1. Team name: Blog-Gobblers Institute: FMS, Delhi Aditi Bhattacharya Mansi Prasad SonamMadan VaibhavBatra Scrawling your thoughts together….

3. Number of bloggers: approx. 0.4 million blogs (2008)Indian Internet Usage Statistics

5. 50% of all Indian blogs receive 10 visitors or less a week

6. Men dominate blogosphere in India with around 88% blogs owned by MenGeographical distribution of Bloggers Age distribution of Bloggers

7. Nominees for the Blogger’s Choice Award : Blogger.com Wordpress.com Multiply.com * In comparison with all websites

12. Redefining blogging need and scope Mass Audience Expression of thoughts, information and opinion seeking Niche Audience, Less scope of expansion Entertainment and Networking

13. Where are the bloggers?

14. Where are the bloggers?

15. Who are potential bloggers?

16. Who are potential bloggers? the young, the educated, the (not so) rich and the urban

17. Exploring the mind space.. Social networking Serious/Focused Entertainment/General Blogging

18. A blog with a difference We would like our blog site to be… A (not so) personal diary..

22. Attract non bloggers by making the site entertaining

23. Make it one of the top 5 most visited sites in the long term

25. One stop network platform for event updates, Email and Facebook/ Twitter updates

28. Visitor Statistics

29. Filters spam comments

30. Tags to drive user traffic

31. Photo/Video uploads

32. Multiple Language Blogs

33. Individual domain name (xyz.scrawl.com)

34. Voice Publishing

35. Group Blogging

36. Communities

37. Mobile Blog Updates

38. Security Options- Private blogs accessible by members only

41. Gmail and other emails provide updates on Twitter, Facebook, Orkut etc

42. Provide optional updates to users about developments in their Facebook, Orkut and Linked in accounts

43. These updates to be shown on user profile pages on a real time basis

44. Real time applications on stock market index, Live cricket scores, election results etc

46. Selective security enabling specific blogs being visible to selected friends

47. Optional Scrawl updates- each time a friend Scrawl a new update is shown on your profile page

48. Micro Blogging- For those on-the-go to post micro blogs

49. Animated Profile Pics on User Profile Page

50. Dummy’s guide to become a super blogger

51. Dictionary and Thesaurus features

52. Translation software to convert English blog into other languages

53. Sticky options, Reference Tagging options-incase you make a persons reference you want to include

54. Interesting emoticons

56. Linking the Profile page with Facebook/orkut /Twitter etc- every time a new scrawl is written, an update on these accounts will be visible to all your friends

57. Import friend options(Gmail, facebook, etc)

58. Friend tagging options available even for non-members of the blog site

59. News papers tie-ups for selected blogs being featured in Editorials

60. Brand sponsored contests wherein bloggers can post entries in the form of write ups, photos, videos

62. Open to non-members: Promote the blog culture

63. Collection series: Compilation of famous blogs across categories from various blogsites

64. Interest group blogging: Popular subjects like cricket, music, movies, celebrities, etc

65. Polling and rewards : Scrawler of the month

66. Personal merchandising : Yardsale

67. Making friends: locating like minded scrawlers

68. Event campaigns/contests

70. Moving on to our PROMOTION OBJECTIVES To attain market leadership in the Indian Blogosphere Target10 million unique users/month (bloggers.com is around 9 million) Revenue generation model dependent on website popularity therefore low ROI for first few months The site will be a Cost centre initially . Hence, marketing budget to be minimal Concentration on online marketing, strategic tie-ups and viral marketing to gain fast visibility and awareness at a lower cost

71. MEDIA MIX

72. By the way, we love Online Marketing and Online Tie Ups…

73. Online Marketing Innovations on Yahoo, MSN, Rediff, Sify Applications on Orkut, Facebook, BigAdda, Ibibo Search Engine Marketing on competition and relevant keywords Video Advertsing on Online Video Streaming Websites Display Media inventory on portals, ad networks

74. Online Marketing Plan Type of Online Advertising Search Marketing Viral Marketing/Social Media Online Tie-ups Display/ Banner Advertising Advertising Objectives Generate relevant traffic, focus on conversions Word of mouth Publicity Leverage on the popularity of other sites Visibility/Awareness/Blog Recall Timelines Perennial Periodic Need based Heavy during the initial Phase

