Action and Adventure are top played game genre In Vietnam

1. STUDY ABOUT GAMING MARKET IN
VIETNAM
BY DI-MARKETING (www.di-onlinesurvey.com)
Oct, 2016

2. 1
SCOPE OF WORK
 This survey was conducted to study about Gaming Market In Vietnam
 Methodology: Online survey
 Fieldwork time: 3 days (29/10/2016 to 31/10/2016)
 Sample size: N = 700
 Geography: Nationwide

3. 2
KEY FINDINGS
• Male gamers like action games while female gamers like casual games
• Facebook ads (55%) & Game forums (47%) are main source to gain awareness about game
• Facebook ads (48%) & Game forums (47%) are main source for updating game information.
• 40% gamers update game information everyday
• Good graphic design is the main reason when choosing game (55%)
• Good graphic design, many players & free are top 3 factors can make gamers try new game
• 82% gamers usually play game at home
• 95% gamers play game online
• 87% gamers have paid for their game (subscriptions, items, characters, cosmetics,…)
• 59% of those who paid for game, spend under $5 per month
• 69% gamers have bought official copyrighted games

4. 3
N = 700
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
15%
41%
40%
4%
Over 30
26-30
18-25
Under 18
40%
60%
Female
Male
12%
2%
7%
11%
18%
51%
Others
Cần Thơ
Hải Phòng
Đà Nẵng
Hà Nội
Hồ Chí Minh
4%
5%
5%
5%
6%
9%
20%
46%
Others
Housewife
Job seeker/Retired
Self-employed
Factory Worker
Engineer/Doctor/Teacher
Student
Officer

5. 4
NEARLY A HALF OF GAMERS PLAY GAME EVERYDAY
In general, how frequently do you play game? (By gender)
N = 700 N = 422 N = 278
4%
20%
28%
48%
Once / week
2-3 times/week
4-6 times/week
Every day
Total
3%
23%
31%
43%
Male
6%
15%
24%
55%
Female

6. 5
In general, how frequently do you play game? (By age)
4%
20%
28%
48%
Once / week
2-3 times/week
4-6 times/week
Every day
Total
3%
18%
33%
46%
Under 18
4%
24%
23%
48%
18-25
7%
15%
27%
51%
26-30
N = 700 N = 306 N = 290 N = 104
48% OF GAMERS PLAY GAME EVERYDAY

7. 6
MALE LIKES ACTION & ADVENTURE GAMES
WHILE FEMALE LIKE ACTION & CASUAL GAMES
What game genre are you playing the most right now? (By gender)
0%
2%
3%
4%
6%
12%
12%
13%
20%
25%
Others
FPS (First Person Shooter)
Simulation
Sports
MMORPG (Massively Multiplayer
Online Role-Playing Game)
Casual (music, board, card and puzzle
games)
Strategy
Role play
Adventure
Action
Total
0%
2%
2%
5%
8%
4%
14%
13%
23%
28%
Male
1%
2%
5%
3%
4%
26%
9%
14%
16%
20%
Female
N = 700 N = 422 N = 278

8. 7
OVERALL, ACTION & ADVENTURE GAMES ARE TOP 2 GAME GENRES
ACROSS ALL AGE GROUPS
What game genre are you playing the most right now? (By age)
Over 30 group likes Casual game more than other age groups
0%
2%
3%
4%
6%
12%
12%
13%
20%
25%
Others
FPS (First Person Shooter)
Simulation
Sports
MMORPG (Massively Multiplayer
Online Role-Playing Game)
Casual (music, board, card and
puzzle games)
Strategy
Role play
Adventure
Action
Total
0%
2%
3%
6%
5%
7%
12%
16%
25%
24%
Under 18-25
0%
2%
3%
3%
8%
14%
13%
12%
16%
28%
26-30
0%
2%
4%
6%
6%
23%
9%
11%
19%
21%
Over 30
N = 700 N = 306 N = 290 N = 104
.

9. 8
FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES
TO GAIN AWARENESS ABOUT GAME
How do you know about your favorite game? (By gender)
0%
12%
15%
16%
21%
22%
24%
25%
30%
31%
33%
42%
47%
55%
Others
Via out-of-home banners
Magazines/newspapers
Blogs
Offline events (by gamers or official events)
Via Internet coffee
Gaming website (not forums) from smartphone/tablets
Video clips from gamers (online)
Facebook fan pages
From friends & relatives
TV Commercials
Gaming website (not forums) from PC
Game Forums
Facebook Ads
Total
0%
11%
12%
14%
20%
21%
23%
24%
26%
24%
30%
38%
45%
52%
Male
0%
14%
18%
21%
22%
24%
26%
27%
37%
42%
38%
47%
51%
58%
Female
N = 700 N = 422 N = 278

