Although 41% consider themselves becoming more positive after having kids, still 46% sometimes feel more stressed Find more at: https://www.di-onlinesurvey.com

1. STUDY ABOUT STRESSED CONTROL OF
MOTHERS IN VIETNAM
BY DI-MARKETING (www.di-onlinesurvey.com)
Mar, 2017

2. 1
SURVEY DESIGN
 This survey was conducted to study about Stressed control of Mothers in
Vietnam
 Methodology: Online survey
 Fieldwork time: 5 days (13/03/2017 – 17/03/2017)
 Sample size: N = 270

3. 2
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
 Age : Above 22
 Gender : Female
 Marital status : Married & had children
 Occupation : Except Pupils/ Students
 Geography : Vietnam - Nationwide

4. 3
KEY FINDINGS
1) Child Raising Background
• 79% are both working full time and raising child at the same time
• Although 41% consider themselves becoming more positive after having kids, still 46%
sometimes feel more stressed
2) Stressed Control
• Methods of education (25%), Time (21%), Nutrition for baby (20%) are the top 3 stress
for moms raising kids
• Discussing with husband (61%) and Asking for experience from relatives, friends (60%)
are top 2 solution to stress releases
• 66% says husbands play a vital role in supporting them during parenting time
• Discuss with husband (44%) and Relax with fun, hobbies (39%) are top 2 solutions
when being stressed
• Financial resources (28%), Responsibility share (26%) and Maternity health (18%) are
top 3 things they wish to have prepared more carefully

5. 4
N = 270
DEMOGRAPHIC INFORMATION
GenderAge
OccupationMarital Status
0%
100%
Male
Female
5%
2%
3%
9%
11%
12%
57%
Other
Job seeker/ Retired
Housewife
Worker
Self-employed
Engineer / Doctor / Teacher
Officer
0%
100%
Single
Married
23%
33%
40%
5%
Over 35
31-35
25-30
22-24

6. 5
1) Child Raising Background
2) Stressed Control
CONTENT

7. 6
How old is your child?
N = 257*
* Mothers who are above 24 years old
SAMPLE DISTRIBUTION BY KIDS’ AGE
6%
1%
4%
3%
13%
19%
41%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Over 22 years old
19 ~ 22 years old
13 ~ 18 years old
10 ~ 12 years old
7 ~ 9 years old
5 ~ 6 years old
2 ~ 4 years old
1 ~ 12 months
Total

8. 7
Which of the following describes your condition?
4%
17%
79%
0% 20% 40% 60% 80% 100%
Do not go to work, look after child at home
Working part time (less than 8 hours a day) and raising
children
Working full time (8 hours per day) and raising children
Total
N = 257*
79% ARE BOTH WORKING FULL TIME AND RAISING CHILD AT THE SAME TIME
* Mothers who are above 24 years old

9. 8
4% 3%
7%
3%
37%
25%
44% 48%
25%
35%
20%
15%
30%
33%
26%
33%
4% 5% 3% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 25-30 31-35 Over 35
Completely more negative
Much more negative
No change at all
Much more positive
Completely more positive
How do you comment on your current mood / condition with the time before
having a baby? (Comparison by Age Group)
N = 257* N = 107 N = 89 N = 61
41% CONSIDER THEMSELVES BECOMING MORE POSITIVE AFTER HAVING
CHILD, WHILE 34% BECOME MORE NEGATIVE
The younger groups tend to be less positive than older ones
* Mothers who are above 24 years old
34% more
negative
41% more
positive

10. 9
1) Child Raising Background
2) Stressed Control
CONTENT

11. 10
2% 1% 1%
7%
18% 21% 19% 11%
46%
37%
49% 56%
23%
30%
19%
18%
10% 10% 11% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 25-30 31-35 Over 35
Always (Stressed over 80% of
traising child time)
Often (about 60-80% of raising
child time)
Sometimes (30% -50% of
raising child time)
Very few, mostly none (less than
30% raising child time)
Never
Have you ever felt that raising children is making you feel stressed?
(Comparison by Age Group)
N = 257* N = 107 N = 89 N = 61
46% SOMETIMES FEEL STRESSED WHILE RAISING CHILD
The younger groups tend to be more stressful than older ones
* Mothers who are above 24 years old

