This document discusses using social media for schools to engage stakeholders like students, parents, and alumni as well as for customer acquisition. It highlights that these groups are already connected on social media like Facebook and provides case studies on how companies like Ola Cabs have successfully used platforms like Facebook for customer engagement, influence, lead generation, and sales. It also discusses how schools can target specific student demographics on Facebook for acquisition and the importance of embracing social media given that millennials are digital natives.

1. Social Media for Schools
Engagement & Acquisition

3. Why Social Media for Schools?

4. Stakeholders on Facebook in India
Students Parents

5. They are Already Connected!

6. Engagement

7. Alumni Engagement

9. Emotional Engagement

10. Ola Cabs Case Study
Detailed case study at http://bit.ly/olacase

11. Ola Cabs

12. Ola Cabs

13. Ola Cabs

14. Customer Acquisition

15. Customer Acquisition
Influence
Lead
Sale

16. Opportunity of Targeting on Facebook
• Age
• Location
• Gender
• Interest & Behaviour
• Relationship Status
• Social Connection on Facebook
• Occupation
• Education

17. Interest & Behaviour Targeting

18. Custom Audience: Email/Phone/UID

19. Retargeting on Facebook

20. Student Acquisition

21. Future of Social Media

22. YouTube for Schools
www.youtube.com/schools

23. Millennials - Digital Natives

24. No Choice - Embrace Social Media

25. Thank You!
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