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MOBILE GAME MARKET IN INDONESIA
1. STUDY ABOUT MOBILE GAME MARKET
IN INDONESIA
BY DI-MARKETING (www.di-onlinesurvey.com)
May, 2017
2. 1
SURVEY DESIGN
This survey was conducted to study about Mobile Game Market in Indonesia
Methodology: Online survey
Fieldwork time: 5 days (15/05/2017 – 19/05/2017)
Sample size: N = 295
Geography: Nationwide
3. 2
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
Playing game : Mobile game
Playing game frequency : At least once a week
4. 3
KEY FINDINGS
1) Gamer Behaviors
• On average, 57% play mobile game everyday in Indonesia
• 72% usually play mobile game during free time
• Android (94%) is the most popular operating system for game playing
• 67% gamers installed 2~4 mobile games
• Strategy (21%), Casual (19%), Action – adventure (11%) are top 3 most-played mobile games
in Indonesia
• Attractive game play (55%), Free charge (54%), Easy to play (43%) are top 3 must have
criteria when choosing a mobile game
• On average, a gamer spend $2 ~ $7 a month on their most-played game
2) Actual Satisfaction & Key factors to try a new game
• App store (55%), Friends/ relatives (41%), Search on google/ bing (28%) are top 3 channels to
leverage the game awareness
• Many ads (39%), Much storage space requirement (37%), Frequent crash (24%) are top 3
things making users dissatisfied
• Free game (49%), Friend recommendation (42%), Innovative gameplay (38%) are 3 key factors
making a gamer try a new game
5. 4
KEY FINDINGS VIETNAM INDONESIA
Mobile game playing
frequency
39% are heavy gamers (play mobile
game everyday)
57% are heavy gamers (play mobile
game everyday)
Number of installed mobile
game
2~4 mobile games (60%) 2~4 mobile games (67%)
Top most-played games • Action – Adventure (10%)
• Casino game (9%)
• Strategy (8%)
• Strategy (21%)
• Casual (19%)
• Action – adventure (11%)
Criteria for choosing game • Large player base (30%)
• Attractive gameplay (30%)
• Beautiful graphics (29%)
• Attractive game play (55%)
• Free charge (54%)
• Easy to play (43%)
Monthly spending on
game
$2 ~ $5 a month (70%) $2 ~ $7 a month (70%)
Motivations to try a new
game
• Innovative gameplay (32%)
• Beautiful design (31%)
• Large player base (30%)
• Free game (49%)
• Friend recommendation (42%)
• Innovative gameplay (38%)
VIETNAM & INDONESIA MOBILE GAME MARKET
6. 5
N = 295
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
20%
29%
51%
Above 30
26 - 30
Under 25
35%
65%
Male
Female
34%
3%
4%
10%
11%
18%
21%
Others
Medan
Yogyakarta
Surabaya
Bandung
Jakarta
Bodetabek
2%
3%
3%
5%
19%
19%
23%
25%
Others
Engineer/ Doctor/ Teacher
Job seeker/ Retired
Blue collar worker
White collar worker
Self-employed
Pupil/ Student
Housewife/ Househusband
8. 7
ON AVERAGE, 57% PLAY MOBILE GAME EVERYDAY IN INDONESIA
How frequently do you play games?
(Comparison by Age Group & Gender Group )
N = 295 N = 149 N = 87 N = 59
The older group play mobile game less frequently than the younger groups while female play less than male
8% 8%
3%
14%
17% 13% 21%
20%
18%
18% 16%
22%
57% 60% 60%
44%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Everyday
4-6 times/week
2-3 times/week
Once a week
8% 5%
9%
17%
12%
20%
18%
18%
19%
57%
66%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Everyday
4-6 times/week
2-3 times/week
Once a week
N = 295 N = 102 N = 193
9. 8
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
72% USUALLY PLAY MOBILE GAME DURING FREE TIME
When do you usually play mobile games?
