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Social Media Workshop


                  twttr: The Jewel in the Social Media
                           Marketing Crown!


© Digital Vidya                                    www.digitalvidya.com
Twitter in Plain English




© Digital Vidya                              www.digitalvidya.com
Key Milestones!




© Digital Vidya                     www.digitalvidya.com
Twitter Basics




© Digital Vidya                    www.digitalvidya.com
Open Conversations via Mention/Reply




© Digital Vidya                            www.digitalvidya.com
Private Talks via Direct Message (DM)




© Digital Vidya                                     www.digitalvidya.com
Group Discussions via #Tag




© Digital Vidya                                www.digitalvidya.com
Twitter Search




© Digital Vidya                    www.digitalvidya.com
twitter.com - Exercise

      • Create a Tweet mentioning(@) 4 person
        in this room w/ “#dvcamp”
      • RT the most interesting tweet




© Digital Vidya                            www.digitalvidya.com
Other Tools - Exercise
      • http://archivist.visitmix.com : Analysis
        #dvcamp Tweets



      • http://trendsmap.com: trending topics in
        Bangalore



© Digital Vidya                            www.digitalvidya.com
Engagement Example




© Digital Vidya                        www.digitalvidya.com
Engagement Example




© Digital Vidya                        www.digitalvidya.com
Engagement Example




© Digital Vidya                        www.digitalvidya.com
Engagement Example




© Digital Vidya                        www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
TweetDeck Basics




© Digital Vidya                      www.digitalvidya.com
What can you accomplish?




© Digital Vidya                          www.digitalvidya.com
Kogi Korean BBQ Taco Truck




© Digital Vidya                                www.digitalvidya.com
CommenTwitter




   500 Mentions| 19 RTs | 181 Visits


© Digital Vidya                                    www.digitalvidya.com
Tweet 2 Order




© Digital Vidya                   www.digitalvidya.com
Reputation Mgmt




© Digital Vidya                     www.digitalvidya.com
Personal Example




© Digital Vidya                      www.digitalvidya.com
Event Promotion




© Digital Vidya                     www.digitalvidya.com
A Strategic Approach




© Digital Vidya                          www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
Follow                Create                Engage

             People talking about Links to online       Check DMs and
            Vodafone’s products promotions, insider    replies regularly
            & services            info and discount
                                  codes                   Answer questions &
                                                         acknowledge
                                  Twitter-only offers to feedback
                                 reward loyalty
                                                          Provide info when
                                                         requested




© Digital Vidya                                                      www.digitalvidya.com
70:20:10 Mantra
      70% Tweets: Core Area
      20% Tweets: Related Area
      10% Tweets: Casual



© Digital Vidya                     www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
Benchmark tweeples




© Digital Vidya                        www.digitalvidya.com
Analyze Tweets
                                   MentionMapp.com
                  TweetStats.com




© Digital Vidya                           www.digitalvidya.com
Thank You!

                  Our upcoming Social Media Trainings

                                       Bangalore            Delhi             Mumbai

    Social Media Marketing                Oct 4-5         Nov 20-21            Dec 4-5

    Advanced Facebook Marketing          Oct 20 - Nov 17 (Instructor-led, Online Course)



                       More details @ www.digitalvidya.com



                  /MyDigitalVidya     /digitalvidya          bit.ly/dv-grp
© Digital Vidya                                                              www.digitalvidya.com

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Twitter - The Jewel In The Social Media Marketing Crown