Mobile Marketing & Advertising - Growth Perspectives

1. Mobile Darwinism
GITEX October 23, 2013
@kdimachkie

2. VHS
Betamax

3. Catalyst for
Seismic Changes

4. + 6 Billion

5. Always on,
Always with me,
Personal, Not shared

6. Think
mobile, first

7. Context is
everything

8. Brands and customers
have to get ‘touchy-feely”

9. Commerce-enable
the physical world

10. Add a digital services
layer to physical
products and locations

11. Reconsider
success metrics
1
Reach
2
Frequency
3
ROI
Value

12. There is a new
world out there.
What are marketers
doing about it?

13. Ecosystem?
What ecosystem?

14. Technology

15. Operators
Mobile advertising = Revenue

16. Advertisers and
their Agencies

17. Individuals,
not Consumers

18. The year of Mobile

20. KDThink.com
References
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Masters of the Word: How Media Shaped History, from the
Alphabet to the Internet - William Bernstein
Mobile Advertising Vision
Mobile Customer Experience Trends Briefing Digtial Cream
London 2013 Report- Mobile Consumer Report 201
Mobile Statistics Compendium September 2013
MillwardBrown AdReaction 2012 USA
Forrester Breakfast Whitepaper
eMarketer - The Global Intellgence Report Middle East &
Africa
Connecting with People - Trends in Advertising
Kamal Dimachkie
Executive Regional Managing Director
Leo Burnett
ae.linkedin.com/in/kdimachkie/
@kdimachkie