(Comparison by Age Group & Level of gamer)
N = 295 N = 149 N = 87 N = 59
Heavy gamer play game everywhere more than medium and light gamers
9% 12%
1%
14%
72% 67%
83%
68%
17% 19%
14%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Everywhere
During free time
At home
At workplace/school
During break/meal
N = 295 N = 104 N = 23#N = 168
9% 6%
12%
22%
72%
67%
80%
74%
17%
26%
7% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Everywhere
During free time
At home
At workplace/school
During break/meal
10. 9
ANDROID (94%) IS THE MOST POPULAR OPERATING SYSTEM
FOR GAME PLAYING
What is the Operating System of your phone?
(Comparison by Age Group & Gender Group )
N = 295 N = 149 N = 87 N = 59 N = 295 N = 102 N = 193
2% 2% 2%
4% 5% 2% 5%
94% 93% 95% 95%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Android
iOS
Window
Phone
2% 3% 1%
4% 5%
4%
94% 92% 95%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Android
iOS
Window
Phone
11. 10
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
6% 10%
2% 0%
15%
17%
14%
0%
67%
63%
76%
61%
12% 11% 8%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Only 1 game
2-4 games
5-8 games
More than 8
games
67% GAMERS INSTALLED 2~4 MOBILE GAMES
How many games have you installed on your phone?
(Comparison by Level of gamer & Gender Group )
Heavy gamer install more games than the lighter gamer while male install more games than female
N = 295 N = 102 N = 193
6%
12%
3%
15%
22%
11%
67%
63%
69%
12%
4%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Only 1 game
2-4 games
5-8 games
More than 8
games
N = 295 N = 104 N = 23#N = 168
12. 11
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
47%
59%
38%
4%
53%
41%
63%
96%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Offline game
Online game
BOTH OFFLINE AND ONLINE GAME ARE POPULAR IN INDONESIA
What is the type of you most-played game?
(Comparison by Level of gamer & Gender Group )
Heavy gamer and Male play online game more frequently than others
N = 295 N = 102 N = 193
47%
67%
37%
53%
33%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Offline game
Online game
N = 295 N = 104 N = 23#N = 168
13. 12
STRATEGY (21%), CASUAL (19%), ACTION – ADVENTURE (11%) ARE TOP 3
MOST-PLAYED MOBILE GAMES IN INDONESIA
What is the genre of your most-played game?
(Comparison by Age Group)
N = 295 N = 149 N = 87 N = 59
Under 25 group most prefer strategy games (Clash of clans, etc.) while the older group most prefer casual game (Candy Crush, etc.)
1%
1%
2%
2%
2%
3%
3%
4%
4%
4%
4%
5%
5%
8%
11%
19%
21%
0% 50% 100%
Others
Card game (Yugi Oh!,..)
Board game (Monopoly, Chess,..)
Casino game (Poker - ZingPlay,..)
Quiz (Sudoku, Escape Room,…)
Role Playing (Final Fantasy,..)
Arcade (Minecraft, Piano Titles..)
Musical (Perfect Piano,..)
Crossword game
Educational (LEGO,..)
Sports (FIFA, Billiards,..)
Simulation (SimCity, Jurassic Park..)
Knowledge quiz
Racing
Action - Adventure (GTA, Pokemon Go,..)
Casual (Candy Crush,..)
Strategy (Clash of Clans,…)
Total
1%
1%
1%
1%
1%
4%
5%
6%
3%
3%
4%
5%
5%
5%
13%
10%
30%
0% 50% 100%
Under 25
0%
1%
3%
5%
2%
1%
2%
1%
2%
8%
5%
5%
3%
10%
9%
28%
14%
0% 50% 100%
26 - 30
0%
0%
3%
2%
5%
3%
2%
2%
8%
2%
5%
3%
7%
14%
7%
27%
10%
0% 50% 100%
Above 30
14. 13
1%
1%
2%
2%
2%
3%
3%
4%
4%
4%
4%
5%
5%
8%
11%
19%
21%
0% 50% 100%
Others
Card game (Yugi Oh!,..)
Board game (Monopoly, Chess,..)
Casino game (Poker - ZingPlay,..)
