A webinar where you will learn which digital marketing channels are creating an impact and working the best across industries. Uncover industry trends and get a view of what are the major challenges that marketers like you anticipate in the coming year and recommendations for a successful digital marketing 2018 ahead.

2. #Digital2018
Ace the 2018 Digital Marketing Game
© 2017-2018 www.vfirst.com

3. Annual Industry Research Report
State of Online Marketing in India
#Digital2018

4. Research Team

5. About Octane Research
#Digital2018
Octane Research has established itself as the definitive research authority in India on how marketers and consumers
are engaging through digital channels like Social Media, Email Marketing, Search, Mobile, SMS and the Web
Analyzing data from hundreds of sources and running into billions of touch points every year (in India alone), Octane
Research provides rich insights and the perfect context for India Marketers to move towards smart strategic planning,
tactical decision-making and increasing business effectiveness for their digital campaigns.
To have a look at the entire range of work undertaken by Octane Research, please visit octaneresearch.in
Associate Research Partners 2018:

6. About ValueFirst, vfirst.com
We empower 4Bn interactions per month and offer the following:
•Communication Platform as a Service : Cloud based platform/APIs for SMS, Email, Voice, Authentication & Data
•Cross Channel Communication Platform : Marketing automation platform integrating channels of SMS, Email,
Voice and Social Media
•AI Driven Conversation Platform : Build, host and manage intelligent Natural Language Processing
enabled Bots
Founded in 2003, ValueFirst is a B2B company connecting enterprises to
consumers, enabling intelligent conversations across channels
Octane was acquired by ValueFirst in April 2017 and is a subsidiary thereof.
#Digital2018

7. How are we different?
Indian MNC with a
whopping 4Bn
Interactions
per month across
platforms
1500+ enterprise customers
over a wide segment base serviced
By 300+ mavericks
Passionate presence across
India, Middle East, Bangladesh, Nepal
and Europe
Direct operator connectivity
(Zero-hop) in India, Bangladesh,
UAE, Saudi Arabia, Qatar, Bahrain,
Oman, Malaysia, UK and Thailand
Dedicated bandwidth with stringent
SLAs for critical notifications across
operators and 150 dedicated servers
in India and US
Established association with the
Government and empowering the
Digital India dream by enabling
Intelligent conversations across channels

8. The Speaker
#Digital2018
Punit Modhgil
CMO
ValueFirst Digital Media
• Leadership roles in marketing & tech
industry including Microsoft, Oracle,
Siebel Systems, Talisma, NIIT etc.
• 3 startups, 2 success
Email: punit.modhgil@valuefirst.com
Twitter: @modhgil
#Digital2018

9. Digital Vidya Special
#Digital2018
• Report download link: goo.gl/UZP2ia
• Special for Digital Vidya fans:
• Email me your full name, job title,
complete office postal mailing address
and we will ship you a print copy (worth
USD 399) anywhere in India
• Valid till 10th
Feb 2018
Email: punit.modhgil@valuefirst.com
#Digital2018

10. What are we covering in this webinar?
• Key asks from marketers
• Research overview
• Highlights
• Research insights
• Recommendations
• Questions

11. Key asks from marketers #Digital2018
• Modern day digital marketing budget overview
• Marketing channels generating high revenue impact on business
• Preferred attribution models for calculating ROI
• Content marketing strategies that help marketers achieve their
marketing goals
• The new tech areas India marketers plan to invest in the coming
financial year
• Top challenges that marketers anticipate facing in the coming year
#Digital2018

12. Top Highlights
#Digital2018
1. Customer Acquisition and Engagement
Customer acquisition remains the primary marketing goal for (70%) India Marketers in 2018. Social Media
updates (50%) and Email marketing (31%) were deemed the most engaging channels.
2. Top Marketing Activities for 2018
(69%) B2B marketers vote website based marketing as their primary e-marketing activity, while for (76%) B2C
marketers Social Media marketing remains the most preferred form of digital marketing.
3. Digital Channel delivering the Best ROI
Email Marketing (28%) was deemed the best performing digital marketing channel guaranteeing the highest
ROI for each 1 rupee invested, followed closely by Paid Search (24%).
4. Calculating ROI
Email Marketing (28%) was deemed the best performing digital marketing channel guaranteeing the highest
ROI for each 1 rupee invested, followed closely by Paid Search (24%).

