'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.

1. GOING GLOBAL?
KEY STEPS TO EXPANDING
YOUR BUSINESS GLOBALLY
Alexia Ohannessian | International Marketing Team Lead

2. Born to Be Global
Adapt your product
Go To Market
What's next
5 tips for success
Agenda

3. Born to Be Global

4. WE UNDERSTAND WHY ONE SHOULD ADAPT PHYSICAL
GOODS BECAUSE OF CULTURAL BEHAVIORS
DIFFERENCES
Korea Malaysia Japan
Spain Brazil France

5. 3,7B
Of people have access to the internet

6. 8,35
Average of languages, websites are available in
*of 2,787 websites https://www.commonsenseadvisory.com/default.aspx?Contenttype=ArticleDet&tabID=64&moduleId=392&Aid=6831&PR=PR

7. Adapt your product

8. SPEAK YOUR USERS ' LANGUAGE
Have an international
name
Translate your
website

9. In 2015,
Trello had
300k
users in
Brazil.

10. PROMOTE YOUR EFFORTS

11. FEW RESOURCES - BIG IDEAS

12. FEW RESOURCES - BIG IDEAS

13. LOCALIZE THE USER EXPERIENCE

14. Go To Market

15. A LOCAL COMMUNICATION
FB : Trello Brasil
Twitter : @trello_br
br.blog.trello.com
Newsletter Campaigns/partnership

16. UNDERSTAND YOUR USERS' NEEDS
Content Channel Quality

17. EACH COUNTRY IS UNIQUE
USA: Money is king Avatars in Asia

18. AUTOMATE AND STRUCTURE TO SCALE UP

19. WHAT'S NEXT?

20. Understanding
and attending
better user's
needs
https://developer
s.trello.com/

21. 5 TIPS TO SUCCESS

22. 5 TIPS FOR GLOBAL SUCCESS
Each country is a
new challenge
The world is bigger
than the USA
Never stop
Learning
Users should
always be you main
focus
Work with
preexisting
networks

23. Alexia Ohannessian
MERCI