Quiz (Sudoku, Escape Room,…)
Role Playing (Final Fantasy,..)
Arcade (Minecraft, Piano Titles..)
Musical (Perfect Piano,..)
Crossword game
Educational (LEGO,..)
Sports (FIFA, Billiards,..)
Simulation (SimCity, Jurassic Park..)
Knowledge quiz
Racing
Action - Adventure (GTA, Pokemon Go,..)
Casual (Candy Crush,..)
Strategy (Clash of Clans,…)
Total
1%
1%
2%
3%
1%
3%
4%
3%
1%
3%
5%
5%
2%
5%
10%
23%
28%
0% 50% 100%
Heavy*
0%
2%
3%
2%
2%
3%
3%
6%
8%
7%
3%
4%
8%
11%
14%
13%
13%
0% 50% 100%
Medium**
0%
0%
0%
0%
13%
4%
0%
0%
13%
4%
4%
4%
13%
17%
4%
13%
9%
0% 50% 100%
Light***
What is the genre of your most-played game?
(Comparison by Level of gamer)
Heavy gamer play strategy game more than medium and light gamers
N = 295 N = 104 N = 23#N = 168
STRATEGY (21%), CASUAL (19%), ACTION – ADVENTURE (11%) ARE TOP 3
MOST-PLAYED MOBILE GAMES IN INDONESIA
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
15. 14
What is the genre of your most-played game?
(Comparison by Gender Group)
Male play strategy game while female play casual game
1%
1%
2%
2%
2%
3%
3%
4%
4%
4%
4%
5%
5%
8%
11%
19%
21%
0% 50% 100%
Others
Card game (Yugi Oh!,..)
Board game (Monopoly, Chess,..)
Casino game (Poker - ZingPlay,..)
Quiz (Sudoku, Escape Room,…)
Role Playing (Final Fantasy,..)
Arcade (Minecraft, Piano Titles..)
Musical (Perfect Piano,..)
Crossword game
Educational (LEGO,..)
Sports (FIFA, Billiards,..)
Simulation (SimCity, Jurassic Park..)
Knowledge quiz
Racing
Action - Adventure (GTA, Pokemon Go,..)
Casual (Candy Crush,..)
Strategy (Clash of Clans,…)
Total
2%
1%
2%
6%
0%
3%
4%
2%
1%
3%
13%
1%
2%
12%
16%
3%
30%
0% 50% 100%
Male
0%
1%
2%
1%
4%
3%
3%
5%
6%
5%
0%
7%
7%
6%
8%
27%
16%
0% 50% 100%
Female
N = 295 N = 102 N = 193
STRATEGY (21%), CASUAL (19%), ACTION – ADVENTURE (11%) ARE TOP 3
MOST-PLAYED MOBILE GAMES IN INDONESIA
16. 15
ATTRACTIVE GAME PLAY (55%), FREE (54%), EASY TO PLAY (43%) ARE TOP 3
MUST HAVE CRITERIA WHEN CHOOSING A MOBILE GAME
What are your criteria when choosing games?
(Comparison by Age Group)
N = 295 N = 149 N = 87 N = 59
8%
8%
12%
12%
15%
15%
19%
20%
20%
21%
23%
25%
29%
31%
43%
54%
55%
0% 50% 100%
Marked as Editors' Choice
Made by famous producers/studios
Marked as Top Developer
Sequel of the game/serie I am playing
Online mode
System requirements
Diverse items
Large playerbase
Many play-modes
Review from other gamers/magazines/game websites
Attractive story
Realistics/lively sounds
High download counts
Beautiful graphics
Easy to play
Free
Attractive/interesting gameplay
Total
7%
9%
13%
9%
14%
15%
19%
17%
17%
23%
22%
28%
30%
33%
37%
46%
56%
0% 50% 100%
Under 25
13%
6%
11%
16%
17%
15%
20%
24%
21%
23%
28%
23%
30%
24%
44%
59%
60%
0% 50% 100%
26 - 30
2%
8%
8%
15%
14%
15%
17%
19%
27%
15%
17%
20%
25%
34%
59%
69%
44%
0% 50% 100%
Above 30
17. 16
What are your criteria when choosing games?