13. Top Highlights
#Digital2018
5. Content Marketing
(70%) India Marketers use content marketing as an effective medium to get more visibility to the brand while
(54%) leverage it to engage newer audiences. Social Media updates (70%) and Blogs & newsletters (66%) were the
most popular form of content deployment initiatives.
6. Increase in Digital Marketing investment in 2018
Eying a massive opportunity in Social channels, (64%) of India Marketers are willing to allocate a higher budget
share to Social Media Marketing while (55%) intend to increase their spend on the Website development/
Update in the coming year.
7. Outlook for Future Technologies
Cross Channel automation platforms, Big Data analysis and Chatbots are the three most promising marketing
technologies for the India Marketer in 2018.
8. Challenges for 2018
Justifying revenue impact of high Social Media spends and proving ROI on Digital Marketing are the top
challenges for the India Marketer in the coming year.

14. Research Overview
#Digital2018
350+ CXO level India marketers across industries like:

15. Participants’ Profile
#Digital2018

16. Participants’ Profile:
#Digital2018

17. Research Insights: Digital Marketing #Digital2018
Primary Marketing Goal for 2018:

18. Research Insights: Digital Marketing #Digital2018
Top Three Primary Marketing Activities in 2017:

19. Research Insights: Email Marketing
#Digital2018
Top three Primary Marketing Activities:

20. Research Insights: Digital Marketing
#Digital2018
Industry Preference for Digital Channel:

21. Research Insights: Digital Marketing #Digital2018
Digital Marketing Budget 2017:

22. Research Insights: Digital Marketing
#Digital2018
Online Marketing Budget Increase for 2018: 46% say increase of over 11%

23. Research Insights: Trends
#Digital2018
Increase in Marketing Investment 2018:

24. Research Insights: Digital Marketing
#Digital2018
Digital Marketing Channel generating the Best ROI:

25. Research Insights: Digital Marketing
#Digital2018
Modern day Marketing Challenges (2018):

26. Research Insights: Digital Marketing
#Digital2018
Attribution models for measuring ROI:

27. Research Insights: Digital Marketing
#Digital2018
Challenges in Click Attribution:

28. Research Insights: Trends
#Digital2018
Maximising Customer Engagement in 2018:

29. Research Insights: Trends
#Digital2018
Effective Content Marketing tools:

30. Research Insights: Trends
#Digital2018
Tracking campaign success:

31. Research Insights: Digital Marketing
#Digital2018
Scaling up engagement:

32. Research Insights: Digital Marketing
#Digital2018
Why Social Media? Effect of social Media on Marketing efforts:

33. Research Insights: Digital Marketing
#Digital2018
Digital Marketing activities likely to increase in 2018:

34. Research Insights: Digital Marketing
#Digital2018
Content is King:

35. Research Insights: Digital Marketing
#Digital2018
Effective Content Marketing tools:

36. Research Insights: Digital Marketing #Digital2018
Outlook on New Technologies for 2018:

37. Research Insights: Digital Marketing
#Digital2018
How can AI & Bots help marketing:

38. Research Insights: Digital Marketing
#Digital2018
Best use of AI enabled chatbots:

39. Research Insights: Digital Marketing
#Digital2018
Crucial skills to be Effective Marketer:

40. Research Insights: Email Marketing
#Digital2018
What were your email marketing Challenges in 2017:

41. Research Insights: Email Marketing
#Digital2018
Email Marketing Effectiveness:

42. Research Insights: Email Marketing
#Digital2018
Special programs to engage customers:

43. Research Insights: Email Marketing
#Digital2018
Reducing Spam Complaints and Index Clutter:

44. Thank you for your participation . . .
© 2017-2018 www.vfirst.com
VALUEFIRST DIGITAL MEDIA PVT. LTD. B-18, Infocity 1, Sector-34, Gurugram 122001, Haryana, India
Tel: +91 124 4632000 Email: marketing@vfirst.com
Other Offices: India, U.A.E., Bangladesh, Nepal, Europe & Kingdom of Saudi Arabia
Let’s continue our
conversation…
marketing@vfirst.com
punit.modhgil@vfirst.com
#Digital2018