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Smartphone Usage In Indonesia

The battle between Samsung and Xiaomi

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Smartphone Usage In Indonesia

  1. 1. STUDY ABOUT SMARTPHONE USAGE IN INDONESIA BY DI-MARKETING (www.di-onlinesurvey.com) Jul, 2016
  2. 2. 1 SCOPE OF WORK  This survey was conducted to study about smartphone market in Indonesia  Methodology: Online survey  Fieldwork time: 15 days (15/06/2016 to 1/07/2016)  Sample size: N = 1500  Geography: Nationwide
  3. 3. 2 KEY FINDINGS • Samsung, Xiaomi and Oppo are the most well-known brands of smartphone in Indonesia • TVC and Facebook are effective channels to leverage brand awareness • Samsung is the market leader of Indonesian smartphone market • Good quality, user-friendly operation system and trusted brand are main criteria for choosing smartphone • 54% unhappy because their smartphones run out of battery quickly • 59% satisfied with their current smartphone brand and only 8% are loyal with their current brand while 39% want to switch to other brand of smartphone • There is a big gap between Xiaomi and other players in term of satisfaction and loyalty • Social media and chatting are top activities when using smartphone
  4. 4. 3 INDONESIA VS. VIETNAM AND THAILAND KEY FINDING VIETNAM THAILAND INDONESIA Most well-known brands Samsung, Iphone, Microsoft Lumia Samsung, Iphone Samsung, Xiaomi, Oppo Market leader Samsung (27% share) Samsung (40% share) Samsung (27% share) Main source of brand awareness TVC TVC TVC Top criteria Trusted brand Operation system Quality Satisfaction 82% satisfied with current brand 84% satisfied with current brand 59% satisfied with current brand Usage intention 51% intend to buy new smartphone in the next 3-12 months 45% intend to buy new smartphone in the next 3-12 month 33% intend to buy smartphone in the next 3-12 month Spending 45% spend from $200 - $400 41% spend from $286 - $572 40% spend from $150.1 - $250
  5. 5. 4 N = 1500 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 3% 2% 3% 3% 12% 13% 23% 41% Others Engineer/Doctor/Teacher Job seeker/Retired Factory Worker Housewife Self-employed Office worker Student 18% 19% 45% 18% Over 30 26 - 30 18 - 25 Under 18 46% 54% Female Male 59% 3% 4% 5% 14% 16% Others Medan Surabaya Bandung Bodetabek Jakarta
  6. 6. 5 19% 4% 6% 50% 54% 65% 70% 71% 73% 77% 82% 83% 83% 85% 86% 90% 91% Others Smartfren Advan Polytron HTC Huawei Evercoss Nokia Lumia LG Sony Blackberry Lenovo Apple (Iphone) Asus Oppo Xiaomi Samsung Total 13% 4% 6% 47% 56% 66% 68% 68% 76% 74% 81% 83% 84% 82% 84% 91% 93% Jakarta 13% 2% 4% 60% 58% 68% 72% 74% 78% 77% 85% 82% 84% 86% 87% 90% 92% Bodetabek * 21% 4% 6% 48% 53% 64% 70% 71% 71% 78% 81% 83% 83% 85% 86% 90% 91% Others SAMSUNG, XIAOMI AND OPPO ARE THE MOST WELL-KNOWN BRANDS OF SMARTPHONE IN INDONESIA Do you know any smartphone brands listed below? (by city) N = 1500 N = 234 N = 203 N = 1063 * Bodetabek : combination of Bogor, Depok, Tangerang & Bekasi