10. 9
AGAIN, FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES
TO GAIN AWARENESS ABOUT GAME ACROSS ALL AGE GROUPS
How do you know about your favorite game? (By age)
0%
12%
15%
21%
16%
24%
22%
25%
31%
30%
33%
42%
47%
55%
Others
Via out-of-home banners
Magazines/newspapers
Offline events (by gamers or official…
Blogs
Gaming website (not forums) from…
Via Internet coffee
Video clips from gamers (online)
From friends & relatives
Facebook fan pages
TV Commercials
Gaming website (not forums) from PC
Game Forums
Facebook Ads
Total
0%
16%
16%
27%
16%
30%
25%
30%
32%
32%
34%
44%
47%
49%
26-30
1%
9%
9%
13%
16%
17%
19%
20%
26%
25%
32%
38%
44%
60%
Under 18-25
1%
12%
26%
24%
18%
26%
25%
30%
45%
40%
35%
46%
58%
55%
Over 30
N = 700 N = 306 N = 290 N = 104

11. 10
FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES FOR
UPDATING GAME INFORMATION
Which source of information do you often update about your favorite game? (By gender)
0%
1%
11%
14%
15%
18%
21%
21%
23%
28%
28%
29%
39%
47%
48%
I do not update game news
Others
Via out-of-home banners
Magazines/newspapers
Blogs
Offline events (by gamers or official events)
Via Internet coffee
Video clips from gamers (online)
Gaming website (not forums) from smartphone/tablets
TV Commercials
From friends & relatives
Facebook fan pages
Gaming website (not forums) from PC
Game Forums
Facebook Ads
Total
0%
1%
12%
17%
21%
18%
22%
21%
26%
33%
38%
37%
42%
50%
53%
Female
0%
1%
11%
11%
11%
18%
20%
21%
21%
25%
22%
24%
37%
45%
45%
Male
N = 700 N = 422 N = 278

12. 11
FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES FOR
UPDATING GAME INFORMATION ACROSS ALL AGE GROUPS
Which source of information do you often update about your favorite game? (By age)
0%
1%
11%
14%
15%
18%
21%
21%
23%
28%
28%
29%
39%
47%
48%
I do not update game news
Others
Via out-of-home banners
Magazines/newspapers
Blogs
Offline events (by gamers or official events)
Via Internet coffee
Video clips from gamers (online)
Gaming website (not forums) from smartphone/tablets
TV Commercials
From friends & relatives
Facebook fan pages
Gaming website (not forums) from PC
Game Forums
Facebook Ads
Total
1%
1%
8%
9%
14%
10%
16%
15%
17%
26%
21%
26%
35%
44%
52%
Under 18-25
0%
0%
14%
16%
16%
25%
24%
27%
29%
31%
32%
28%
42%
48%
42%
26-30
0%
2%
14%
21%
17%
22%
24%
23%
22%
29%
40%
40%
42%
54%
53%
Over 30
N = 700 N = 306 N = 290 N = 104

13. 12
40% GAMERS UPDATE GAME INFORMATION EVERYDAY
How often do you use that source of information? (By gender)
1% 1% 0%1% 1% 2%
4% 4% 4%
7% 8% 6%
25%
27%
21%
22%
24%
20%
40%
35%
47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Everyday
4-6 times/week
2-3 times/week
1 times/week
2-3 times/month
Once/month
Every 2-3 months
More than 3
months
N = 698 N = 420 N = 278
Female usually update game information everyday more than male

14. 13
40% GAMERS UPDATE GAME INFORMATION EVERYDAY
How often do you use that source of information? (By age)
0% 0% 0% 0%
1% 1% 1% 2%
4% 4% 5%
2%
7% 7%
7%
9%
25% 26% 21%
31%
22%
24%
22%
15%
40% 37%
42% 41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Over 30
Everyday
4-6 times/week
2-3 times/week
1 times/week
2-3 times/month
Once/month
Every 2-3 months
More than 3
months
N = 698 N = 304 N = 290 N = 104

15. 14
GETTING OFFICIAL GAME NEWS IS THE MAIN PURPOSE WHEN
GAMERS FOLLOW THEIR GAME NEWS SOURCES
Why do you choose that source of information?
1%
16%
27%
32%
33%
39%
41%
43%
45%
62%
Others
My friends use it
That's my habit to visit it
It organize many tournaments
Lots of discussions shared by other gamers
It shares reliable information
It provides un-official news about that game
(tips/walkthrough, etc.. )
It frequently update news (both official &
unofficial) about that game
It has the largest amount of game information
It provides official news about that game (updates,
launching dates, etc..)
N = 698

