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transform The 
one 
thing 
that 
will 
how you think 
by 
@petesena
imagine a 
new product 
that 
can 
bene3it 
real 
people
appS + ObjectS + AudienceS 
Any 
app/Api 
Amazon 
Basecamp 
Evernote 
Facebook 
Google 
Maps 
LinkedIn 
Pinterest 
Salesfo...
Time's up!
design 
thinking Critical 
Thinking 
Problem 
Solving
design 
thinking 
is 
a 
process 
for 
solving 
complex 
problems 
through 
observation 
and 
iteration 
@petesena 
-­‐ 
o...
design 
thinking Observation 
(Authentic, 
Empathy) 
Iteration 
(Test, 
Validate, 
Repeat) 
-­‐Design 
Thinkers 
Academy 
...
Minds 
are 
like 
parachutes; 
they 
only 
function 
when 
open. 
-­‐ 
Thomas 
R. 
Dewar
problem
empathy
open mind
curiosity
commitment
FRAMING 
MAKING 
VALIDATING 
IMPROVING
question 
everything
connect 
thedots
disrupt 
by 
design
build Just 
go 
it
PLAY VIDEO
PLAY VIDEO
iteration 
unlocks 
innovation
collaboration Innovation 
through
improve what 
is, 
to 
create 
something 
new
business 
benefits 
Taking 
enterprise 
creativity 
to 
the 
next 
level
Welcome 
to 
the 
Innovators' 
circle
DONT CELEBRATE failure 
LEARN FROM IT
If 
history 
were 
taught 
in 
the 
form 
of 
stories 
-­‐ 
Rudyard 
Kipling 
it 
would 
never 
be 
forgotten
mad-libs 
to 
the 
rescue!
culture of 
collaboration 
It 
fosters 
a
natural Leaves 
room 
for 
growth
design thinking is our 
vehicle to solving HUMAN 
WANTS & NEEDS
never 
stop 
learning
Let’s 
change 
the 
world 
by design
Let’s 
change 
the 
world 
by design
Let’s 
change 
the 
world 
by design
Let’s 
change 
the 
world by design
Let’s 
change 
the 
world by design 
Go 
open 
your 
#ideaParachutes 
via 
@petesena
Let’s 
change 
the 
world by design 
Go 
open 
your 
#ideaParachutes 
via 
@petesena
Design Thinking: The one thing that will transform the way you think
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Design Thinking: The one thing that will transform the way you think

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What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.

Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.

Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.

Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.

Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.

Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.

The Five things that all definitions of Design Thinking have in common:

1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.

Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.

Design is about form and function, not art.

What are the business benefits for Design Innovation?

IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr

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Design Thinking: The one thing that will transform the way you think

  1. transform The one thing that will how you think by @petesena
  2. imagine a new product that can bene3it real people
  3. appS + ObjectS + AudienceS Any app/Api Amazon Basecamp Evernote Facebook Google Maps LinkedIn Pinterest Salesforce Snapchat Trello Twitter Twillio Waze Yelp Youtube Any Object Animals Automobiles Bank Accounts Camera Clothing Collectibles Food Games Homes Laptop Secrets Tablet Weather Audience Type or Behavior Amputees Busy Parents Frequent online shoppers Forgetful Millenials Healthcare Practitioners Prescription drug users Small Business Owners Sports Fanatics Teachers Third World Government of3icials Time-­‐starved Technophiles Underprivileged Children
  4. Time's up!
  5. design thinking Critical Thinking Problem Solving
  6. design thinking is a process for solving complex problems through observation and iteration @petesena -­‐ on “what is design thinking?”
  7. design thinking Observation (Authentic, Empathy) Iteration (Test, Validate, Repeat) -­‐Design Thinkers Academy is the glue between all disciplines
  8. Minds are like parachutes; they only function when open. -­‐ Thomas R. Dewar
  9. problem
  10. empathy
  11. open mind
  12. curiosity
  13. commitment
  14. FRAMING MAKING VALIDATING IMPROVING
  15. question everything
  16. connect thedots
  17. disrupt by design
  18. build Just go it
  19. PLAY VIDEO
  20. PLAY VIDEO
  21. iteration unlocks innovation
  22. collaboration Innovation through
  23. improve what is, to create something new
  24. business benefits Taking enterprise creativity to the next level
  25. Welcome to the Innovators' circle
  26. DONT CELEBRATE failure LEARN FROM IT
  27. If history were taught in the form of stories -­‐ Rudyard Kipling it would never be forgotten
  28. mad-libs to the rescue!
  29. culture of collaboration It fosters a
  30. natural Leaves room for growth
  31. design thinking is our vehicle to solving HUMAN WANTS & NEEDS
  32. never stop learning
  33. Let’s change the world by design
  34. Let’s change the world by design
  35. Let’s change the world by design
  36. Let’s change the world by design
  37. Let’s change the world by design Go open your #ideaParachutes via @petesena
  38. Let’s change the world by design Go open your #ideaParachutes via @petesena

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