  7. 7. 6 19% 4% 6% 50% 54% 65% 70% 71% 73% 77% 82% 83% 83% 85% 86% 90% 91% Others Smartfren Advan Polytron HTC Huawei Evercoss Nokia Lumia LG Sony Blackberry Lenovo Apple (Iphone) Asus Oppo Xiaomi Samsung Total 19% 5% 7% 44% 44% 59% 67% 64% 66% 71% 79% 78% 83% 83% 85% 91% 91% Under 18 22% 5% 6% 50% 57% 68% 71% 75% 76% 83% 82% 85% 86% 88% 88% 93% 92% 18 - 25 15% 3% 4% 51% 55% 65% 73% 70% 71% 74% 83% 83% 80% 80% 84% 88% 26 - 30 13% 1% 5% 53% 57% 65% 69% 71% 75% 74% 82% 81% 81% 82% 82% 87% Over 30 AGAIN, SAMSUNG XIAOMI AND OPPO ARE THE MOST WELL-KNOWN BRANDS OF SMARTPHONE ACROSS ALL AGE GROUPS Do you know any smartphone brands listed below? (by age) N = 1500 N = 276 N = 672 N = 280 N = 272
  8. 8. 7 Beside that, Facebook ads is also an effective channel to leverage brand awareness 5% 0% 11% 37% 39% 44% 49% 50% 56% 64% 70% 73% Others I know through sms advertising messages/ email Radio ads I know through other smartphone applications In/ Out of home ads I read news/ magazines mentioning about these brands Friends/relatives' suggestion Web, forum ads Through stores/ showroom Facebook ads See others use these smartphone brands TV ads Total 5% 0% 13% 36% 43% 47% 54% 54% 56% 61% 74% 71% Jakarta 3% 0% 15% 44% 44% 51% 51% 50% 59% 68% 71% 74% Bodetabek * 6% 0% 9% 36% 37% 42% 48% 49% 55% 65% 69% 73% Others TVC IS THE MAIN SOURCES OF BRAND AWARENESS How do you know these smartphone brands? (by city) N = 1500 N = 234 N = 203 N = 1063 * Bodetabek : combination of Bogor, Depok, Tangerang & Bekasi
  9. 9. 8 5% 0% 11% 37% 39% 44% 49% 50% 56% 64% 70% 73% Others I know through sms advertising messages/ email Radio ads I know through other smartphone applications In/ Out of home ads I read news/ magazines mentioning about these brands Friends/relatives' suggestion Web, forum ads Through stores/ showroom Facebook ads See others use these smartphone brands TV ads Total 5% 0% 7% 34% 29% 32% 52% 48% 51% 56% 73% 66% Under 18 6% 0% 12% 40% 39% 47% 52% 56% 56% 68% 73% 73% 18 - 25 6% 0% 11% 34% 41% 46% 45% 47% 57% 64% 64% 75% 26 - 30 2% 0% 12% 37% 45% 47% 44% 42% 58% 65% 65% 76% Over 30 How do you know these smartphone brands? (by age) N = 1500 N = 276 N = 672 N = 280 N = 272 TVC IS THE MAIN SOURCES OF BRAND AWARENESS
  10. 10. 9 7% 11% 8% 1% 4% 2% 1% 4% 2% 16% 5% 13% 22% 28% 75% 83% 77% 73% 65% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 Over 30 Yes, 1 smartphone Yes, 2 smartphones Yes, 3 smartphones Yes, more than 3 smartphones No 93% USE SMARTPHONE Are you currently using smartphone? N = 1500 N = 276 N = 672 N = 280 N = 272 The older group owns more smartphones
  11. 11. 10 7% 0% 1% 1% 2% 2% 2% 3% 3% 3% 4% 4% 5% 7% 9% 19% 27% Others HTC Polytron Huawei LG Microsoft Lumia Advan Sony Smartfren Evercoss Apple (Iphone) Blackberry Oppo Lenovo Asus Xiaomi Samsung Total 9% 1% 1% 0% 3% 0% 0% 2% 2% 4% 7% 4% 4% 7% 7% 20% 28% Jakarta 5% 0% 1% 1% 3% 4% 2% 3% 2% 5% 2% 5% 4% 7% 12% 16% 30% Bodetabek * 7% 0% 0% 1% 2% 2% 3% 3% 4% 3% 3% 4% 5% 7% 8% 20% 26% Others SAMSUNG IS THE MARKET LEADER WITH 27% SHARE FOLLOWED BY XIAOMI AND ASUS WITH 19% AND 9% RESPECTIVELY Which brand do you own? (by city) N = 1400 N = 227 N = 194 N = 979 * Bodetabek : combination of Bogor, Depok, Tangerang & Bekasi
