The document discusses how to take a next generation approach to video marketing. It provides 10 steps for effective video marketing, including creating engaging content, working with influencers on social media platforms like YouTube and Reddit that target millennial audiences, using data insights to inform video creation and timing of uploads, and focusing on attracting customers through entertaining content rather than pushing ads. The overall message is that video marketing needs to deliver value to audiences in order to gain their engagement and trust in this increasingly social and mobile landscape.

1. 0:00/3:19
Redefining How We Market With Video.
Robert Sandie | rob@vidIQ.com

2. We know YouTube & Social Video VERY Well
Analyze over 2 Billion Views Monthly
Across 17k Authed YouTube Channels
22k Active Weekly Users On Chrome
Extension
10k Facebook Integrations
!
We Work Hands-On with the Best:
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION

3. Video Technologist/
Entrepreneur
Elusive
Millennial
Brand and
Media Clients
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION

4. 10 Steps To Next Generation
of Video Marketing
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION

5. 1.
INTRO MARKET BACKGROUND TRACTION COMPETITION TEAM OPPORTUNITY CONCLUSION

6. First Commercial 1941
https://www.youtube.com/watch?v=Ss6v5bpxODo

7. Create Something Mildly Entertaining
!
Blast that in front of Millions

8. 2. Deliver Amazing Content
“Is this valuable”
No Yes
Let me like,
tweet, share, remix.
Dislike, skip,
disregard.

9. "As we've found, sharing and social
conversations are better overall
indicators of purchase intent than
ad impressions.”
- CEO Share This

13. 3.
Work with People
that Watch Videos
on Reddit

14. sept 24, 2014
sept 25, 2014

16. 3.
Facebook Video Is
HUGE

17. More Engagements than
YouTube

19. 4.
Brand Media
Media

20. “Red Bull is a media company
that happens to sell energy
drinks”
Dietrich Mateschitz

21. Attract Customers
Instead of Pushing.

22. 60% of us say brands are
important part of internets
repertoire of creative
content.
vs. 52% 35-54
vs. 39% 50+

23. Netflix SuperBowl
Advertisers
$3.8M per Episode $4M per 30 second
advertisement

24. 5.
We’ll block your ads
anyways

25. 41% of Millennials
Use AdBlocking
Software
Adblockers Doubled in
2013 54M -> 121M
source: Adobe & PageFair

26. 6.
Use our
information, most
of us don’t care.

27. “51 percent of
millennials say they
are willing to trade
some info for
something of value”
http://annenberg.usc.edu/News%20and%20Events/News/130422CDF_Millennials.aspx

28. Google Trends RedditMetrics.com
vidIQ Proprietary Data

30. 7.
Use that data for
realtime video
creation process.

32. 8.
Influencers & MCNs
Can Help You w/
Massive
Collaborations

35. 9.
Upload when we are
actively watching
content.

37. 10.

38. 0:00/3:19
Redefining How We Market With Video.
Robert Sandie | rob@vidIQ.com