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April 2015
DI-MARKETING
STUDY ABOUT HUMAN RESOURSE AND
CAREER DEVELOPMENT IN VIETNAM
1
1%
2%
3%
9%
9%
14%
61%
0% 20% 40% 60% 80%
Refuse
Secondary school
Post graduate
Vocational training school
High school
College
University
What is your highest education level?
75% Vietnamese have college & university
education level
What’s your study field?
Economic related fields are chosen the most for
studying with 42%
N=1367 N=1282
VIETNAMESE EDUCATION LEVEL HAS IMPROVED SIGNIFICANTLY
SINCE 6/10 PEOPLE HAVE UNIVERSITY EDUCATION LEVEL
2%
3%
4%
8%
18%
23%
42%
0% 10% 20% 30% 40% 50%
Agri & Forestry
Environment
Food
Medicine & Pharmacy
Others
Technical related
Economic related
2
57%
65%
53%
20%
14%
23%
19% 16% 20%
4% 4% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Follow my friend
Follow recruitment trend
Follow my parent/relatives'
opinion
Follow my hobby/passion
SURPRISING, 43% VIETNAMESE CHOOSE THEIR FIELD OF STUDY
NOT BECAUSE OF THEIR PASSION
How do you choose your field of study?
N=1282
1/5 of them choose their field of study by following the recruitment trend
Lacking of career guiding from family and school causing uncertainty in
choosing field of study of Vietnamese students. That might be the reason
cause high unemployment rate of fresh graduate in recent years.
3
MAJORITY VIETNAMESE LIKE THEIR FIELD OF STUDY
How do you feel about your field of study?
N=1282
26%
33%
22%
41%
41%
41%
31%
24%
34%
2% 2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Totally dislike
Dislike
Neutral
Like
Like a lot
4
1%
2%
34%
45%
52%
52%
54%
55%
63%
70%
2%
3%
31%
45%
53%
51%
50%
51%
55%
64%
1%
2%
35%
45%
51%
52%
55%
57%
67%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80%
I don't know
Others
Job is not bound in time
Job enble me to build many relationships
Job has high ability to get promotion
Job that suit with my field of study
Job helps me learn new knowledge
Job with many benefits
Job with high salary
Stable & long life job
Female
Male
Total
STABLE & LONG LIFE JOB IS THE TOP CRITERIA FOR CHOOSING
A JOB OF VIETNAMESE
What are your criteria for choosing a job?
N=1282
“Job that is suitable with study field criteria” is not so
important to Vietnamese
5
1%
1%
1%
5%
9%
10%
10%
18%
43%
2%
2%
2%
4%
13%
12%
14%
16%
36%
1%
1%
1%
6%
7%
10%
8%
19%
47%
0% 20% 40% 60%
Domestic Non Profit
Organization
Other
I don't know
Foreign Non Profit Organization
Self-business
Government's company/group
Domestic company/group
Government agency
Foreign company/group
Female
Male
Total
SURPRISING, 43% VIETNAMESE WANT TO WORK FOR FOREIGN
COMPANY IN ORDER TO PRACTICE THEIR LANGUAGE SKILL
Which type of company or organization do you
want to work for?
N=1282
1%
60%
68%
71%
75%
75%
77%
2%
62%
69%
71%
71%
78%
77%
1%
60%
67%
71%
76%
74%
77%
0% 20% 40% 60% 80% 100%
Other
High ability to get promotion
Have chance to go oversea for
training
Many benefits for employee
High salary
Have chance to learn new
knowledge/technology for
developed country
Have chance to practice my
language skill (English, Japanese,
Korean,..)
Female
Male
Total
If choose foreign company, what are reasons for
that? N=563
Foreign company (43%) & Government
agency (18%) are top choices
To practice foreign language skill and gain
new knowledge are the top reasons
6
MAJORITY VIETNAMESE CHOOSE BIG CITIES TO DEVELOP THEIR
CAREER
Where would you like to work at?
N=1282
6% 6% 6%
17% 15% 18%
18% 21% 17%
59% 58% 60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
At big cities like Ho Chi Minh,
Hanoi
I can go everywhere, I just need I
job
Go back to my hometown
Working oversea
I don't know
7
MAJORITY VIETNAMESE CHOOSE GO TO JAPAN AND WANT TO
WORK IN INFORMATION TECHNOLOGY FIELD
If chose work oversea, which countries do
you want to go?