16. 15
MALE = GOOD GRAPHIC + DIVERSE ITEMS
FEMALE = GOOD GRAPHIC + FANTASTIC GAMEPLAY
Why do you choose this game? (By gender)
0%
14%
16%
17%
18%
21%
22%
19%
25%
22%
25%
33%
37%
36%
45%
54%
Male
0%
23%
22%
27%
27%
24%
26%
32%
33%
38%
38%
46%
50%
59%
47%
56%
Female
N = 700 N = 422 N = 278
0%
17%
18%
21%
22%
22%
23%
24%
28%
28%
30%
39%
42%
45%
46%
55%
Others
Easy to play
Famous game publishers
Latest addition of my series game
Famous video game creators
Amazing storyline
Good reviews from other players/Magazines/Game websites
Affordable price (with official copyrighted games)
Have online mode
Many players
Realistics/lively sounds
Low system requirements
Multiple game modes
Fantastic gameplay
Diverse items
Good graphic
Total

17. 16
HIGH GRAPHIC IS THE MAIN REASON WHEN CHOOSING GAME
Why do you choose this game? (By age)
0%
13%
12%
16%
17%
16%
19%
23%
21%
25%
29%
36%
42%
45%
52%
60%
Under 18-25
1%
19%
21%
25%
23%
30%
28%
24%
34%
30%
30%
39%
38%
42%
40%
48%
26-30
0%
26%
30%
26%
31%
21%
24%
28%
33%
36%
36%
44%
52%
51%
42%
59%
Over 30
N = 700 N = 306 N = 290 N = 104
0%
17%
18%
21%
22%
22%
23%
24%
28%
28%
30%
39%
42%
45%
46%
55%
Others
Easy to play
Famous game publishers
Latest addition of my series game
Famous video game creators
Amazing storyline
Good reviews from other players/Magazines/Game websites
Affordable price (with official copyrighted games)
Have online mode
Many players
Realistics/lively sounds
Low system requirements
Multiple game modes
Fantastic gameplay
Diverse items
Good graphic
Total

18. 17
HIGH PRICE FOR GAME ITEMS & FOR OFFICIAL COPYRIGHTED
GAMES ARE TOP 2 FACTORS MAKE GAMERS FEEL UNHAPPY
Is there anything make you feel unhappy about this game? (By gender)
16%
11%
12%
12%
13%
13%
17%
16%
19%
24%
28%
33%
33%
I totally satisfied with this game
Few players
Hard to play
Game rarely updates
Too few game modes
Tedious storyline
Boring gameplay
Lack of items
Bad graphics
Poor audio
High system requirements
High price (with official copyrighted games)
High price for ingame items/characters
Total
14%
9%
10%
10%
10%
11%
14%
14%
18%
23%
28%
32%
36%
Male
17%
13%
15%
15%
18%
16%
21%
18%
20%
26%
27%
36%
30%
Female
N = 700 N = 422 N = 278

19. 18
HIGH PRICE FOR GAME ITEMS & FOR OFFICIAL COPYRIGHTED
GAMES ARE TOP 2 FACTORS MAKE GAMERS FEEL UNHAPPY
Is there anything make you feel unhappy about this game? (By age)
16%
11%
12%
12%
13%
13%
16%
17%
19%
24%
28%
33%
33%
I totally satisfied with this game
Few players
Hard to play
Game rarely updates
Tedious storyline
Too few game modes
Lack of items
Boring gameplay
Bad graphics
Poor audio
High system requirements
High price (with official copyrighted games)
High price for ingame items/characters
Total
12%
10%
12%
14%
13%
13%
16%
15%
18%
22%
26%
29%
39%
Under 18-25
16%
10%
10%
11%
12%
12%
14%
14%
18%
24%
27%
36%
27%
26-30
25%
17%
16%
7%
15%
18%
20%
27%
24%
26%
33%
37%
35%
Over 30
N = 700 N = 306 N = 290 N = 104

20. 19
GOOD GRAPHIC, MANY PLAYERS & FREE ARE TOP 3 FACTORS CAN
MAKE GAMERS TRY NEW GAME
Suppose there is a new game to be launched, which factors make
you try that game? (By gender)
1%
17%
17%
18%
19%
20%
20%
25%
27%
28%
33%
36%
42%
43%
51%
Others
Famous video game creators
Famous game publishers
Famous game in foreign countries
Recommendation from websites/magazines/bloggers/Youtuber
Latest addition of my series game
Attractive advertisement
New gameplay
Interesting reviews from other players
Friends/relatives' suggestion
Suitable system requirements
Interesting content
Free (don’t have to pay any fees)
A lot of people are playing the games
Good graphics
Total
1%
16%
15%
17%
17%
18%
17%
23%
23%
23%
28%
30%
34%
37%
48%
Male
1%
19%
20%
19%
21%
23%
26%
27%
35%
36%
40%
46%
55%
52%
57%
Female
N = 700 N = 422 N = 278

