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LG electronics– Social metrics analysis
           Dipankar Sarkar
Competive analysis


Compeitiors have higher search volumes.
It is crucial to increase search volumes by appearing in press releas
What are people searching ?


It can be clearly seen that LG mobiles is a focus in the searche
As compared to other brands(like samsung) we also see multi

We see good increase in positive reinforcing searches
What kind of search responses ?


    Doing a simple search for LG refrigators we get consumer complai
    We see a very high ratio of not addressed consumer complaints wh




Sentiments when we search
for issues with LG products
Possibilites


 pushing its products on the internet, by using multiple channels like Email, social
eviews with competitions products and create an search environment which reinforc

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L G Social Media

  • 1. LG electronics– Social metrics analysis Dipankar Sarkar
  • 2. Competive analysis Compeitiors have higher search volumes. It is crucial to increase search volumes by appearing in press releas
  • 3. What are people searching ? It can be clearly seen that LG mobiles is a focus in the searche As compared to other brands(like samsung) we also see multi We see good increase in positive reinforcing searches
  • 4. What kind of search responses ? Doing a simple search for LG refrigators we get consumer complai We see a very high ratio of not addressed consumer complaints wh Sentiments when we search for issues with LG products
  • 5. Possibilites pushing its products on the internet, by using multiple channels like Email, social eviews with competitions products and create an search environment which reinforc