Care about learning 'Proactive Lead Generation'. You will find this deck presented by Saurabh Mathur, Co-Founder & CEO, Connecto during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

1. Digital Marketing Webinar Proactive Lead Generation Aug 22, 2014 | Saurabh Mathur (Co-Founder & CEO, Connecto)
www.digitalvidya.com

2. Connecto
Every Visitor Matters
Get
200% increase in leads using
Proactive Lead Generation

3. Lead Generation Overview
There are many ways a business generates leads. It depends on the nature of the business also and depends on resources available.
REFERRAL NETWORK
LEADS DATABASE
Friends, Friend of Friends, Community etc
Buy leads database – example would be Justdial.com,
Shiksha.com etc in case of education
MEDIA ADVERTISEMENTS
DIGITAL
Print Media, Newspaper Ads along with a phone number
where leads can be collected.
Google Ads, Facebook Ads, Affiliate Networks

4. Online
Lead
Generation revolves
Landing Pages
around
Facebook
Google Ads
Affiliate
Network

5. Landing Pages
vs
Your Website
Landing Pages – Push Model
Your Website – Pull Model
Concise information for user
More like an advertisement
Transactional interaction hence
easier
Detailed information across pages
Credible Destination
Users can return back to it
Can engage users for longer time
X
X
X
Less credible destination
Do or die sort of transaction
Works well only for motivated user
X
Users can get distracted
Landing pages evolved because of the inability of websites to act as leads funnel and because changing websites
was even harder then landing pages. Technology now overcomes these shortcomings.
With your website you can now generate significantly more leads of higher quality.
X No lead form present
X Hard to experiment with

6. What
is the user thinking
PRODUCT
User has to be convinced that your product is best for them.
TRUST
Users need trust and credibility to hand over their money
CARE AND ATTENTION
If you can understand their needs and address their
questions, they are more likely to be your customers.
PROACTIVE NUDGE
When all of these are achieved, your users just need an easy way to convert to business but you need to provide that

7. Personalized Lead Forms
Vanilla lead forms which don’t understand the page and user context are getting obsolete
Content Marketing is growing
71% of B2B Marketers are using content marketing to generate leads
Every visitor has Context
Since the marketing is based on content, different visitors are interested in different content and the language of the lead forms must resonate with them.
Impact
In our experience, showing lead forms as per
user’s context improves submission rate by
100%. Individual measures depending on context can further enhance it.
* http://www.marketingcharts.com/online/1-in-5-marketers-say-they-use-pop-ups-to-collect-email-addresses-26321/

8. Email Subscription Popups
The best time to ask a user for email subscriptions is when they have read through your article.
Getting Popularity
While landing pages and header/footer subscription forms are common, 1 out 4 websites are already asking for email subscriptions in popups.*
Timing
Users don’t want to be disturbed while reading but once they have read through, that is the best time to ask them for signup as its non intrusive.
Impact
In our experience Popup based subscription forms increase signup rate anywhere from 50 to 100% through compared to footer/side subscription forms because users tend to become blind to static forms.
* http://www.marketingcharts.com/online/1-in-5-marketers-say-they-use-pop-ups-to-collect-email-addresses-26321/

9. Exit Intent
When a user is about to exit your site, its possible to put your best fit forward and hold them.
Gives you an extra chance
Exit intent gives you an extra chance to impress
the customer.*
Messaging is Important
Be sure you make the best use of this chance. When a visitor is about to leave you better have a good reason to stop them. Discount coupons are a good way to do that.
Impact
In eCommerce we have seen cart drop out rates to decrease by upto 7%.
* http://www.marketingcharts.com/online/1-in-5-marketers-say-they-use-pop-ups-to-collect-email-addresses-26321/

10. Surveys
Surveys are a great way of understanding the user and converting them to leads as well.
Survey Usage
70% of marketers collect user information via surveys.
Automatically segments users
If a visitor is your target user you can follow up the survey with a lead form. If not you can politely exit
Nurture disinterested users
If a user gives their detail but is currently not interested in your product you can nurture them for later.

11. Best Practices
To generate 200% more leads, use your website as a Proactive Marketer.
•
Convince: Address any gaps in Product Quality or Trust in the minds of user when
they land on your site before you start selling.
•
Time: Once a user is ready, proactive nudge them towards the business goal. This
could be lead generation, email subscription or simply a social activity
(Share/Like/Follow)
•
Visibility: Make sure the action you are trying to get is visible to the user at the right
time and not sitting passively on the page somewhere.
•
Do not spam: However, never disturb a user’s usage pattern like distracting them
when they are still reading an article.

12. Who we are?
We at Connecto are working to make websites better by providing set of tools which improve engagement and conversion on your website.
What we are up to ?
Connecto is on a mission to improve engagement and conversions for business websites.
What is Connecto Leads ?
Connecto leads helps you generate more and better leads from your website. It can target your audience in different ways e.g. time-on-website, geography etc.
What are other products ?
Connecto has multiple products to improve conversions and engagement on your website:
1.
2.
3.
Connecto Messaging – Virtual Salesman/Assistant on your website.
Connecto Social – Grow your followers, Engage your visitors through social platforms. Connecto Mobile – Engage and convert on your mobile site.

13. Q & A

14. Appendix

15. Screen shot
Connecto
Leads
Business Domain
Education – Vocational
Education courses
Targeting Rules
1. Geo targeting – Courses
offered in different cities
2. Blog Pages only
 Geo tagged leads can be
contacted by respective centers
 Not only generate traffic using Blogs but also generate high quality leads

16. Screen shot
Connecto
Leads
Business Domain
Education – Higher education
courses
Targeting Rules
1. Scroll based – 60% of
page
2. Designated pages – URL
pattern matching
 Information pages,
generating more leads than contact us pages
 More engaged user results
in better conversions

17. Connecto Leads
Video Widget
Business Domain
Health care – Hair restoration
Business
Targeting Rules
1. Embedded Videos on
Page – Youtube, other video services
2. Video Widgets – All targeting rules are applied
 Videos are most useful in
engaging visitors. Leads are captured at highest point of engagement.
 More engaged user results in better conversions
As Video is complete, Lead form is shown to the customer

18. Connecto Leads
Click-to-Call
Business Domain
Real estate– Apartment
Renting & purchase
Targeting Rules
1. Scroll based – 60% of
page
2. Designated pages – URL
pattern matching
 Provides phone based
lead generation
 Never miss a lead on phone. Tracks all missed calls and IVR calls
A phone call will be initiated from system immediately to connect customer
with business rep.

19. Screen shot
Connecto
Leads
Business Domain
Health care – Parental Health
care packages & Remote consultation
Targeting Rules
1. Time based – 20 seconds
on page
2. Repeat visitor – Person visiting website for 2nd time of more.
 Better conversion using
repeat visitors – Higher interest level

20. +91 882 6026 333
contact@thoughtfabrics.com
www.connecto.io

21. www.digitalvidya.com
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