The document discusses the shift from traditional top-down media to user-generated content and social media. It notes that people now want a voice, to create and share content, and not just listen to messages from large media companies. This represents a new era where people have more freedom and control over communication online through tools like blogs, social networks, reviews and comments.
13. “ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” – Tim O’Reilly
14. La Verdad … La web 2.0 existió desde el primer momento que se creó la Internet . No es un cambio tecnológico, sino una nueva manera de pensar en como interactuamos. Un cambio de paradigma.
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16. Success : Although she started off imitating famous artists, when she performed her own music she was an instant hit on youtube and has since appeared on dutch tv shows like Life & Cooking and Jenssen. More recently she has actually had the chance to perform with Justin Timberlake and has been signed by Tennman records. Video Esmee Denters http://www.youtube.com/watch?v=69Grnh7Qin8&feature=user
18. Fotolog En el marco del desarrollo integral de la campaña Sportswear, Furia realizó una zapatilla-tobogán de 11 metros de alto que fue colocada en las escalinatas del Abasto para que se tiren y saquen fotos los floggers que allí se convocan . La inauguración se realizará este domingo 24 de agosto, y como punto de partida habrá una fiesta flogger organizada por Cumbio , desde las 15hs. La zapatilla gigante, amarillo flúo, estará instalada por 2 semanas y Cumbio será la encargada de editar el fotolog con imágenes tomadas durante estas semanas.
21. Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups
23. A Social Trends in which people use techonolgies to get the things they need from each other, rather from traditional institutions like corporations
24. The four-step approach to the groundswell People Assess your customers’ social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technologies to use P O S T
26. Key roles and their groundswell objectives Development Support Sales Marketing Research Groundswell objectives Roles Listening Talking Energizing Supporting Embracing