1. GROWING THE DONOR AUDIENCE USING THE INTERNET AND SOCIAL MEDIA TO INCREASE AUDIENCE, VISIBILITY AND DONATIONS

2. 1. giveGreater.org 2. giveGreater.org Challenge Event 3. giveGreater.org Marketing: TCF 4. giveGreater.org: Nonprofit Toolkit 5. Social Media: Marketing and the Internet 6. Appendix 7. Q & A Content

3. Identity

4. Core Messaging

5. Fact Sheet

6. giveGreater.org Challenge Event

7. Identity

10. giveGreater.org Marketing: TCF

11. Billboards

12. Web Banners

13. Print Ads

14. giveGreater.org Nonprofit Toolkit

15. Identities (and Standards) Email Blast Widget Direct Mail Press Release Nonprofit Poster Nonprofit Toolkit

16. Identities

17. Widget and instructions

18. Direct Mail - MS Word Template

19. Press Release - MS Word Template

20. Nonprofit Poster

23. How to leverage social media as a nonprofit organization

27. The Social Media Ecosystem

31. Let others communicate for you and create conversations Have other people spread the word

32. Traditional Media: it’s what a brand wants to say

33. A New Perspective: You are the Topic, Not the Center Social Media

34. The Conversation

36. How do you keep your community engaged?

38. v

43. Case Study: American Cancer Society

44. charity: water is accessible and has a strong presence in social media outlets

45. charity: water - Creating a Conversation

58. Appendix

61. Q&A

62. For Additional information about Digital Surgeons please visit our website at www.digitalsurgeons.com