The document summarizes key takeaways from the re:publica 2009 conference. It discusses how collaborative innovation is becoming a useful tool for companies to leverage collective intelligence. Social networks are mainly used for communication and fun. Borders between online and offline worlds are blurring. Bloggers now have significant influence over elections and corporations. Open source principles are becoming standard. Learning 2.0 is already integrated into education. Copyright regulations will fade as more access the internet through mobile versus desktop. Germany lags behind in adopting new technologies.

1. #rp09 – “Shift happens” Key take aways re:publica 2009 - Presentation @ Pepper - Dirk Otten , June 2009 #rp 09

2. Key take aways

3. What was it about?

4. Blogger

5. Hooked up all day long

6. Lots of them

7. Never without Macbook!

8. Berlin, Friedrichstadtpalast

9. Famous people -> Jimbo Wales – Wikipedia

10. Interesting people -> Lawrence Lessig – “Cluetrain Manifest”

11. Mary C. Joyce -> Obama’s New Media Operations Manager

12. Cory Doctorow -> Novelist + technology activist

13. Johnny Häusler -> spreeblick.de

14. Blogsphere

15. And plenty of groundbreaking discussions + directions

16. Key topics Blogsphere Collaborative Innovation Management Enterprise 2.0 Group intelligence Blogs Wikis CRM today Innovation development changes Not only own Intellectual Capital (ICAP), manage it Corporate Blogging Social Networks Open Source Project „Hello World“ Progressive video-journalism Twitpics Open source principle Open Street Map Creative commons movement Digital Rights Management The Power of the „digital us“ Key quotes Key take aways Must sees Media Markets Politics

17. The Power Of the Digital Us

18. 1992 2004 2005 2007 2006 2003 2000 2001 1999 1998 2002 1994 1997 1996 1995 1993 Webservices First Website Social Software SOAP Web2.0 Wiki Weblog RSS Folksonomy Podcast The Long Tail Collective Intelligence Web as Platform Community Collaboration AJAX Flashmob Cloud Computing User generated content Crowd sourcing SOA

19. In the beginning, Image : striatic (Flickr) there was the blogger.

20. But bloggers can only make Image : striatic (Flickr) change when their readers (re-)act. Image : adactio (Flickr)

21. Image : striatic (Flickr) People gain power when they come together. That’s the power of The Digital Us

22. Example 1: Media

23. The new digital world .

24. < Attention shift Old Media New Media New Media Old Media news story

25. Example 2: Markets

26. Trying to hide something?

27. http://www.youtube.com/watch?v=OhBmWxQpedI

28. http://www.youtube.com/watch?v=7l6AJ49xNSQ

29. Web2.0 shifts responsibility back to brands.

30. Web 2.0-users, formerly known as customers, are now business developer, customer service staff. marketing experts and

31. Usability

32. Persuasive Design

33. Example 3: Politics Obama & beyond

34. Fundraising supporter $ supporter supporter $ $

35. But it’s not just the Obama campaign, the Digital Power of Us is global. Image : University of Melbourne

36. International protests organized through Twitter, Blogs and Facebook Images : Indymedia, AFP Burma Morocco Iran

37. Example 4: Collaborative Innvation Management

39. Employees are seen as a holistic source of knowledge

40. x2 = blog ??? = tagcloud = search engine

42. + Some smaller findings

45. Creative Commons movement An open digital right handling enables new creativity

47. Conclusion

48. You don’t need money to use You need good strategy the Power of the Digital Us. and a compelling cause. Shift happens.

49. Question: Does Web2.0 makes us more powerful?

50. Yes, Web2.0 brings us together more cheaply more quickly more internationally than ever before.

51. Question: What’s the right business model for Web 2.0?

52. That’s a question for Us to answer.

53. Nobody likes change except a wet baby to answer.

54. But better embrace it than fail it.

61. The End