How to Use Marketing Automation to Convert More Leads to Sales
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Know about How to Use Marketing Automation to Convert More Leads to Sales. Gain insights from the webinar led by David Fallarme, Head of Marketing, SEA & India, HubSpot
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How to Use Marketing Automation to Convert More Leads to Sales
- 2. How To Use Marketing Automation To Convert More Leads to Sales David Fallarme Marketing @ HubSpot
- 4. We’ve all been exposed to crappy marketing automation
- 5. How to build an awesome marketing automation system
- 8. But before all of that, you need leads!
- 9. Marketing automation only works when you have a database
- 10. Question: how do you get leads?
- 11. Who are your Personas? Free tool: Make My Persona Give them names, flesh out their details
- 14. Free Tools & Microsites website.grader.com
- 15. Now that you have more leads…
- 17. Marketing Automation 101 Segment your leads1 2 3 4
- 18. Define your segments Buyer’s journey? Different personas? Ebooks viewed?
- 19. There are many ways to segment your audience!
- 21. Marketing Automation 101 Segment your leads Show them the right content 1 2 3 4
- 22. Treat people differently based on segments!
- 23. Use Workflows A workflow is series of automated actions that you can trigger to occur based on a person's behaviors or contact information
- 25. Create relevant content for your segments Different segments may be looking for different types of content. Avoid a “one size fits all” approach
- 31. Customize CTAs Change your website’s content based on your relationship with the segment; show them a relevant Call To Action Read Blog Talk to Sales
- 33. Marketing Automation 101 Segment your leads Show them the right content Set up triggers 1 2 3 4
- 34. Increase conversions with perfect timing
- 35. Webpages visited If Lead visits Page X, notify Sales
- 36. Social media If Lead mentions us, notify Sales? If Lead mentions us, send email? @HubSpot @HubSpot
- 37. (a quick story)
- 38. Marketing Automation 101 Segment your leads Show them the right content Set up triggers Measure results 1 2 3 4
- 39. How do you know if your automation programs are working?
- 41. Has your funnel improved?
- 42. Time spent on strategy? Team can add more value?
- 43. Recap
- 44. Marketing Automation 101 Segment your leads Show them the right content Set up triggers Measure results 1 2 3 4