75. Display Innovations on web portals that we suggest are..

76. Display Innovations [1/2]

77. Display Innovations [2/2]

79. The site has to be designed by SEO experts to gain maximum rankings in results

80. The site can bid for popular keywords like cricket, movie, books, blog etc to get a high ranking in sponsored links

81. Focus on SEO to give it a feel of authenticityUse SEO for blog related keywords Ideal Position

82. Search marketing-Keyword strategy Keyword Strategy Google Trends Cricket vs cricket blog Movie vs Movie blog

83. Search marketing-Keyword strategy Brand and Tactical keyword strategy Cluster Sample Keywords Ad copy Scrawl: Create your free blog The best blogging features to give you a never before blogging experience Blog, Blogging, Blogger, movie blogging, cricket blogging, articles, reviews Blog (Search Engine optimization) Generic Keyword Strategy Cluster Sample Keywords Ad copy The best blogs on cricket Cricket Scrawls: taking Cricket blogging To the next level Tendulkar, shah rukh khan, matches, A R Rehman, Avataar, Movie Reviews Cricket, movies, songs (Search Engine marketing)

84. Search marketing-Paid Advertising Bid for popular keywords related to cricket, Hindi movies, restaurants, travel and appear on the sponsored results to gain exposure and leverage on popular trends Restrict paid advertising to popular words where you cannot gain a high ranking in organic rankings

86. Applications on Facebook with a ‘like’ option to create virality

87. Import contact options from Twitter, Facebook, Gmail

88. Scrawl updates on Emails

89. Periodic Viral Videos on YouTube

90. Updates on Twitter every time the user posts a blog on Scrawl

91. Have a dedicated Scrawl Page on Facebook and Orkut

94. Strategic tie ups with web portals(yahoo, rediff) to outsource their blogging section to Scrawl

95. Online blog Contests sponsored by various blogs to create publicity

96. Partnering with Movie Review, Book and sports sites to lead usersVisibility Websites Scrawl.com Content

97. Online Contests on Scrawldom Online Contest Scrawl-o-war Online poll for the best blogs on a particular subject and a jury to evaluate the blogs Most visited blogs Bigger Gratification – Get a chance to publish your book with support from Scrawl.com Online Gratification – Autographed books from authors like ChetanBhagat, Salman Rushdie, Vikram Seth

98. We also suggest Offline Advertising, Strategic tie ups and Publicity

99. Offline Advertising Outdoor Advertising in bookstores and coffee joints Strategic Tie Ups with editorial sections of newspapers where the best blogs are featured Contests organized in various colleges for visibility and brand building Scrawl Facts on Metro/Bus Tickets Scrawl Fact: The Metro runs at a speed of 120 km/hour which is less than the number of blog updates on Scrawl every hour www.scrawl.com

100. Offline Advertising demos Scrawl branded bookmarks Tie ups with newspaper editorial sections Branding on coffee shop tables and Table standees This article is authored by Mansi Prasad Catch her on Scrawl.com

102. Company sponsorships

103. Market Analytics

104. Strategic Partnerships

105. Content Recycling

106. Blog Hosting

107. Premium Services/ Updates

110. Company sponsorship

111. Strategic Partnerships

112. Content Recycling

113. Blog Hosting

114. Premium Services/ Updates

116. Tremendous potential for sale of market data analytics to corporates to monitor, alert, track, prioritize, triage, follow-up, & report on bloggers’ interactions with brandsTour My Analytics Support About Directi Analytics Logout

119. Partner with online service providers like Yatra.com, bookmyshow.com by featuring them in blogs to increase SEO

120. Develop online brand marketing applications to virally engage users that can be used on the corporate blogs hosted.

121. Long term plan:

123. Partner with publishers/ newspapers/ magazines to generate content while simultaneously helping bloggers earn revenue

125. In line with trends of recent non fiction books having genesis in author’s blogs

126. Support to budding authors to pilot in micro community

129. Blog Hosting

130. Blog hosting services at $500 per month to big publishers like Om Malik, All Things D, etc

133. Larger networks network externalities competitive advantage.

134. Too much advertising = Reduction in Consumer Value

135. Delay excess monetizing till the time of diminishing growth or till you are closer to long term stable size

136. Additional considerations to Metcalfe’s law

137. Rank of the social network

139. Happy Scrawling !!