These are 8 strategies of growth hacking. You can opt for a better plan for your startup or business and improve your business. This growth hacking strategy may not be so helpful, until and unless you have a high potential for your work. It’s always your strength and confident which make it’s happening. Link: http://www.digitalseoguide.com/enterprise-and-startup/growth-hacking-definition-and-strategies/

1. GROWTH HACKING DEFINITION
AND STRATEGIES

2. Growth Hacking Definition and Strategies:
A person who does a business always wants to improve their sales and to
take his/her company to the other level.
But what do they do to take their business to next level? It is common that a
business person looks formarketing or promoting techniques to do his
business ahead. So, most of them spend an enormous amount of marketing.
Have your heard about this?
If you are a marketer, you might have heard about growth hacking.
But do know actually what is growth hacking? And what do the growth
hacker does?
Even if you are a new in marketing, then also you must be knowing it.

3. Growth Hacking Definition and Strategies:
What is growth hacking?
Growth hacking is a process of experimenting continuously across the
marketing channels to improve the growth of the particular product or the
company.
Now coming to “Growth hackers“.
They are the individual persons who are like hackers where they work
continuously to bring the result. Growth Hackers manages the product
efficiently, and they try to drive lots of sales in any manner that is possible.
Growth hacking is a low cost of marketing where the hackers try to increase
the sales using social media, viral marketing, and target advertisements.

4. Growth Hacking Definition and Strategies:
Short story of growth hacking:
Growth hacking is the word coined by “Sean Ellis in 2010”. Sean is an
incredible marketer where he improved and increased the growth of lots of
companies when he was tried to be replaced for him in his business.
He conducted interviews to lots of marketers. He believes that he doesn’t
need a marketer with a degree. He needs a person who can grow the
company’s growth in different and unique ways.
As the startup companies always need growth at the start, so he took some
marketers who have unique skills, but he used them in a different way.
He started a company Growth hackers where they genuinely increase the
company’s growth with low-cost initiates.
Before that, he published a blog post “
Find a growth hacker for your startup company”. So, from that, the growth
hacker word is raised and later is used by many.

5. 8 Growth hacking strategies that help
startups, business and websites:
1. Offer a valuable thing for free:
People always tend to have nature, where they easily get attracted towards the free
offering. That’s why giving an offer to new users is best and quick process to get more
customers as well as fans for your company.
For example: Take a business like Paytm, where they give an offering for every new
customer with the promo code or a free offer.
When Paytm started bus tickets sales, it provided a promo code to the entire new
client. Whoever purchases the bus tickets from the Paytm with the offer gets cash
back of 200rs on your first bus booking. This has been recently ended as it received a
high reach of customers.
Now people who got used to the offering will buy a ticket from Paytm itself as they got
used to it. So as a result, it has acquired a huge customer base by these strategies.
The same result applies to blogs and websites as well. Whenever we offer a free eBook
or a plugin we can see a huge subscriber and customer to your blog or website, where
they want to resource for free.So here you will be benefited by the subscriber and the
potential client.

6. Growth Hacking Definition and Strategies:
2. Setting up referral programs:
There are a lot of companies and startups who had made use of this strategy.
When a company is relatively new, they try to use some techniques to increase their
customers and base. So for them, growth hacking “This referral programs“ is one of
the better strategies which works for all business.
For example: Do you know about the Paytm wallet, I hope each and every online
user know about this. Now once just see this example to know how Paytm boosts its
Paytm wallet through referral programs.
Paytm is using this strategy from its start to till now; it has taken a referral program,
where the customer will get a cashback for every purchase through the Paytm wallet.
Recently Paytm has a referral program with a movie tickets based company “Just
tickets”. Paytm offers a 15 percent discount off on movie tickets if we book from
Paytm wallet. And they have a limit of two purchases for the month. Hence due to
this offer it has increased its Paytm wallet customers. Like this, they have many
kinds of referral programs.