N=72
Japan is the top choice country (63%) of
Vietnamese employee
1%
3%
8%
10%
13%
26%
26%
36%
53%
63%
0% 10% 20% 30% 40% 50% 60% 70%
Africa
Middle East
Taiwan
Malaysia
Russia
Australia
European
Korea
USA
Japan
3%
4%
10%
11%
13%
14%
18%
28%
29%
35%
0% 5% 10%15%20%25%30%35%40%
Agriculture
Construction
Leather & Footwear
Mechanical Industry
Textile & Apparel
Others
Assembly of electronic components
Food processing
Salesperson
Information technology
N=72
If chose work oversea, what industry fields
do you want to work?
35% Vietnamese want to work in
information technology field
Information technology industry in Vietnam is developing significantly in recent
years, therefore exporting labor in IT field might be a trend in next few years
8
If you already have a job, is your current job suit
with your field of study?
N=873
25%
75%
0% 10% 20% 30% 40% 50% 60% 70% 80%
No
Yes
25% 29%
23%
36%
38%
36%
36%
30%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Totally dislike
Dislike
Neutral
Like
Like a lot
N=873
How do you feel about your current job?
1/4 Vietnamese employee’s jobs are not
related to their field of study
61% Vietnamese employee like the current
jobs
MOST VIETNAMESE LIKE THEIR JOBS EVEN 1/4 OF THEM ARE WORKING
IN INDUSTRIES THAT ARE NOT RELATED TO THEIR STUDY FIELD
9
6%
2%
10% 7% 10%
24%
9%
18%
17%
44%
38%
47%
57%
74% 47%
47%
32%
39%
26%
19% 13%
18% 24%
8% 10% 10%
6% 5%
4% 5% 7% 4% 2%
1% 1%
6% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others
I don't know
Other
Over $450
$350 - $450
$250 - under $350
$150 - under $250
$100 - under $150
Under $100
VIETNAMESE EXPECT TO GET A SALARY RANGE FROM $150 TO $350
FOR A FRESH GRADUATE
In general, how much do you think an employer should pay for a fresh graduate?
N=1282
People in Ho Chi Minh city expect a higher salary range than other provinces
10
VIETNAMESE EXPECT TO GET A SALARY RANGE FROM $250 TO $450
FOR A 1-2 YEARS EXPERIENCED EMPLOYEE
In general, How much do you think an employer should pay for a 1-2 years experienced employee?
N=1282
0% 1%
8%
3%
8%
16%
6%
30%
16%
36%
30%
35%
58%
61%
30%
43%
31%
37%
31%
21%
29%
20% 21%
14%
17% 13%
5%
10%
11%
4% 5% 5%
3%
10% 2%8%
1% 2% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others
I don't know
Other
Over $750
$650 - $750
$550 - under $650
$450 - under $550
$350 - under $450
$250 - under $350
$150 - under $250
Under $150
People in Ho Chi Minh city expect a higher salary range than other provinces
11
5%
1%
7%
3%
8%
11%
6%
20%
14%
23%
19%
19%
32%
39%
30%
32%
29%
32% 25%
32% 32%
10%
25%
16%
16% 23%
16%
6%
20%
12%10%
11%
11%
5%
13% 20%
6%
2% 2%
2%3% 4%
7%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others
I don't know
Other
Over $1,050
$950 - $1,050
$850 - under $950
$750 - under $850
$650 - under $750
$550 - under $650
$450 - under $550
$350 - under $450
$250 - under $350
Under $250
1/3 VIETNAMESE EXPECT TO GET A SALARY RANGE FROM $450 TO
$550 FOR A 3-5 YEARS EXPERIENCED EMPLOYEE
In general, How much do you think an employer should pay for a 3-5 years experienced employee?
N=1282
12
2%
4%
26%
48%
49%
57%
58%
58%
74%
1%
4%
23%
44%
43%
54%
54%
57%
69%
3%
4%
28%
51%
53%
59%
60%
59%
77%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
I don't know
Other
Computing skill
Time management
Critical thinking
Lack of practical skill
Adapting with working environment
Teamwork
English skill
Female
Male
Total
ENGLISH, TEAMWORK AND ADAPTING WITH WORKING
ENVIRONMENT ARE SKILLS THAT VIETNAMESE STUDENT LACK OF
What are skills that you think students in Vietnamese education system are lack of?
