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Management Basics
By
Dileep Panoli
dileeppanoli@gmail.com
What is Management ???
 Is the process of using what you have
{ RESOURCES }, to do what you
want to do …. {GOALS}
Resources {Assets}
7 categories of resources:
 People
 Money
 Time
 Work Procedures
 Energy
 Materials
 Equipment
Goals
 Profit Levels or Maximum cost levels
 Maintenance or growth of financial
strength
 Quality standards
 Guest employee & management
concerns
 Professional obligations
 Societal concerns
It is a multipurpose organ that manages
business & manages managers &
manages worker & work.
The Management process…..
Planning
Organizing
Coordinating
Staffing
Directing
Controlling
Evaluating
 ADMINISTRATION
 MANAGEMENT
 ORGANIZATION
Confusion ……….????
 Organization determines network or
structure establishes or relationships
among individuals.
 Administration refers to management
functions of planning & control
Administrative mngt
Management
Operative Mngt
 Administration: Concerned with laying down of
corporate policy, obtaining finance, production
& distribution.
 Management: Concerned with actual execution
of policies within limits set by administration.
 Organization: Combines the work in such a way
with individuals/groups that duties formed
provide best possible application of available
effort
Levels of Management
Top
Management
Middle
Management
Supervisory Management
Non Management Employees
 Board of directors
CEO

 Functional Top Execs
ExecssM

 Middle Level Execs
 First_Line Suupervisors First Line
Supervisors
Administrative
Management
Traits of a manager
 Best Traits
Fair/just in decisions
Trusting/trusted at the same time
Caring & analytical in thought
Empowering & capable/responsible
Always punctual
 Worst Traits
Deceitful
Dishonest
Shows favouritism
Lazy
Unorganized
Skills of a manager ……..
 Human Resource Skills
 Technical Skills
 Conceptual Skills
Board of directors
CEO
Functional Top Execs
Middle Level Execs
First Line Supervisors
Conceptual Human resource
Technical
IS management an art or science
?
 ART: Because it depends on the skills,
aptitude & creativity of the manager
 SCIENCE: Because there is
considerable knowledge in the field of
management with basic principles for
guidance of basic activities.
Pioneers in management
 Assignment 1 20mks
 Last date of submission 28th of JULY
2009
 A4 size sheets ruled/blank
 Neatly presented in a file
 Handwritten
Development Stages in
management
thought
 The scientific management stage
 The organizational stage
 The management process stage
 The general management theory
stage
Scientific Management stage :
 Concerned with :
setting work standard
planning work
Experimenting
maintaining the standards
Management research
Co-operation between managers &
workers
1920’s
Organizational Stage :
{1930’s}
Concerned with :
 Organization as a structure
 Administration
Management’s main task hence, was to
ensure proper work performance within
the organization structure
Management process stage
{1940’s}
 Setting objectives & goals
 Formulating policies as guidelines
 Organizing & staffing
 Directing & motivating
General management theory
stage :
 Based on a framework created by
previous management concepts
 Affected by : communications &
information technology
SWOT :
SWOT Analysis is a strategic planning method
used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or
in a business venture.
It involves specifying the objective of the business
venture or project and identifying the internal and
external factors that are favorable and unfavorable
to achieving that objective
 Strengths: attributes of the person or company
that are helpful to achieving the objective.
 Weaknesses: The absence of certain
strengths maybe considered a weakness.
 Opportunities: external conditions that are
helpful to achieving the objective.
 Threats: changes in the external conditions
which could do damage to the objective.
Creative use of SWOT
 How can we Use and Capitalize on
each Strength?
 How can we Improve each
Weakness?
 How can we Exploit and Benefit from
each Opportunity?
 How can we Mitigate each Threat ?
Environmental Scan
 Internal Analysis External Analysis
Strengths Weaknesses Opportunities
Threats
SWOT Matrix
SWOT analysis framework
Strengths :
 Strong brand name
 Good reputation among customers
 Exclusive access to high grade natural
resources
 Favourable access to distribution
networks
Weakness:
 A weak brand name
 Poor reputation among customers
 High cost structure
 Lack of access to best natural
resources
Opportunities:
 An unfulfilled customer need
 Arrival of new technologies
 Loosening of regulations
 Removal of international trade barriers
Threats:
 Shift in consumer tastes away from
the firm’s products
 Emergence of substitute products
 New regulations
 Increased trade barriers
SWOT MATRIX
Strengths Weakness
Opportunitie
s
S-O
Strategies
W-O
Strategies
Threats S-T
Strategies
W-T
Strategies
 S-O Strategies: Pursue opportunities that
are a good company’s fit to the company’s
strengths
 W-O Strategies: Overcome weaknesses to
pursue opportunities
 S-T Strategies: Identify ways to use
strengths to reduce vulnerability to external
threats
 W-T Strategies: Establish a defensive plan
to prevent the firm’s weaknesses from
making it highly susceptible to external
threats

