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Social Media Strategy Case Dance4Life

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Dirk Jan Nijhuis
Dirk Jan Nijhuis

The vision of Dance4life is to empower young people to take action to push back HIV and AIDS. This Case Study is about how to involve the Agents4Change continuesly with social media in the development of the global youth movement.

Business
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Case Social Media Strategy How de we involve the Agents4Change continuesly in the development of the global youth movement? http://nl.linkedin.com/in/dirkjannijhuis
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[object Object],[object Object],[object Object], http://nl.linkedin.com/in/dirkjannijhuis
RESEARCH TOPIC To develop a social media strategy for Dance4Life enabeling Dance4Life Agents4Change change to mobilise theirselves more effectively to prevent people from getting HIV-AIDS. RESEARCH QUESTION How de we involve the Agents4Change continuesly with social media in the development of the global youth movement? http://nl.linkedin.com/in/dirkjannijhuis
The economic piramid Transformation Elicitors must care Inspire, Educate, Activate, Celebrate Empower and Enable Pine, J. and Gilmore, J. (1999) The Experience Economy , Harvard Business School Press, Boston, 1999. http://nl.linkedin.com/in/dirkjannijhuis
Active participation Absorption Passive Participation Immersion School programs Social Media Dance Events Social Media Pine, J. and Gilmore, J. (1999) The Experience Economy , Harvard Business School Press, Boston, 1999. http://nl.linkedin.com/in/dirkjannijhuis
Definition of Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Definition of Social Media ®Online applications which build on Web 2.0 technologies to provide space for in-depth social interaction, community formation, and the tackling of collaborative projects.` This definition covers social networking sites, but also includes social media sites which, beyond social networking itself, focus more strongly on specific aims and projects – from knowledge management in Wikipedia through media sharing in Flickr and YouTube to community advice and self-help in sites like Yelp or TripAdvisor – while excluding Websites which build on Web 2.0 technologies but do so without making specific efforts to enable user communities to form and organise themselves. http://nl.linkedin.com/in/dirkjannijhuis
Social Media Strategy Needs Goals Objectives http://nl.linkedin.com/in/dirkjannijhuis
Community & Collaboration ,[object Object], http://nl.linkedin.com/in/dirkjannijhuis
Communities : Bridging VS Bonding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Portes, A. (1998). Social Capital: its origins and applications in modern sociology Annual Review of Sociology, 24, 1-24. http://nl.linkedin.com/in/dirkjannijhuis
Communities : Bridging VS Bonding Portes, A. (1998). Social Capital: its origins and applications in modern sociology Annual Review of Sociology, 24, 1-24. http://nl.linkedin.com/in/dirkjannijhuis
Portes, A. (1998). Social Capital: its origins and applications in modern sociology Annual Review of Sociology, 24, 1-24. Communities : Bridging VS Bonding http://nl.linkedin.com/in/dirkjannijhuis
Collaboration Characteristics Pine, J. and Gilmore, J. (1999) The Experience Economy , Harvard Business School Press, Boston, 1999. http://nl.linkedin.com/in/dirkjannijhuis Collaborative Sacrifice Adressed Either- or, Nature of offerings Customised Nature of value Mutually determined Process characteristics Sharable Nature of interaction Direct Method of learning Conversation Basis of experience Exploring
Acquire & Convert : key enablers for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bruns, A. ,Bahnisch, M. , Social Drivers behind Growing Consumer Participation in User-Led Content Generation, Volume 1 – State of the Art, 2009 http://nl.linkedin.com/in/dirkjannijhuis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acquire & Convert: Key enablers for social media Bruns, A. ,Bahnisch, M. , Social Drivers behind Growing Consumer Participation in User-Led Content Generation, Volume 1 – State of the Art, 2009 http://nl.linkedin.com/in/dirkjannijhuis
Acquire & Convert: Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bruns, A. ,Bahnisch, M. , Social Drivers behind Growing Consumer Participation in User-Led Content Generation, Volume 1 – State of the Art, 2009 http://nl.linkedin.com/in/dirkjannijhuis
How to organise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], http://nl.linkedin.com/in/dirkjannijhuis
Further research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], http://nl.linkedin.com/in/dirkjannijhuis
http://nl.linkedin.com/in/dirkjannijhuis Dirk Jan Nijhuis http://nl.linkedin.com/in/dirkjannijhuis

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Social Media Strategy Case Dance4Life

  • 1. Case Social Media Strategy How de we involve the Agents4Change continuesly in the development of the global youth movement? http://nl.linkedin.com/in/dirkjannijhuis
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  • 4. RESEARCH TOPIC To develop a social media strategy for Dance4Life enabeling Dance4Life Agents4Change change to mobilise theirselves more effectively to prevent people from getting HIV-AIDS. RESEARCH QUESTION How de we involve the Agents4Change continuesly with social media in the development of the global youth movement? http://nl.linkedin.com/in/dirkjannijhuis
  • 5. The economic piramid Transformation Elicitors must care Inspire, Educate, Activate, Celebrate Empower and Enable Pine, J. and Gilmore, J. (1999) The Experience Economy , Harvard Business School Press, Boston, 1999. http://nl.linkedin.com/in/dirkjannijhuis
  • 6. Active participation Absorption Passive Participation Immersion School programs Social Media Dance Events Social Media Pine, J. and Gilmore, J. (1999) The Experience Economy , Harvard Business School Press, Boston, 1999. http://nl.linkedin.com/in/dirkjannijhuis
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  • 8. Social Media Strategy Needs Goals Objectives http://nl.linkedin.com/in/dirkjannijhuis
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  • 11. Communities : Bridging VS Bonding Portes, A. (1998). Social Capital: its origins and applications in modern sociology Annual Review of Sociology, 24, 1-24. http://nl.linkedin.com/in/dirkjannijhuis
  • 12. Portes, A. (1998). Social Capital: its origins and applications in modern sociology Annual Review of Sociology, 24, 1-24. Communities : Bridging VS Bonding http://nl.linkedin.com/in/dirkjannijhuis
  • 13. Collaboration Characteristics Pine, J. and Gilmore, J. (1999) The Experience Economy , Harvard Business School Press, Boston, 1999. http://nl.linkedin.com/in/dirkjannijhuis Collaborative Sacrifice Adressed Either- or, Nature of offerings Customised Nature of value Mutually determined Process characteristics Sharable Nature of interaction Direct Method of learning Conversation Basis of experience Exploring
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  • 19. http://nl.linkedin.com/in/dirkjannijhuis Dirk Jan Nijhuis http://nl.linkedin.com/in/dirkjannijhuis