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Digital Marketing Orientation

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© Digital Vidya Welcome! Digital Marketing Bootcamp www.digitalvidya.com
© Digital Vidya Let us Introduce! www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Fights, Discussions, Arguments www.digitalvidya.com
© Digital Vidya Less of Answers, more of Questions www.digitalvidya.com
© Digital Vidya Lot of food for your brain… www.digitalvidya.com
© Digital Vidya It’s not the End... www.digitalvidya.com
© Digital Vidya And of course… www.digitalvidya.com
© Digital Vidya Schedule (Day 1) Time Session 9:00 Discussion over Tea/Coffee 9:30 Digital Marketing Orientation 11:00 Discussion over Tea/Coffee 11:30 Search Engine Marketing & Analytics 12:30 Search Engine Optimization(SEO) 1:30 Lunch Break 2:15 Opportunities offered by Social Media 3:30 Discussion over Tea/Coffee 4:00 Demystifying Community Building on Facebook www.digitalvidya.com
© Digital Vidya Schedule (Day 2) Time Session 9:00 Discussion over Tea/Coffee 9:30 Twitter: The Jewel in the Social Media Marketing Crown 11:00 Discussion over Tea/Coffee 11:30 LinkedIn for B2B Lead Gen & Personal Branding 1:15 Lunch Break 2:00 How to create Social Media Marketing Strategy? 4:00 Discussion over Tea/Coffee 4:00 Q & A and How to measure ROI of Social Media? 5:00 Feedback, Recap & Structure for Continuous Learning www.digitalvidya.com
© Digital Vidya You can start experiencing Now! #DVCamp www.digitalvidya.com
© Digital Vidya Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp www.digitalvidya.com
© Digital Vidya You can start experiencing Now! #DVCamp www.digitalvidya.com
© Digital Vidya Digital Media Paradigm Networking and Communication platform Content Sharing Platform Website Search Engines/Online Portals www.digitalvidya.com
© Digital Vidya What is Digital Marketing? www.digitalvidya.com
© Digital Vidya What is Social Media Marketing? www.digitalvidya.com
© Digital Vidya Social Media turns communication into interactive dialogues www.digitalvidya.com
© Digital Vidya Digital Marketing in 3 Words www.digitalvidya.com
© Digital Vidya Digital Marketing Paradigm in “B2B Business” www.digitalvidya.com
© Digital Vidya Objective: Lead Generation Digital Media Impressions Visitors Leads Sales Again a Restricted View www.digitalvidya.com
© Digital Vidya B2B Business Paradigm Lead Generation www.digitalvidya.com
© Digital Vidya B2B Business Paradigm Longer Sales Cycle Multiple Touch Points Phased Approach Rationalized Decision Process www.digitalvidya.com
© Digital Vidya B2B Business Paradigm Multiple People Multiple Searches Multiple Concerns Multiple Decision Makers/Influencers www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Another view: Lead Generation Case Studies Webinars Articles/White Papers Acquisition Acquisition Leads Leads Acquisition Sales Sales Leads Retention Retention Sales Retention Free Product Tours Request for Proposal Acquisition Acquisition Leads Leads Sales Sales Retention Retention Sales www.digitalvidya.com
© Digital Vidya Objective: Branding Digital Media Another media Increase Reach Restricted View www.digitalvidya.com
© Digital Vidya Digital offers better and long lasting ROI! vs Permission Interruption Public Relations Public Relationships Talk to Journalists (Professionals) Talks to Customers (People) One-to-Many One-to-One & One-to-Many Control the Brand Manage the Brand Push the Message Engage the Community Speak as a Spokesman Speak as a Peer www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya SEO Vs SEM Vs SMM www.digitalvidya.com
© Digital Vidya B2B Case Studies www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya American Express – Open Forum Unique visitors increased by from 160K to 1 M in 1 yr. www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Business Objectives www.digitalvidya.com
© Digital Vidya Approach/Strategy www.digitalvidya.com
© Digital Vidya Success Achieved www.digitalvidya.com
© Digital Vidya Success Achieved www.digitalvidya.com
© Digital Vidya Success Achieved • • • • www.digitalvidya.com
© Digital Vidya Thank You! www.digitalvidya.com

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