1. Writing to Persuade
Speech writing
Smoking ban. Right or
wrong?
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2. Assessment
 You will be assessed for your
Speaking and Listening skills. This
will include how well you have
presented your speech and how well
you have listened to others.
 The variety and effectiveness of the
persuasive techniques used in your
S&L and writing.
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3. Persuasive Techniques
match the technique to the definition
1. Cluster of three A. Using metaphors or similes to illustrate
2. Alliteration your point
3. Forceful phrases B. Gets your audience to stop and think
C. Using words such as
4. Personal pronouns demand/urge/want
5. Figurative Language D. Little stories to create sympathy
E. Using words such as ‘you’, ‘we’, ‘us’ or ‘I’
6. Anecdotes
F. Two or more words starting with the
7. Emotive Language same letter
8. Emotive pictures G. Pictures used to create sympathy
9. Using facts and figures H. Three words or phrases to emphasize a
point
10. Rhetorical Questions I. Using language to create sympathy to
11. Short sentences J. Using a professional opinion to back up
facts and figures
K. Questions that can not be answered
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4. Try these techniques
Cluster of
three
Rhetorical
Question
Forceful
phrases
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5. Short sentences
 Use a short sentence to begin your
speech.
 Only use short sentences to allow
your audience time to think.
Otherwise your speech will become
slow.
 Now write three short sentences in
your exercise book
‘I have a dream.’
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6. Rhetorical Questions and
Forceful Phrases
 Think of 5  Now write 5 forceful
rhetorical questions phrases to persuade
your audience of your
1) ------------- views
2) ------------- 1) ------------------
3) ------------- 2) ------------------
4) ------------- 3) ------------------
4) ------------------
5) -------------
5) ------------------
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7. Figurative Language
using similes and metaphors
Now see if you can
create one simile
and one metaphor.
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8. Checklist for your speech
 Remember to write in paragraphs.
 Use a thesaurus to expand your
vocabulary.
 Remember to use as many persuasive
techniques as you can.
 Read your work out loud to check it
through.
Copyright 2007 www.englishteaching.co.uk