Digital Winners 7-8 November Taking new positions - Randi Ogrey and Rolv Erik Spilling

2. WHO WE ARE
Magazines
TV / Local-TV
Newspapers
390 members
Ca. 20 mrd kr turnover (members)
Ca. 13 000 employees
Multimedia
Local radio
Distribution
News agencies
Printing
offices

3. MEDIA DEVELOPMENT 1960-2012
100
90
TV 82%
Newspaper 68%
"Internet" 79%
80
Prosent
70
Radio 68%
60
Online papers 55%
50
40
Magazines 44%
30
20
Mobile 30%
10
0
61
65
69
71
73
77
80
83
85
87
89
91
93
95
j 96
97
MBL 2012
98
99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 11-'12

4. MBL aims to identify the roadmap
1. Innovative
Monetizing
2. Increase
Availability
4. Design value
propositions
3. Bundle products
5. Offer related
products
6. Prioritize paid
subscribers
7. Added value
8. Offer exclusive
content

5. Look to Norway
Internet 94%
Broadband 87%
Smart phone 79%
Tablets 45%
Daily
reach
Access
Internet 83%
Facebook 59%
Mobile content 49%
5