14. IT’S NOT ENOUGH TO HAND THEM THE TOOLS.
GIVING THEM THE OPTION TO CUSTOMIZE IS THE KEY TO WEARABLE TECH SUCCESS.
PEOPLE LOVE TO
MIX&MATCH
15. WEARABLE TECH CAN HELP PEOPLE IMPROVE
THROUGH SNAPSHOTS AND HEALTH NARRATIVES
OF ADULTS TRACK THEIR DIET,
WEIGHT, OR EXERCISE HABITS.*
OF FITNESS BAND BUYERS SAY THE
ABILITY TO SELF-MONITOR THEIR
WORKOUTS WAS A MAJOR FACTOR
IN THEIR PURCHASE.**
60%
*PEW RESEARCH |**NIELSEN
57%
17. TELL PEOPLE HOW TO USE THE
METRICS THEY’RE GETTING
SYNC WITH THEIR LIVES TELL A STORY
HAND THEM DATA ON
ALL OF THEIR DEVICES.
SHOW THEM HOW TO
USE THEIR DATA.
18. WHY NOT HATS, SHOES, SOCKS...?
EXPAND THE RANGE OF DEVICES
WISH PRODUCTS WERE MORE STYLISH
AND CAME IN FORMS OTHER THAN
WATCHES OR WRISTBANDS.*
OF WEARABLE TECH USERS
62%
*NIELSEN
19. 53%OF CONSUMERS WANT TECH
THAT LOOKS LIKE JEWELRY
MAKE THE PRODUCT
INCONSPICUOUS
*
*NIELSEN
20. PEOPLE WILL INVEST
IN DURABILITY
OF SMART WATCH OWNERS
VALUE DURABILITY
OF FITNESS BAND OWNERS
VALUE DURABILITY* *
*NIELSEN
82% 73%
21. IF YOU WANT WEARABLE TECH SUCCESS...
FROM APPEARANCE TO FUNCTION
MAKE IT FULLY
CUSTOMIZABLE
23. 49%
OF FITNESS BAND OWNERS
ARE AGE 18-34*
*NIELSEN
START BY TARGETING
MILLENNIALS
24. MILLENNIALS ARE ALREADY THE LEADERS OF THE DIGITAL
WORLD, AND THEY PUT THE MOST TRUST IN TECHNOLOGY.
25. THEY’RE ALSO MORE ATTACHED TO TECHNOLOGY THAN ANYONE ELSE
OF MILLENNIALS OWN
A SMART PHONE*
OF MILLENNIALS
OWN A LAPTOP*
76%
*NIELSEN
73%
26. 90%
CHECK THEIR PHONE
AS A PART OF THEIR
MORNING ROUTINE.
LOSE COUNT OF HOW
MANY TIMES THEY CHECK
THEIR PHONE PER DAY.
OF MILLENNIAL SMARTPHONE OWNERS...
AND 25%
27. CAPTURING THE MILLENNIAL MEANS
YOUR WEARABLE TECH SYNCS WITH
ALL DEVICES, FROM SMARTPHONES,
TO TABLETS, TO COMPUTERS.
IT HAS TO INTEGRATE SEAMLESSLY INTO THEIR LIVES.
28. 66% OF THEM HAVE AN AVERAGE OF $27,000 IN STUDENT LOANS
HOWEVER, MILLENNIALS ARE
SOME OF THE MOST FINANCIALLY
STRESSED AMONG US
29. 1#COST IS THE CONCERN
WHEN IT COMES TO WEARABLE TECHNOLOGY
30. Wearable tech needs to prove that it is truly
as crucial to modern life as the smartphone.
The best wearable technology will mix analysis,
suggestion, & motivation to provide customers with an
empowering experience that will improve their health.
THE CHALLENGE
THE SOLUTION