  12. 12. 11 7% 0% 1% 1% 2% 2% 2% 3% 3% 3% 4% 4% 5% 7% 9% 19% 27% Others HTC Polytron Huawei LG Microsoft Lumia Advan Sony Smartfren Evercoss Apple (Iphone) Blackberry Oppo Lenovo Asus Xiaomi Samsung Total 7% 0% 0% 1% 2% 3% 4% 1% 7% 7% 2% 3% 6% 7% 6% 21% 23% Under 18 8% 0% 0% 1% 2% 2% 1% 3% 4% 2% 4% 4% 6% 5% 8% 21% 27% 18 - 25 8% 0% 1% 1% 1% 1% 1% 2% 2% 3% 4% 4% 4% 8% 11% 18% 31% 26 - 30 6% 1% 1% 2% 3% 2% 2% 2% 1% 3% 3% 7% 3% 10% 10% 15% 28% Over 30 AGAIN, SAMSUNG, XIAOMI AND ASUS ARE TOP USED BRANDS ACROSS ALL AGE GROUPS Which brand do you own? (by age) N = 1400 N = 276 N = 672 N = 280 N = 272
  13. 13. 12 SAMSUNG GAINS HIGHEST BRAND AWARENESS AS WELL AS MARKET SHARE IN INDONESIA 91% 90% 86% 85% 83% 83% 82% 77% 73% 71% 70% 65% 54% 50% 6% 4% 19% 25% 18% 5% 8% 3% 7% 4% 2% 2% 2% 3% 1% 0% 0% 2% 3% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Awareness Usage Which smartphone brands do you know? Which smartphone brand do you own currently? N = 1400
  14. 14. 13 Samsung Xiaomi Asus Lenovo Oppo Blackberry SAMSUNG DOMINATES INDONESIAN SMARTPHONE MARKET, FOLLOWED BY XIAOMI – A CHINESE BRAND Which smartphone brands do you know? Which smartphone brand do you own currently? N = 1400 Low Low High High Usage Awareness
  15. 15. 14 11% 10% 13% 14% 19% 21% 23% 24% 24% 25% 26% 26% 31% 34% 37% 38% 38% 44% Others Special fuctions High security Frequent promotions I'm proud to use it Diverse in application store Got positive reviews on hightech forums High inside storage capactity Sharp screen Stable operation system Smooth touchscreen Beautiful design Friends/ Relatives suggest me High solution camera Competitive price Trusted brands Easy- to- use operation system Good quality Total QUALITY, USER-FRIENDLY OPERATION SYSTEM AND TRUSTED BRAND ARE MAIN CRITERIA FOR CHOOSING SMARTPHONE Why do you choose this brand of smartphone? N = 1400
  16. 16. 15 8% 5% 10% 20% 17% 21% 16% 16% 20% 19% 23% 20% 33% 27% 24% 55% 37% 44% Samsung 11% 10% 13% 14% 19% 21% 23% 24% 24% 25% 26% 26% 31% 34% 37% 38% 38% 44% Others Special fuctions High security Frequent promotions I'm proud to use it Diverse in application store Got positive reviews on hightech forums High inside storage capacity Sharp screen Stable operation system Smooth touchscreen Beautiful design Friends/ Relatives suggest me High resolution camera Competitive price Trusted brands Easy- to- use operation system Good quality Total 4% 26% 26% 16% 42% 30% 44% 44% 47% 46% 45% 48% 36% 67% 52% 43% 50% 74% Xiaomi 2% 2% 10% 12% 14% 26% 27% 40% 19% 27% 27% 19% 33% 27% 55% 35% 43% 40% Asus SAMSUNG = GOOD QUALITY + TRUSTED / XIAOMI = GOOD QUALITY + GOOD CAMERA + PRICE / ASUS = PRICE + HIGH ROM CAPACITY Why do you choose this brand of smartphone? N = 1400 N = 382 N = 269 N = 124