21. 20
OVERALL, GOOD GRAPHIC, MANY PLAYERS & FREE ARE TOP 3
FACTORS CAN MAKE GAMERS TRY NEW GAME
Suppose there is a new game to be launched, which factors make
you try that game? (By age)
1%
17%
17%
18%
19%
20%
20%
25%
27%
28%
33%
36%
42%
43%
51%
Others
Famous video game creators
Famous game publishers
Famous game in foreign countries
Recommendation from websites/magazines/bloggers/Youtuber
Latest addition of my series game
Attractive advertisement
New gameplay
Interesting reviews from other players
Friends/relatives' suggestion
Suitable system requirements
Interesting content
Free (don’t have to pay any fees)
A lot of people are playing the games
Good graphics
Total
1%
12%
13%
11%
12%
12%
17%
21%
24%
24%
36%
34%
41%
43%
52%
Under 18-25
1%
20%
25%
20%
26%
28%
30%
23%
34%
35%
37%
50%
55%
43%
53%
Over 30
1%
21%
19%
24%
23%
24%
20%
30%
28%
31%
29%
34%
39%
43%
50%
26-30
N = 700 N = 306 N = 290 N = 104
Over 30 group care about content more than other groups

22. 21
82% USUALLY PLAY GAME AT HOME
Where do you usually play game? (By gender)
18% 20%
14%
82% 80%
86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Home
Internet café
N = 700 N = 422 N = 278

23. 22
82% USUALLY PLAY GAME AT HOME
Where do you usually play game? (By age)
18% 16%
22%
10%
82% 84%
78%
90%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Over 30
Home
Internet
café
N = 700 N = 306 N = 290 N = 104
26-30 groups like playing game at internet café more than other age groups

24. 23
95% GAMERS PLAY GAME ONLINE
What kind of your favourite game? (By gender)
5% 4%
8%
95% 96%
92%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Game online
Game offline
N = 700 N = 422 N = 278

25. 24
95% GAMERS PLAY GAME ONLINE
What kind of your favourite game? (By age)
5% 6%
3%
9%
95% 94%
97%
91%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Trên 30
Game online
Game offline
N = 700 N = 306 N = 290 N = 104

26. 25
87% GAMERS HAVE PAID FOR THEIR GAME
Have you ever paid for your current game? (subscriptions, items, characters, cosmetics,…)
Male spend money for game more than female
13%
8%
21%
87%
92%
79%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes
No
N = 700 N = 422 N = 278

27. 26
87% GAMERS HAVE PAID FOR THEIR GAME
Have you ever paid for your current game? (By age)
13% 14%
11%
18%
87% 86%
89%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Over 30
Yes
No
N = 700 N = 306 N = 290 N = 104

28. 27
59% SPEND UNDER $5 PER MONTH
If yes, on average how much are you paying per month? (subscriptions, items, characters, cosmetics,…)
N = 606 N = 262 N = 259 N = 85 N = 606 N = 41 N = 187 N = 198 N = 108 N = 72
23% 24% 22%
25%
36%
45%
31%
20%
12%
12%
8% 24%
9%
8%
7%
19%
8%
6%
11%
8%7%
1%
14%
4%3% 2% 5%
0%2% 3% 2% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18-25 26-30 Over 30
Under $3
$3 - $5
$5.1 - $7
$7.1 - $10
$10.1 - $15
$15.1 - $23
$23.1 - $50
Over $50 2% 2% 1% 0% 1%
11%
3% 0% 0% 1%
7%
10%
7%
0% 3% 4%
14%
19%
8%
2% 3%
9%
13%
17%
9%
5%
6%
9%
14%
14%
12%
10%
16%
16%
5%
4%
36%
49%
42%
42%
20%
18%
23%
32% 29%
20%
26%
7%
Total Under $200 $201 -
$450
$451 -
$700
$701 -
$1000
Over $1000
The higher income, the more spending on game

29. 28
69% GAMERS HAVE BOUGHT OFFICIAL COPYRIGHTED GAMES
Have you ever buy official copyrighted game? (By gender)
31%
26%
39%
69%
74%
61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female
Yes
No
N = 700 N = 422 N = 278

30. 29
OVERALL , THE HIGHER INCOME, THE MORE SPENDING ON GAME
Have you ever buy official copyrighted game? (By age)
N = 700 N = 65 N = 212 N = 221 N = 118 N = 84
69%
52%
70% 72%
79%
56%
31%
48%
30% 28%
21%
44%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under $200 $201 - $450 $451 - $700 $701 -
$1000
Over $1000
No
Yes

31. 30
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.h@di-mktg.com
o Contact number: +84 902-73-9944
• Thailand
o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailand
o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing)
o Email: pimparima.p@di-mktg.com
o Contact number: +66 96 245 3656

32. 31
CONTACT US
• Indonesia:
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: hendry.p@di-mktg.com
o Contact number: +65 822 1345 2555 | +62 21 3005 3541
• India:
o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654