N=1282
13
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992
14
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654
15

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Vietnamese workforce: money is not that important

  • 1. April 2015 DI-MARKETING STUDY ABOUT HUMAN RESOURSE AND CAREER DEVELOPMENT IN VIETNAM
  • 2. 1 1% 2% 3% 9% 9% 14% 61% 0% 20% 40% 60% 80% Refuse Secondary school Post graduate Vocational training school High school College University What is your highest education level? 75% Vietnamese have college & university education level What’s your study field? Economic related fields are chosen the most for studying with 42% N=1367 N=1282 VIETNAMESE EDUCATION LEVEL HAS IMPROVED SIGNIFICANTLY SINCE 6/10 PEOPLE HAVE UNIVERSITY EDUCATION LEVEL 2% 3% 4% 8% 18% 23% 42% 0% 10% 20% 30% 40% 50% Agri & Forestry Environment Food Medicine & Pharmacy Others Technical related Economic related
  • 3. 2 57% 65% 53% 20% 14% 23% 19% 16% 20% 4% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Follow my friend Follow recruitment trend Follow my parent/relatives' opinion Follow my hobby/passion SURPRISING, 43% VIETNAMESE CHOOSE THEIR FIELD OF STUDY NOT BECAUSE OF THEIR PASSION How do you choose your field of study? N=1282 1/5 of them choose their field of study by following the recruitment trend Lacking of career guiding from family and school causing uncertainty in choosing field of study of Vietnamese students. That might be the reason cause high unemployment rate of fresh graduate in recent years.
  • 4. 3 MAJORITY VIETNAMESE LIKE THEIR FIELD OF STUDY How do you feel about your field of study? N=1282 26% 33% 22% 41% 41% 41% 31% 24% 34% 2% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Totally dislike Dislike Neutral Like Like a lot
  • 5. 4 1% 2% 34% 45% 52% 52% 54% 55% 63% 70% 2% 3% 31% 45% 53% 51% 50% 51% 55% 64% 1% 2% 35% 45% 51% 52% 55% 57% 67% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% I don't know Others Job is not bound in time Job enble me to build many relationships Job has high ability to get promotion Job that suit with my field of study Job helps me learn new knowledge Job with many benefits Job with high salary Stable & long life job Female Male Total STABLE & LONG LIFE JOB IS THE TOP CRITERIA FOR CHOOSING A JOB OF VIETNAMESE What are your criteria for choosing a job? N=1282 “Job that is suitable with study field criteria” is not so important to Vietnamese
  • 6. 5 1% 1% 1% 5% 9% 10% 10% 18% 43% 2% 2% 2% 4% 13% 12% 14% 16% 36% 1% 1% 1% 6% 7% 10% 8% 19% 47% 0% 20% 40% 60% Domestic Non Profit Organization Other I don't know Foreign Non Profit Organization Self-business Government's company/group Domestic company/group Government agency Foreign company/group Female Male Total SURPRISING, 43% VIETNAMESE WANT TO WORK FOR FOREIGN COMPANY IN ORDER TO PRACTICE THEIR LANGUAGE SKILL Which type of company or organization do you want to work for? N=1282 1% 60% 68% 71% 75% 75% 77% 2% 62% 69% 71% 71% 78% 77% 1% 60% 67% 71% 76% 74% 77% 0% 20% 40% 60% 80% 100% Other High ability to get promotion Have chance to go oversea for training Many benefits for employee High salary Have chance to learn new knowledge/technology for developed country Have chance to practice my language skill (English, Japanese, Korean,..) Female Male Total If choose foreign company, what are reasons for that? N=563 Foreign company (43%) & Government agency (18%) are top choices To practice foreign language skill and gain new knowledge are the top reasons
  • 7. 6 MAJORITY VIETNAMESE CHOOSE BIG CITIES TO DEVELOP THEIR CAREER Where would you like to work at? N=1282 6% 6% 6% 17% 15% 18% 18% 21% 17% 59% 58% 60% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female At big cities like Ho Chi Minh, Hanoi I can go everywhere, I just need I job Go back to my hometown Working oversea I don't know