12. 11
METHODS OF EDUCATION (25%), TIME (21%), NUTRITION FOR BABY (20%) ARE
TOP 3 STRESSFUL TOPICS
At the moment, in the process of parenting, which problem causes
you to be most stressful?
N = 270
1%
1%
1%
6%
12%
13%
20%
21%
25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
I have no difficulty
Married for your children
Future career orientation
Diseases prevention for children
Finance (cost of food, clothing, education, ..)
Nutrition for your baby
Time (caring, raising, shuttle, ..)
Methods of education
Total

13. 12
What is your approach to solving the problem or pressure?
N = 270
DISCUSS WITH HUSBAND (61%) AND ASK EXPERIENCE FROM RELATIVES,
FRIENDS (60%) ARE TOP 2 SOLUTIONS TO STRESS RELEASES
1%
1%
39%
40%
41%
43%
44%
45%
47%
60%
61%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
I have no difficulty
Other
Visit forums for mother and child
Read books for more knowledge
Visit the websites about mother and child
Ask for advice from doctors, teachers, consultants (about
health, education, psychology, vocational guidance, ..)
Take courses on caring and raising children
Go to social groups (Facebook, G +, ..) about mother and
child
Search online and read all related articles
Ask experience from relatives, friends
Discuss with husband to find the solution
Total

14. 13
7% 9% 7%
11% 8% 12%
11%
15%
22%
12%
7%
66%
59%
67%
77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 25-30 31-35 Over 35
From husband
From my parents
I raise my child alone, no one
support
From my husband's parents
From the maid / babysitter
From sister/ brother
Will your parenting be unsuccessful, without the support of the person below?
(Comparison by Age Group)
N = 257* N = 107 N = 89 N = 61
66% SAYS HUSBANDS PLAY A VITAL ROLE IN SUPPORTING THEM
DURING PARENTING TIME
Among over 35 group, 77% have a high appreciation of husband’s support
* Mothers who are above 24 years old

15. 14
3% 2% 2% 5%
5% 5% 7%
5%
9% 9% 4%
15%
39% 39%
33%
48%
44% 45%
54%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 25-30 31-35 Over 35
Discuss, share with husband
Find a way to relax with fun,
hobbies
Too busy to find a way to relieve
stress
See a doctor, specialist
Other
What do you do when you are stressed during childcare?
(Comparison by Age Group)
N = 257* N = 107 N = 89 N = 61
DISCUSS WITH HUSBAND (44%) AND RELAX WITH FUN, HOBBIES (39%) ARE
TOP 2 SOLUTIONS WHEN BEING STRESSED
Among over 35 group, find a way to relax with fun, hobbies is the best solution
* Mothers who are above 24 years old

16. 15
2% 1%
5%3% 5%
3%
10%
5%
16%
11%
13%
13%
17%
7%
18%
20%
20%
11%
26%
24%
25%
33%
28%
34%
21%
30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 25-30 31-35 Over 35
Prepare more abundant financial
resources (including insurance,
etc.)
Unify roles, mutual support
between wife and husband when
having children (time care, shuttle,
..)
Prepare reproductive health better
(diet, exercise, cure diseases, learn
about genes ..)
Read, study, attend courses on
caring, parenting more
Arrange the work, the time more
reasonably
Postpone the time to have children
later
Other
If you were back in time before your baby was born, what would you prepare
more for looking after your child later? (Comparison by Age Group)
N = 257* N = 107 N = 89 N = 61
In 25-30 group, prepare more financial resources are the most important while in over 35 group,
responsibility share is the key concern
FINANCIAL (28%), RESPONSIBILITY SHARE (26%) AND MATERNITY HEALTH
(18%) ARE TOP 3 THINGS MOMS WISH TO HAVE PREPARED MORE
* Mothers who are above 24 years old

17. 16
FEEL FREE TO DROP US ANY QUESTION
• Japan & Taiwan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832

18. 17
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654
FEEL FREE TO DROP US ANY QUESTION

19. 18