(Comparison by Level of Gamer)
Light gamer care less about Lively sounds & Attractive story criteria than others
4%
0%
0%
4%
4%
4%
22%
13%
9%
13%
4%
4%
17%
22%
48%
61%
39%
0% 50% 100%
Light***
8%
8%
12%
12%
15%
15%
19%
20%
20%
21%
23%
25%
29%
31%
43%
54%
55%
0% 50% 100%
Marked as Editors' Choice
Made by famous producers/studios
Marked as Top Developer
Sequel of the game/serie I am playing
Online mode
System requirements
Diverse items
Large playerbase
Many play-modes
eview from other gamers/magazines/game websites
Attractive story
Realistics/lively sounds
High download counts
Beautiful graphics
Easy to play
Free
Attractive/interesting gameplay
Total
8%
8%
11%
14%
19%
13%
17%
23%
20%
22%
23%
26%
28%
33%
38%
50%
61%
0% 50% 100%
Heavy*
8%
11%
16%
11%
11%
22%
21%
16%
22%
22%
26%
29%
34%
28%
52%
60%
49%
0% 50% 100%
Medium**
N = 295 N = 104 N = 23#N = 168
ATTRACTIVE GAME PLAY (55%), FREE (54%), EASY TO PLAY (43%) ARE TOP 3
MUST HAVE CRITERIA WHEN CHOOSING A MOBILE GAME
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
18. 17
What are your criteria when choosing games?
(Comparison by Gender Group )
Male care about Beautiful graphics & Online mode than female
N = 295 N = 102 N = 193
8%
8%
12%
12%
15%
15%
19%
20%
20%
21%
23%
25%
29%
31%
43%
54%
55%
0% 50% 100%
Marked as Editors' Choice
Made by famous producers/studios
Marked as Top Developer
Sequel of the game/serie I am playing
Online mode
System requirements
Diverse items
Large playerbase
Many play-modes
Review from other gamers/magazines/game websites
Attractive story
Realistics/lively sounds
High download counts
Beautiful graphics
Easy to play
Free
Attractive/interesting gameplay
Total
9%
16%
16%
15%
25%
14%
19%
19%
18%
20%
25%
25%
27%
43%
37%
44%
43%
0% 50% 100%
Male
7%
4%
10%
11%
10%
16%
19%
20%
21%
22%
22%
25%
30%
24%
47%
60%
61%
0% 50% 100%
Female
ATTRACTIVE GAME PLAY (55%), FREE (54%), EASY TO PLAY (43%) ARE TOP 3
MUST HAVE CRITERIA WHEN CHOOSING A MOBILE GAME
19. 18
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
30%
25%
33%
57%
70%
75%
67%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes No
70% HAVE EVER CLICKED ON ADS IN MOBILE GAME
Have you ever click on ads in mobile games?
(Comparison by Age Group & Level of gamer)
N = 295 N = 149 N = 87 N = 59
Heavy gamer have clicked on ads in mobiles game more than lighter gamers
30% 32%
25%
34%
70% 68%
75%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Yes No
N = 295 N = 104 N = 23#N = 168
20. 19
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
74% HAVE EVER TRIED TO INSTALL APP/ GAMES SEEN ON ADS
Have you ever try to install app/games seen on ads?
(Comparison by Age Group & Level of gamer)
N = 295 N = 149 N = 87 N = 59
26% 26% 25% 29%
74% 74% 75% 71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Yes No
N = 295 N = 104 N = 23#N = 168
26% 24%
29%
35%
74% 76%
71%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes No
21. 20
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
61% 60% 59%
78%
39% 40% 41%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes No
61% 58% 56%
76%
39% 42% 44%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Yes No
39% SPENT MONEY ON THEIR MOST-PLAYED GAME
Do you usually spend money on your most-played game?
