Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them. Key Takeaways: 1. Ad Tech and Martech 2. AI in Marketing 3. Use of Videos 4. Hyperpersonilsation 5. Social Media Evolution 6. Change in the lead nurturing process

2. Emerging Trends in Marketing
Impact of AI and Data Science

3. ThankYouandJoyous Teaching
Emerging Trends in Marketing
1. Use of Videos in Marketing
2. AI in Marketing
3. Impact of Data Science
4. Hyper personalization
5. Social Media Evolution

4. ThankYouandJoyous Teaching
Impact Of Videos In Your Marketing Plan
• Stronger Consumer Attention
• Higher Engagement
• Better Video Technology
• Better Optimization Opportunities
• Tap into the time of mobile users
• High rate of Social shares

5. Use of AI in Marketing
• Take Sales Forecasting to the next level
• Gain Deeper understanding of your customer
• Optimize Digital Advertising Campaigns
• Create Detailed consumer profiles
• Join real time conversations with consumers
• Product and Content Recommendations
• Visual Search
• Social Listening and Sentiment Analysis

6. Application of Data Science in Marketing
• User Profiling
• Improved Pricing Strategy
• Advanced Lead Scoring

7. Hyper Personalization and Its Use in Marketing
• Personalization V/s Hyper personalization
• How to implement hyper personalized marketing
campaigns
– Data Collection
– Simplified Beginning
– Deeper Dive
– Automating the marketing team
– Context

8. Evolution of Social Media
• Trends to watch out for
– Importance of Engagement
– Rise of Groups
– Transparency
– Influencer Marketing
– Social Selling
– Stories
– Live Videos
– Messaging
– Augmented Reality