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2009 Association Technology Conference & Expo  Designing a User-Focused Website:  How to Fly Solo and When to Get Help Will Fisher, American Speech – Language – Hearing Association Dina Lewis, CAE, Distilled Logic January 27, 2009 Connecting Great Ideas and Great People
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Usability ,[object Object]
User Experience ,[object Object],Peter Morville
Why and When Usability is Important ,[object Object]
When to think about User Experience ,[object Object]
Case Study:  American Speech-Language-Hearing Association ,[object Object],[object Object]
Data Analysis Survey Data, Web Analytics, Search Logs
Research Know Thy User Surveys, Interviews, Personas
Testing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Testing
ASHA User Test Clips
Before & Test Version ,[object Object],[object Object]
Post-test Version
Catholic Health Association ,[object Object],[object Object]
Independent Bankers Association of Texas ,[object Object],[object Object]
Tools & Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One more thing about Site Analytics ,[object Object]
Research Methods From useit.com
Methods based on questions From useit.com
Take Aways ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connecting Great Ideas and Great People

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Designing a User Focused Website