  17. 17. 16 11% 10% 13% 14% 19% 21% 23% 24% 24% 25% 26% 26% 31% 34% 37% 38% 38% 44% Others Special fuctions High security Frequent promotions I'm proud to use it Diverse in application store Got positive reviews on hightech forums High inside storage capactity Sharp screen Stable operation system Smooth touchscreen Beautiful design Friends/ Relatives suggest me High solution camera Competitive price Trusted brands Easy- to- use operation system Good quality Total 19% 6% 3% 10% 9% 17% 18% 23% 12% 19% 17% 13% 33% 19% 42% 27% 30% 31% Lenovo 9% 11% 9% 14% 10% 21% 10% 14% 19% 16% 26% 29% 31% 29% 24% 16% 24% 30% Oppo 19% 3% 11% 3% 3% 11% 3% 5% 10% 8% 3% 11% 39% 8% 26% 23% 11% 21% Blackberry LENOVO = COMPETITIVE PRICE + FRIENDS/ RELATIVES’ SUGGESTION OPPO/ BLACKBERRY = FRIENDS/ RELATIVES’ SUGGESTION Why do you choose this brand of smartphone? N = 1400 N = 98 N = 70 N = 62
  18. 18. 17 2% 3% 1% 1% 3% 8% 9% 7% 14% 7% 18% 30% 7% 35% 35% 37% 49% 44% 39% 41% 41% 42% 38% 39% 32% 20% 52% 15% 13% 10% 4% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Xiaomi Asus Samsung Lenovo Oppo Blackberry Totally satisfied Satisfied Normal Unsatisfied Totally unsatisfied 59% SATISFIED WITH THEIR CURRENT SMARTPHONE BRAND How do you feel with your current smartphone brand? N = 1400 N = 289 N = 124 N = 389 N = 98 Xiaomi owns the highest top box of satisfaction with amazing ratio (52%) N = 70 N = 62
  19. 19. 18 Low ROM capacity is another thing that makes user unhappy SMARTPHONE PRODUCERS NEED TO FOCUS ON IMPROVING THE BATTERY LIFE TO MAKE THEIR CUSTOMER FEEL HAPPIER Is there anything make you feel unhappy about this brand? N = 1400 10% 4% 6% 6% 8% 8% 12% 13% 21% 24% 40% 54% Others Complicated operation system Products are NOT diverse/ fashionable Poor quality Touch screen is not sensitive Poor warranty service Be more expensive compared to real value Apps store is not diverse Software troubles Poor camera solution Low inside storage capacity Get out of battery soon Total Running of about battery quickly
  20. 20. 19 4% 2% 2% 7% 8% 3% 24% 11% 24% 20% 48% 56% Samsung 19% 1% 8% 0% 1% 14% 7% 5% 10% 4% 21% 41% Xiaomi 11% 4% 6% 5% 4% 9% 6% 6% 17% 27% 22% 76% Asus SAMSUNG = OUT OF BATTERY QUICKLY + ROM SHORTAGE XIAOMI / ASUS = OUT OF BATTERY QUICKLY Is there anything make you feel unhappy about this brand? N = 1400 N = 382 N = 269 N = 124 10% 4% 6% 6% 8% 8% 12% 13% 21% 24% 40% 54% Others Complicated operation system Products are NOT diverse/ fashionable Poor quality Touch screen is not sensitive Poor warranty service Be more expensive compared to real value Apps store is not diverse Software troubles Poor camera solution Low inside storage capactity Get out of battery soon Total Running out of battery quickly
  21. 21. 20 10% 4% 6% 6% 8% 8% 12% 13% 21% 24% 40% 54% Others Complicated operation system Products are NOT diverse/ fashionable Poor quality Touch screen is not sensitive Poor warranty service Be more expensive compared to real value Apps store is not diverse Software troubles Poor camera resolution Low inside storage capacity Get out of battery soon Total 10% 7% 4% 9% 17% 10% 6% 14% 32% 38% 47% 47% Lenovo 6% 1% 4% 4% 3% 9% 7% 10% 26% 21% 63% 43% Oppo 5% 8% 3% 16% 5% 5% 11% 50% 31% 42% 39% 56% Blackberry Beside that, Lenovo and Blackberry have poor camera resolution, Apps store of Blackberry is not diverse, which make users unhappy LENOVO = ROM SHORTAGE + OUT OF BATTERY QUICKLY OPPO = ROM SHORTAGE / BLACKBERRY = OUT OF BATTERY QUICKLY Is there anything make you feel unhappy about this brand? N = 1400 N = 98 N = 70 N = 62 Running out of battery quickly
