What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design. Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving. Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions. Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs. Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller. Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way. The Five things that all definitions of Design Thinking have in common: 1. Isolating and reframing the problem focused on the user. 2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes. 3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport. 4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be. 5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations. Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself. Design is about form and function, not art. What are the business benefits for Design Innovation? IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr

1. transform The
one
thing
that
will
how you think
by
@petesena

2. imagine a
new product
that
can
bene3it
real
people

3. appS + ObjectS + AudienceS
Any
app/Api
Amazon
Basecamp
Evernote
Facebook
Google
Maps
LinkedIn
Pinterest
Salesforce
Snapchat
Trello
Twitter
Twillio
Waze
Yelp
Youtube
Any
Object
Animals
Automobiles
Bank
Accounts
Camera
Clothing
Collectibles
Food
Games
Homes
Laptop
Secrets
Tablet
Weather
Audience
Type
or
Behavior
Amputees
Busy
Parents
Frequent
online
shoppers
Forgetful
Millenials
Healthcare
Practitioners
Prescription
drug
users
Small
Business
Owners
Sports
Fanatics
Teachers
Third
World
Government
of3icials
Time-­‐starved
Technophiles
Underprivileged
Children

4. Time's up!

5. design
thinking Critical
Thinking
Problem
Solving

6. design
thinking
is
a
process
for
solving
complex
problems
through
observation
and
iteration
@petesena
-­‐
on
“what
is
design
thinking?”

7. design
thinking Observation
(Authentic,
Empathy)
Iteration
(Test,
Validate,
Repeat)
-­‐Design
Thinkers
Academy
is
the
glue
between
all
disciplines

8. Minds
are
like
parachutes;
they
only
function
when
open.
-­‐
Thomas
R.
Dewar

9. problem

10. empathy

11. open mind

12. curiosity

13. commitment

14. FRAMING
MAKING
VALIDATING
IMPROVING

15. question
everything

16. connect
thedots

17. disrupt
by
design

18. build Just
go
it

19. PLAY VIDEO

20. PLAY VIDEO

21. iteration
unlocks
innovation

22. collaboration Innovation
through

23. improve what
is,
to
create
something
new

24. business
benefits
Taking
enterprise
creativity
to
the
next
level

25. Welcome
to
the
Innovators'
circle

26. DONT CELEBRATE failure
LEARN FROM IT

27. If
history
were
taught
in
the
form
of
stories
-­‐
Rudyard
Kipling
it
would
never
be
forgotten

28. mad-libs
to
the
rescue!

29. culture of
collaboration
It
fosters
a

30. natural Leaves
room
for
growth

31. design thinking is our
vehicle to solving HUMAN
WANTS & NEEDS

32. never
stop
learning

34. Let’s
change
the
world
by design

35. Let’s
change
the
world
by design

36. Let’s
change
the
world
by design

37. Let’s
change
the
world by design

38. Let’s
change
the
world by design
Go
open
your
#ideaParachutes
via
@petesena

39. Let’s
change
the
world by design
Go
open
your
#ideaParachutes
via
@petesena