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Management

  • 2. What is Management ???  Is the process of using what you have { RESOURCES }, to do what you want to do …. {GOALS}
  • 3. Resources {Assets} 7 categories of resources:  People  Money  Time  Work Procedures  Energy  Materials  Equipment
  • 4. Goals  Profit Levels or Maximum cost levels  Maintenance or growth of financial strength  Quality standards  Guest employee & management concerns  Professional obligations  Societal concerns
  • 5. It is a multipurpose organ that manages business & manages managers & manages worker & work.
  • 7.  ADMINISTRATION  MANAGEMENT  ORGANIZATION Confusion ……….????
  • 8.  Organization determines network or structure establishes or relationships among individuals.  Administration refers to management functions of planning & control Administrative mngt Management Operative Mngt
  • 9.  Administration: Concerned with laying down of corporate policy, obtaining finance, production & distribution.  Management: Concerned with actual execution of policies within limits set by administration.  Organization: Combines the work in such a way with individuals/groups that duties formed provide best possible application of available effort
  • 11.  Board of directors CEO   Functional Top Execs ExecssM   Middle Level Execs  First_Line Suupervisors First Line Supervisors Administrative Management
  • 12. Traits of a manager  Best Traits Fair/just in decisions Trusting/trusted at the same time Caring & analytical in thought Empowering & capable/responsible Always punctual  Worst Traits Deceitful Dishonest Shows favouritism Lazy Unorganized
  • 13. Skills of a manager ……..  Human Resource Skills  Technical Skills  Conceptual Skills
  • 14. Board of directors CEO Functional Top Execs Middle Level Execs First Line Supervisors Conceptual Human resource Technical
  • 15. IS management an art or science ?  ART: Because it depends on the skills, aptitude & creativity of the manager  SCIENCE: Because there is considerable knowledge in the field of management with basic principles for guidance of basic activities.
  • 16. Pioneers in management  Assignment 1 20mks  Last date of submission 28th of JULY 2009  A4 size sheets ruled/blank  Neatly presented in a file  Handwritten
  • 17. Development Stages in management thought  The scientific management stage  The organizational stage  The management process stage  The general management theory stage
  • 18. Scientific Management stage :  Concerned with : setting work standard planning work Experimenting maintaining the standards Management research Co-operation between managers & workers 1920’s
  • 19. Organizational Stage : {1930’s} Concerned with :  Organization as a structure  Administration Management’s main task hence, was to ensure proper work performance within the organization structure
  • 20. Management process stage {1940’s}  Setting objectives & goals  Formulating policies as guidelines  Organizing & staffing  Directing & motivating
  • 21. General management theory stage :  Based on a framework created by previous management concepts  Affected by : communications & information technology
  • 22. SWOT : SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective
  • 23.  Strengths: attributes of the person or company that are helpful to achieving the objective.  Weaknesses: The absence of certain strengths maybe considered a weakness.  Opportunities: external conditions that are helpful to achieving the objective.  Threats: changes in the external conditions which could do damage to the objective.
  • 24. Creative use of SWOT  How can we Use and Capitalize on each Strength?  How can we Improve each Weakness?  How can we Exploit and Benefit from each Opportunity?  How can we Mitigate each Threat ?
  • 25. Environmental Scan  Internal Analysis External Analysis Strengths Weaknesses Opportunities Threats SWOT Matrix SWOT analysis framework
  • 26. Strengths :  Strong brand name  Good reputation among customers  Exclusive access to high grade natural resources  Favourable access to distribution networks
  • 27. Weakness:  A weak brand name  Poor reputation among customers  High cost structure  Lack of access to best natural resources
  • 28. Opportunities:  An unfulfilled customer need  Arrival of new technologies  Loosening of regulations  Removal of international trade barriers
  • 29. Threats:  Shift in consumer tastes away from the firm’s products  Emergence of substitute products  New regulations  Increased trade barriers
  • 31.  S-O Strategies: Pursue opportunities that are a good company’s fit to the company’s strengths  W-O Strategies: Overcome weaknesses to pursue opportunities  S-T Strategies: Identify ways to use strengths to reduce vulnerability to external threats  W-T Strategies: Establish a defensive plan to prevent the firm’s weaknesses from making it highly susceptible to external threats