  22. 22. 21 39% 6% 40% 42% 69% 48% 54% 20% 14% 23% 23% 15% 27% 14% 24% 24% 30% 27% 11% 18% 26% 10% 32% 4% 5% 2% 4% 3%8% 24% 4% 4% 3% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Xiaomi Samsung Asus Blackberry Lenovo Oppo I will buy this smartphone brand only I will prioritize to buy that smartphone brand I will continue to buy that brand but will try other brand in the future I will use this smartphone brand in parallel with other brand I will switch to other smartphone brand ONLY 8% ARE LOYAL WITH THEIR CURRENT BRAND WHILE 39% WANT TO SWITCH TO OTHER BRAND What is your usage intention towards this smartphone brand in the future? Xiaomi owns the highest top box of loyalty ratio (24%) 69% Blackberry users said they would switch to other smartphone brand N = 1400 N = 289 N = 124 N = 389 N = 98 N = 70 N = 62
  23. 23. 22 Samsung Xiaomi Asus LenovoOppoBlackberry THERE IS A BIG GAP BETWEEN XIAOMI AND OTHER PLAYERS IN TERM OF SATISFACTION AND LOYALTY Are you satisfied with your current brand of smartphone? What is your intention toward your current smartphone? N = 1400 Low Low High High Loyalty Satisfaction
  24. 24. 23 3% 0% 2% 13% 4% 3% 4% 20% 3% 19% 32% 23% 24% 20% 33% 9% 41% 34% 46% 40% 43% 19% 23% 19% 3% 11% 18% 20% 25% 65% 20% 18% 16% 15% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Xiaomi Asus Blackberry Oppo Samsung Lenovo I will recommend definitely I will recommend I may recommend I will not recommend I will not recommend definitely 44% ARE WILLING TO RECOMMEND THEIR CURRENT BRAND TO OTHERS What is your ability to recommend your smartphone brand to others? Xiaomi owns highest top box recommendation level with 65% N = 1400 N = 289 N = 124 N = 62 N = 70 N = 382 N = 98
  25. 25. 24 3% 26% 36% 37% 39% 42% 48% 56% 56% 57% 58% 61% 84% 87% Others Internet banking Photos editing Shopping Look up maps and directions Look for product information Read news Play games Take photos/ sefie Check mail Phone call Listen to music, watch videos Chat Social Media Total 5% 5% 27% 17% 25% 38% 38% 64% 44% 34% 43% 62% 76% 82% Under 18 3% 24% 38% 37% 45% 45% 50% 59% 56% 61% 59% 71% 88% 88% 18 - 25 2% 36% 36% 49% 36% 42% 46% 51% 65% 62% 61% 53% 83% 90% 26 - 30 1% 37% 39% 41% 41% 37% 52% 46% 58% 67% 64% 48% 83% 86% Over 30 Under 18: Play games 18 - 25: Listen to music / watch videos 26 - 30: Take photo / selfie Over 30: Check mail SOCIAL MEDIA AND CHATTING ARE MOST FREQUENT ACTIVITIES WHEN USING SMARTPHONE Which of the following you do the most often on your phone? N = 1400 N = 245 N = 616 N = 278 N = 261
