Leveraging emerging standards can enhance business value through word of mouth. Existing social networks create different contexts like family, work, or interests. Companies can shift these contexts by linking networks around specific topics. Emerging tools make it easy to connect existing social networks to content, transforming the web into a more social experience. By facilitating conversations and allowing content to spread across networks, businesses can identify opportunities to intersect new media with their products and services.

1. Concept: Leveraging emerging standards to enhance business value thru word of mouth Dirk Shaw, Digital Strategist

2. Blogs and social networks are now part of our daily lives

4. Tomorrow is about providing the place for creating a new a social context

5. What is a social context ?

6. Existing networks make up many context Family Marketing/Interactive Cycling Random friends Work stuff College friends

7. Red bull connect shifts context by linking networks around Xtreme sports news

8. FoxNews shifts context by placing its news in a more social setting.

9. Gigya makes it easy to connect existing networks to your Vignette content

10. The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet.“ fast company

11. Social networking silo's are eroding thanks to open API's