7. Growth Hacking Definition and Strategies:
3. Make an Exclusive offering:
This is the most efficient and widely used strategy nowadays. This method is more
targeted to the specific audience and is also the exciting step in increasing the
company’s growth by its sales. Most of the people always love to be the part of
exclusive deals and offers.
And in economic countries like India, this strategy is a master class. As of now,
many companies made use of this and increased their business sales to an
enormous extent.
Let’s take Myntra as an example: I think you have heard Myntra the online
shopping portal. When Myntra has started it has a deal for every customer who has
signed up for it and also offered an email, and text invitation during exclusive or
offer sales. Like this, it becomes an exclusive deal for you as well. And the portal will
be reaching you “As you are our valuable customer.”
So Now its sounds pleasant to hear, and most of them liked that exclusive sale, and
they utilised it. From then they got used to the Myntra, where Myntra has increased
its online kingdom to a large extent.

8. Growth Hacking Definition and Strategies:
4. Platform Hacking:
It is a unique technique which is utilised by some famous companies as well. Platform hacking
is nothing but the capitalising the success of other business to improve your business growth.
This process works for some products and on the other side, it won’t work for few products. But
this is an advanced strategy where you can earn a huge number of audiences, from another
platform.
For example: Let’s take YouTube, at the beginning of YouTube, it used many tactics to grow,
and one of the tactics in that growth is “Platform hacking”.
YouTube has used Myspace to improve the YouTube platform, previously at 2005, Myspace
used to be the top social media platform with above 25 million unique users, but Myspace has
trouble in sharing videos for both users and Advertiser. So Myspace was searching a solution for
it.
Then YouTube stood up and solve the problem by giving embed video service for free and
without paying a penny. And YouTube bears the hosting and other activities and slowly
increased their brand recognition.
And for now, you know what the position of YouTube is. YouTube now has over a billion users.
Each and every one of them watches hundreds of millions of hours on YouTube. And it’s the
most successful startup until now.

9. Growth Hacking Definition and Strategies:
5. Build a Targeted Email List:
Email is the highest converting marketing channel even in this period as well.
All types of business and websites believe in email strategies.
Even if you have the less number of people, also you can convert them into
sales. And as you make your email list bigger, the easier it becomes for you to
get more sales and potential customers.

10. Growth Hacking Definition and Strategies:
6. Target your audience by attracting and impressing:
We know that if a person is impressed with a thing, then he is
very obvious to share his insights and his experience to other.
By this one can get other potencies clients by his words.
So, personalising your users experience with your audience can
help in attracting the new audience in a better attractive and
user-friendly approach. By this company can receive a lot more
sales.
For example 35% of Amazon sales come from
recommendations from others.

11. Growth Hacking Definition and Strategies:
7. Conduct contests:
This is an attractive strategy where some of the companies and websites
continually use. Here companies use this to improve their sales and websites
can use it to improve subscribers.
There are lots of examples of these types of deals.
Example: Amazon and all e-commerce conduct a contest where the winner
can win prices like a phone or something else. They conduct these type of
contests to attract new customer and also to make old customers engage with
their offers and products. Overall they will increase their sales.
They not only conduct one type of contest, but they will try even more to
enhance their growth so this is a surprise growth hacking technique.

12. Growth Hacking Definition and Strategies:
8. Reverse engineering Hack to grow a startup:
This a strategy which is different from others, Here we will be the reverse of
your competitor. Here it is about how your competitor is doing his business,
his ad campaign and all the insights of his website.
To beat or learn new tactics from your competitor, you should have to observe
him carefully. And we must know his pitfalls and audience response also.
So when you map your marketing strategy, just reverse engineer the strategy
which had worked for your competitor and also, remove the pitfall and
improve your plan by making that your plus point.
Here to get all these kind of information and to improve your product sales.
You need to focus on online tools like a similar web; Google advanced search
operators, etc.

13. Thank You…..
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