2. The Plan
Strengths
• Low in calories
• Great tasting
• Eco-friendly
• portable
Goals
• To create
campaigns to
increase sales
• Increase social
media usage
3. Social Media Campaign
Proposal
• Create a diet called
“Show me the Light”
• Use online website
to house the
campaign
• OBJECTIVE: Gain
Brand Loyalty
4. Show me the Light
• New diet sponsored by
Crystal Light
• Dieters can track
progress online
• Must substitute other
beverages for crystal
Light products
• Given three free months
worth of Crystal Light
Products.
• Biggest Losers will win
a prize of a two year
gym membership along
with a free Ipod
6. Blogs, Blogs, Blogs
On the Blog…
• Ask questions
• Success stories
• Tips for dieting
• How Crystal Light
has worked for you!
7. Show me the PARTY
• Who: Crystal Light
• What: Show me the
Light
• Where: NYC
• Why: To Promote
Crystal Light’s brand
new Campaign
• When: Summer
2011
8. Show me the Light Budget
Social Media
Advertising
Free Product
Prizes
Advertisments on
Blog
Launch Party