  26. 26. 25 2% 2% 2% 2%2% 3% 2% 4%4% 3% 4% 4% 5% 10% 8% 9% 13% 13% 40% 37% 39% 39% 45% 38% 43% 39% 36% 29% 4% 7% 4% 5% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 Over 30 Under $75 $75.1 - $150 $150.1 - $250 $250.1 - $300 $300.1 - $400 $400.1 - $550 Over $550 78% SPEND FROM $75.1 - $250 TO BUY A SMARTPHONE How much would you spend on your smartphone? 2% 1% 3% 3% 6%2% 1% 2% 2% 5% 7% 4% 2% 4% 3% 6% 10% 10% 8% 7% 11% 18% 23% 40% 32% 42% 45% 49% 35% 38% 47% 40% 34% 18% 20% 4% 9% 4% 1% 1% 0% Total Under $70 $70.1 - $100 $100.1 - $200$200.1 - $300 Over $300 Higher monthly spending group (base on monthly expenditure) spends more on smartphone N = 526 N = 481 N = 359 N = 317 N = 154 N = 71N = 1382 N = 249 N = 622 N = 256 N = 255
  27. 27. 26 8% 11% 9% 7% 60% 71% 62% 57% 46% 7% 5% 5% 9% 10% 10% 3% 10% 9% 15% 16% 9% 15% 17% 22% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 Over 30 Yes, in 3 months Yes, in 6 months Yes, in 1 year Yes,but indefintely No 33% INTEND TO BUY SMARTPHONE IN THE NEXT 3-12 MONTHS In the near future, do you intend to buy smartphone? N = 1400 N = 245 N = 616 N = 278 N = 261
  28. 28. 27 1% 0% 0% 0% 1% 1% 1% 2% 3% 3% 7% 10% 71% Others Blackberry HTC Huawei Nokia Lumia (Microsoft Lumia) LG Lenovo Sony Oppo Asus Apple (Iphone) Samsung Xiaomi Total 2% 0% 0% 0% 0% 1% 1% 1% 2% 5% 6% 10% 71% Under 18 1% 0% 0% 0% 0% 2% 1% 2% 4% 3% 7% 7% 72% 18 - 25 1% 0% 0% 0% 0% 1% 1% 3% 2% 1% 8% 11% 72% 26 - 30 0% 0% 0% 0% 2% 0% 2% 2% 2% 2% 8% 15% 66% Over 30 71% PREFER BUYING XIAOMI If yes, which brand would you choose? N = 1382 N = 249 N = 622 N = 256 N = 255
  29. 29. 28 5% 37% 56% 59% 59% 66% 69% 70% 73% 74% 81% 91% Others Chip Touch screen sensitivity Screen size External memory card Front camera solution CPU Battery Back camera solution Operation system Internal storage capacity RAM capacity Total 6% 34% 49% 51% 51% 60% 67% 64% 70% 68% 74% 89% Under 18 6% 42% 61% 62% 63% 70% 74% 73% 76% 76% 84% 93% 18 - 25 6% 34% 58% 59% 61% 64% 67% 70% 73% 79% 80% 89% 26 - 30 2% 29% 50% 61% 58% 65% 62% 68% 66% 71% 78% 87% Over 30 RAM AND ROM CAPACITY ARE 2 FUNCTIONAL CRITERIA CONCERNED THE MOST WHEN CHOOSING SMARTPHONE Which is the functional criteria that you concern about when choosing smartphone? N = 1500 N = 276 N = 672 N = 280 N = 272
  30. 30. 30 10% 7% 10% 14% 12% 34% 29% 36% 34% 32% 56% 64% 54% 53% 56% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18 18 - 25 26 - 30 Over 30 Samsung Galaxy S7 Edge Iphone 6S Samsung Note 5 56% WILL CHOOSE SAMSUNG GALAXY S7 EDGE INSTEAD OF IPHONE 6S & SAMSUNG NOTE 5 IF THEY HAVE A CHANCE TO CHOOSE Regardless of price, if you have a chance, which of these type of smartphones below would you choose? N = 1500 N = 276 N = 672 N = 280 N = 272
  31. 31. 31 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (COO and Head of DI Marketing Vietnam) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing) o Email: pimparima.p@di-mktg.com o Contact number: +66 96 245 3656
  32. 32. 32 CONTACT US • Indonesia: o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (CMO and Head of DI Marketing Indonesia) o Email: hendry.p@di-mktg.com o Contact number: +62 21 3005 3541 • India: o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
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The battle between Samsung and Xiaomi

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