Marketing High Performance Homes
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How Value-Based Marketing Can Help ase Your New Green Home Sales
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Marketing High Performance Homes
- 1. Marketing High Performance Homes How Value-Based Marketing Can Help Increase Your New Green Home Sales By Dina Lima www.LivingGreenInstitute.com
- 2. Use Simple Language When speaking to homebuyers describe technical terms in a way that is simple to understand Prospects will take a more favorable position to embrace the value offered by this feature when they understand the benefits explained in plain English By Dina Lima www.LivingGreenInstitute.com
- 3. Focus on the Benefits Explain how eco features help reduce operating costs, such as: ENERGY STAR appliances low-flow faucets water-conserving toilets tank-less water heaters By Dina Lima www.LivingGreenInstitute.com
- 4. Communicate Your Green Building Program Show how this provides homeowners peace of mind through a third-party home verification process By Dina Lima www.LivingGreenInstitute.com
- 5. Get More Tips! Read the tips in its entirety at: http://www.livinggreeninstitute.com/marketing- high-performance-homes/ For more tips on how to build and market homes to attract more green homebuyers, visit: www.LivingGreenInstitute.com