(Comparison by Age Group & Level of gamer)
N = 295 N = 149 N = 87 N = 59
Under 30 group spent more money than older group. Besides, heavy and medium gamer spent more money than light gamer
N = 295 N = 104 N = 23#N = 168
22. 21
3% 2% 5%3% 2%
3%
7%
4% 6%
3%
10% 10% 11%
7%
11%
6%
13% 29%
17%
21%
13%
7%
40%
37%
45% 43%
13%
17%
8% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Under 2$
From 2$ to 5$
From 5.001$ to 7$
From 7.001$ to 10$
From 10.001$ to 15$
From 15.001$ to 20$
From 20.001$ to 40$
More than 40$
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
@Who chose “Yes” in Q: “Do you usually spend money on your most-played game?”
3% 4%3%
3%4%
7%
10%
13%
5%
11%
6%
19%
20%
17%
15%
16%
40%
40% 39%
44%
20%
13% 12% 14%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Under 2$
From 2$ to 5$
From 5.001$ to 7$
From 7.001$ to 10$
From 10.001$ to 15$
From 15.001$ to 20$
From 20.001$ to 40$
More than 40$
If yes, then on average how much do you spend a month?
(Comparison by Age Group & Level of gamer)
N = 115 N = 63 N = 38 N = 13#
The more frequently they play game, the more they spend
N = 115 N = 67 N = 43 N = 5#
70% GAMERS SPEND $2 ~ $7 A MONTH ON THEIR MOST-PLAYED GAME
23. 22
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
64%
60%
67%
78%
36%
40%
33%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Heavy* Medium** Light***
Yes No
64% 65%
57%
69%
36% 35%
43%
31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 25 26 - 30 Above 30
Yes No
36% HAVE EVER PURCHASED OFFICIAL COPY OF A GAME
Have you ever purchase official copy of a game?
(Comparison by Age Group & Level of gamer)
Heavy gamer purchased an official copy of a game more than medium and light gamers
N = 295 N = 149 N = 87 N = 59 N = 295 N = 168 N = 104 N = 23#
25. 24
APP STORE (55%), FRIENDS/ RELATIVES (41%), SEARCH ON GOOGLE/ BING
(28%) ARE TOP 3 CHANNELS TO LEVERAGE THE GAME AWARENESS
Through which source/channel do you know about your favorite
game? (Comparison by Age Group)
N = 295 N = 149 N = 87 N = 59
4%
6%
7%
11%
16%
18%
18%
19%
23%
25%
27%
28%
41%
55%
0% 50% 100%
Newpapers/Magazines
TV advertisement
Blog
Websites selling smartphone, tablets,…
Game website (excluding game forums) on PC/laptop
Advertisement on Youtubers
Facebook advertisement
Game forums
Game website (excluding game forums) on phone/tablet
Facebook fanpages
Advertisement on smartphone apps
Search on Google/Bing
Friends/relatives
App Store (Apple Appstore, Google Play, AppVn,..)
Total
3%
5%
8%
8%
13%
19%
19%
20%
23%
23%
24%
34%
44%
54%
0% 50% 100%
Under 25
5%
7%
6%
11%
20%
23%
22%
23%
25%
33%
33%
23%
41%
56%
0% 50% 100%
26 - 30
5%
8%
7%
19%
19%
8%
10%
8%
20%
19%
24%
20%
32%
56%
0% 50% 100%
Above 30
26. 25
Through which source/channel do you know about your favorite
game? (Comparison by Gender Group )
Male know about their favorite game through Game website and Ads on youtubers better than Female
N = 295 N = 102 N = 193
4%
6%
7%
11%
16%
18%
18%
19%
23%
25%
27%
28%
41%
55%
0% 50% 100%
Newpapers/Magazines
TV advertisement
Blog
Websites selling smartphone, tablets,…
Game website (excluding game forums) on PC/laptop
Advertisement on Youtubers
Facebook advertisement
Game forums
Game website (excluding game forums) on phone/tablet
Facebook fanpages
Advertisement on smartphone apps
Search on Google/Bing
Friends/relatives
App Store (Apple Appstore, Google Play, AppVn,..)
