This presentation outlines our ‘Peak Booking Campaign’. This strategy is for clever travel businesses looking to reduce advertising costs and maximise bookings during the industry's peak booking period - by starting now.

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Peak Booking Campaign

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This presentation outlines our
‘Peak Booking Campaign’.
This strategy is for clever travel
businesses looking to reduce
advertising costs and maximise
bookings during the industry's peak
booking period - by starting now.

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We are a competitive advantage for our clients. We know the industry better than
most and we offer leading, proven digital services that win you more customers.

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The key holiday booking period for the UK
market is January to March.
But by this point, this audience has already
decided on their destination and perhaps the
company they’ll be booking with.
The UK market starts looking for inspiration for
their next holiday between September and
December.
So you need to reach your audiences early.
September
October
November
December
January
February
March
Inspiration
Booking

5. The Peak Booking Campaign follows
three simple steps:
1. Attract
2. Re-engage
3. Convert
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1 Attract

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Period: September to December
By attracting visitors to your website
right now, you will save thousands of
pounds compared with attracting new
audiences in January - March.
We’ll create compelling content and
messaging on the right channels to
attract key audiences to your site
right now.
1. Attract

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Period: September to December
During this period there is less
competition, so your messages will
achieve better cut through and
customer recall.
While November and December are
competitive periods for advertising,
this is due to Christmas and
messaging is aimed at retail
audiences. Quality travel content
really stands out during this time.
1. Attract

9. Period: September to December
This positions you as an inspiring
company for travellers during their
research phase AND builds a big
retargeting pool for future
communication.
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1. Attract

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2 Re-engage

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Period: January to March
Retargeting is cheaper because it
delivers 2-3x the conversion rate vs
brand new audiences.
So, while your competitors are busy
building brand new audiences, we’ll
be re-engaging your audiences
from step 1.
2. Re-engage

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Period: January to March
Social media advertising is our
weapon of choice for retargeting,
because it’s compelling and allows
for impactful content.
It also allows better targeting and
provides a more cost effective CPC.
2. Re-engage

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3 Convert

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Period: January to March
Building on conversions from
retargeting success, we’ll create
further advertising groups of
‘lookalike audiences’ from the data
of those who have already
purchased through your site - a
cost-effective tactic for reaching
new audiences during the peak
booking period.
3. Convert

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You can do this yourselves, we’ve no doubt.
But there are reasons we work as a retained agency for our clients and why we’re
the leading agency in the industry.
Digital Visitor can swiftly and capably implement this campaign to reduce your
advertising costs, maximise your sales during the industry's peak booking period
and be the competitive advantage for your business.
Our fee for this campaign starts at £7,500 (excluding media spend) and we’re
happy to work on this campaign as a one-off to prove our value to you.

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To maintain the competitive advantage for
our clients, we will only work with 5 new
travel businesses on this campaign.
If you’re intrigued, let’s arrange a 10 minute
discussion to see if this campaign is right for
you.

17. Kind regards,
Anthony Rawlins
Founding Director
anthony@digitalvisitor.com