  • 8. 7 MAJORITY VIETNAMESE CHOOSE GO TO JAPAN AND WANT TO WORK IN INFORMATION TECHNOLOGY FIELD If chose work oversea, which countries do you want to go? N=72 Japan is the top choice country (63%) of Vietnamese employee 1% 3% 8% 10% 13% 26% 26% 36% 53% 63% 0% 10% 20% 30% 40% 50% 60% 70% Africa Middle East Taiwan Malaysia Russia Australia European Korea USA Japan 3% 4% 10% 11% 13% 14% 18% 28% 29% 35% 0% 5% 10%15%20%25%30%35%40% Agriculture Construction Leather & Footwear Mechanical Industry Textile & Apparel Others Assembly of electronic components Food processing Salesperson Information technology N=72 If chose work oversea, what industry fields do you want to work? 35% Vietnamese want to work in information technology field Information technology industry in Vietnam is developing significantly in recent years, therefore exporting labor in IT field might be a trend in next few years
  • 9. 8 If you already have a job, is your current job suit with your field of study? N=873 25% 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% No Yes 25% 29% 23% 36% 38% 36% 36% 30% 39% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Totally dislike Dislike Neutral Like Like a lot N=873 How do you feel about your current job? 1/4 Vietnamese employee’s jobs are not related to their field of study 61% Vietnamese employee like the current jobs MOST VIETNAMESE LIKE THEIR JOBS EVEN 1/4 OF THEM ARE WORKING IN INDUSTRIES THAT ARE NOT RELATED TO THEIR STUDY FIELD
  • 10. 9 6% 2% 10% 7% 10% 24% 9% 18% 17% 44% 38% 47% 57% 74% 47% 47% 32% 39% 26% 19% 13% 18% 24% 8% 10% 10% 6% 5% 4% 5% 7% 4% 2% 1% 1% 6% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others I don't know Other Over $450 $350 - $450 $250 - under $350 $150 - under $250 $100 - under $150 Under $100 VIETNAMESE EXPECT TO GET A SALARY RANGE FROM $150 TO $350 FOR A FRESH GRADUATE In general, how much do you think an employer should pay for a fresh graduate? N=1282 People in Ho Chi Minh city expect a higher salary range than other provinces
  • 11. 10 VIETNAMESE EXPECT TO GET A SALARY RANGE FROM $250 TO $450 FOR A 1-2 YEARS EXPERIENCED EMPLOYEE In general, How much do you think an employer should pay for a 1-2 years experienced employee? N=1282 0% 1% 8% 3% 8% 16% 6% 30% 16% 36% 30% 35% 58% 61% 30% 43% 31% 37% 31% 21% 29% 20% 21% 14% 17% 13% 5% 10% 11% 4% 5% 5% 3% 10% 2%8% 1% 2% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others I don't know Other Over $750 $650 - $750 $550 - under $650 $450 - under $550 $350 - under $450 $250 - under $350 $150 - under $250 Under $150 People in Ho Chi Minh city expect a higher salary range than other provinces
  • 12. 11 5% 1% 7% 3% 8% 11% 6% 20% 14% 23% 19% 19% 32% 39% 30% 32% 29% 32% 25% 32% 32% 10% 25% 16% 16% 23% 16% 6% 20% 12%10% 11% 11% 5% 13% 20% 6% 2% 2% 2%3% 4% 7% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others I don't know Other Over $1,050 $950 - $1,050 $850 - under $950 $750 - under $850 $650 - under $750 $550 - under $650 $450 - under $550 $350 - under $450 $250 - under $350 Under $250 1/3 VIETNAMESE EXPECT TO GET A SALARY RANGE FROM $450 TO $550 FOR A 3-5 YEARS EXPERIENCED EMPLOYEE In general, How much do you think an employer should pay for a 3-5 years experienced employee? N=1282
  • 13. 12 2% 4% 26% 48% 49% 57% 58% 58% 74% 1% 4% 23% 44% 43% 54% 54% 57% 69% 3% 4% 28% 51% 53% 59% 60% 59% 77% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% I don't know Other Computing skill Time management Critical thinking Lack of practical skill Adapting with working environment Teamwork English skill Female Male Total ENGLISH, TEAMWORK AND ADAPTING WITH WORKING ENVIRONMENT ARE SKILLS THAT VIETNAMESE STUDENT LACK OF What are skills that you think students in Vietnamese education system are lack of? N=1282
  • 14. 13 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.hohai@di-marketing.com.vn o Contact number: +84 902-73-9944 • Thailand: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing) o Email: woon.k@di-mktg.com o Contact number: +66 092-282 7992
  • 15. 14 CONTACT US • Singapore, Indonesia, Malaysia: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: pratama.hendry@dreamincubator.com.sg o Contact number: +65 6671 9290 | +65 8518 3870 • India: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
  • 16. 15