Total
4%
7%
10%
11%
20%
25%
15%
24%
30%
23%
25%
29%
40%
47%
0% 50% 100%
Male
4%
6%
6%
11%
15%
15%
20%
16%
20%
26%
28%
27%
41%
60%
0% 50% 100%
Female
APP STORE (55%), FRIENDS/ RELATIVES (41%), SEARCH ON GOOGLE/ BING
(28%) ARE TOP 3 CHANNELS TO LEVERAGE THE GAME AWARENESS
27. 26
MANY ADS (39%), MUCH STORAGE SPACE REQUIREMENT (37%), FREQUENT
CRASH (24%) ARE TOP 3 THINGS MAKING USERS DISSATISFIED
What makes you dissatisfied with the game you are playing?
(Comparison by Age Group)
N = 295 N = 149 N = 87 N = 59
13%
1%
5%
11%
11%
11%
12%
14%
17%
17%
19%
21%
24%
37%
39%
0% 50% 100%
I am completely satisfied with the game I am playing
Others
Unattractive sound
Too few items
Unattractive story
Infrequent updates/new versions (for more features)
Bad graphics
Limited turns/rounds/playtime
Hard to play
High price (for official copy)
High items/weapons/character price
Small rewards
Crash frequently
Require too much storage space
Too many ads
Total
11%
1%
8%
14%
16%
13%
17%
13%
15%
15%
21%
22%
26%
33%
37%
0% 50% 100%
Under 25
16%
1%
0%
8%
5%
8%
7%
17%
15%
17%
11%
20%
20%
43%
36%
0% 50% 100%
26 - 30
15%
0%
3%
5%
7%
10%
8%
10%
25%
22%
22%
19%
24%
41%
47%
0% 50% 100%
Above 30
28. 27
13%
1%
5%
11%
11%
11%
12%
14%
17%
17%
19%
21%
24%
37%
39%
0% 50% 100%
I am completely satisfied with the game I am playing
Others
Unattractive sound
Too few items
Unattractive story
Infrequent updates/new versions (for more features)
Bad graphics
Limited turns/rounds/playtime
Hard to play
High price (for official copy)
High items/weapons/character price
Small rewards
Crash frequently
Require too much storage space
Too many ads
Total
15%
1%
4%
10%
11%
8%
13%
14%
14%
18%
17%
22%
23%
37%
37%
0% 50% 100%
Heavy*
10%
0%
5%
13%
13%
17%
12%
13%
22%
15%
20%
21%
22%
39%
44%
0% 50% 100%
Medium**
17%
4%
9%
0%
4%
4%
13%
13%
13%
17%
22%
9%
35%
30%
26%
0% 50% 100%
Light***
What makes you dissatisfied with the game you are playing?
(Comparison by Level of gamer)
Light gamer are less dissatisfied about small rewards than others
N = 295 N = 104 N = 23#N = 168
MANY ADS (39%), MUCH STORAGE SPACE REQUIREMENT (37%), FREQUENT
CRASH (24%) ARE TOP 3 THINGS MAKING USERS DISSATISFIED
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
29. 28
What makes you dissatisfied with the game you are playing?
(Comparison by Gender Group )
N = 295 N = 102 N = 193
13%
1%
5%
11%
11%
11%
12%
14%
17%
17%
19%
21%
24%
37%
39%
0% 50% 100%
I am completely satisfied with the game I am playing
Others
Unattractive sound
Too few items
Unattractive story
Infrequent updates/new versions (for more features)
Bad graphics
Limited turns/rounds/playtime
Hard to play
High price (for official copy)
High items/weapons/character price
Small rewards
Crash frequently
Require too much storage space
Too many ads
Total
12%
1%
7%
12%
12%
10%
16%
15%
16%
18%
22%
22%
23%
27%
37%
0% 50% 100%
Male
14%
1%
4%
10%
10%
12%
10%
13%
18%
17%
17%
20%
24%
42%
39%
0% 50% 100%
Female
MANY ADS (39%), MUCH STORAGE SPACE REQUIREMENT (37%), FREQUENT
CRASH (24%) ARE TOP 3 THINGS MAKING USERS DISSATISFIED
30. 29
FREE GAME (49%), FRIEND RECOMMENDATION (42%), INNOVATIVE GAMEPLAY
(38%) ARE 3 KEY FACTORS MAKING A GAMER TRY A NEW GAME
What makes you try a new game?
