Understand the basics of Marketing and Advertising with the help of Search Engine Marketing.

1. Presentation by Mohit Jain

3. Advertising Sales Promotion Public Relations
Direct Marketing

4. SEO
• the process of improving the ranking of a website on web
search engines
SMM
• Gaining website traffic or attention through social media
sites
SEM
• promoting websites by increasing their visibility in search
engine results

5.  Google
 Yahoo!
 Bing
 Ask.com
 Soso.com - China
 Baidu - China
 Seznam.cz - Czech Republic
 Yandex - Russia
 Rambler - Russia
 Timway - Hong Kong
 Onkosh - Arabic search - Middle East
 Aýna - Arabic search - Middle East and North Africa
 Leit.is - Iceland
 justdial.com - India

6.  CPA - Cost per acquisition / action
 CPC - Cost per click
 CPM - Cost per thousand (impressions)
 CTR - Click-through rate
 PPC - Pay per click
 PR - PageRank
 ROI - Return on investment

7. keywords
keywords

9. Price:
Rs.10,000/-

11. Bidding/CPC Impressions Clicks CTR
PPCGoal/Action
CPA/Cost Per
Conversion
Converted
Clicks
Cost Per
Converted Click ROI

12. General
Brand
Remarketing
Deflective

13. Thank You