(Comparison by Age Group)
N = 295 N = 149 N = 87 N = 59
7%
9%
12%
13%
14%
19%
22%
25%
31%
31%
38%
42%
49%
0% 50% 100%
Made by famous producers/studios
Sequel of the game/serie I am playing
Attractive advertisements
Suitable system requirements
Famous game in foreign countries
Large playerbase
Recommended from websites, magazines, blogger, YouTube
Interesting story
Good reviews from other gamers
Beautiful design
Innovative gameplay
Recommendation from friends
Free
Total
9%
5%
13%
13%
15%
17%
23%
26%
32%
34%
34%
44%
46%
0% 50% 100%
Under 25
6%
14%
14%
11%
13%
24%
24%
28%
30%
33%
45%
40%
53%
0% 50% 100%
26 - 30
7%
14%
7%
15%
12%
17%
15%
20%
29%
20%
37%
41%
53%
0% 50% 100%
Above 30
31. 30
What makes you try a new game?
(Comparison by Level of gamer)
Heavy gamer are more interested in Beautiful design than others
7%
9%
12%
13%
14%
19%
22%
25%
31%
31%
38%
42%
49%
0% 50% 100%
Made by famous producers/studios
Sequel of the game/serie I am playing
Attractive advertisements
Suitable system requirements
Famous game in foreign countries
Large playerbase
Recommended from websites, magazines, blogger, YouTube
Interesting story
Good reviews from other gamers
Beautiful design
Innovative gameplay
Recommendation from friends
Free
Total
8%
10%
16%
13%
14%
21%
21%
24%
29%
36%
37%
46%
49%
0% 50% 100%
Heavy*
8%
10%
8%
15%
15%
17%
23%
31%
35%
27%
43%
36%
54%
0% 50% 100%
Medium**
0%
4%
4%
4%
4%
9%
22%
4%
26%
17%
22%
43%
30%
0% 50% 100%
Light***
N = 295 N = 104 N = 23#N = 168
FREE GAME (49%), FRIEND RECOMMENDATION (42%), INNOVATIVE GAMEPLAY
(38%) ARE 3 KEY FACTORS MAKING A GAMER TRY A NEW GAME
#Small sample size
* Gamers play game everyday
** Gamers play game 2 -6 times week
*** Gamer play game once a week
32. 31
What makes you try a new game?
(Comparison by Gender Group )
Male are more interested in foreign origin of a game than female
N = 295 N = 102 N = 193
7%
9%
12%
13%
14%
19%
22%
25%
31%
31%
38%
42%
49%
0% 50% 100%
Made by famous producers/studios
Sequel of the game/serie I am playing
Attractive advertisements
Suitable system requirements
Famous game in foreign countries
Large playerbase
Recommended from websites, magazines, blogger, YouTube
Interesting story
Good reviews from other gamers
Beautiful design
Innovative gameplay
Recommendation from friends
Free
Total
11%
10%
10%
13%
21%
18%
20%
24%
29%
36%
35%
44%
40%
0% 50% 100%
Male
6%
9%
13%
13%
10%
20%
23%
26%
32%
28%
39%
41%
54%
0% 50% 100%
Female
FREE GAME (49%), FRIEND RECOMMENDATION (42%), INNOVATIVE GAMEPLAY
(38%) ARE 3 KEY FACTORS MAKING A GAMER TRY A NEW GAME
33. 32
FEEL FREE TO DROP US ANY QUESTION
• Japan & Taiwan
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Country Manager)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)
o Email: sariya.a@di-mktg.com
o Contact number: +66 876 724 832
34. 33
• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Country Manager)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654
FEEL FREE TO DROP US ANY QUESTION