The year 2018 is fast approaching and there is need to pay attention to what lies ahead in store for SEO during the forthcoming period. A series of search trends in the nascent stages have been perceived in the last year and the former days of the current year; in 2018.

1. SEO trend: we should focus in 2018
The year 2018 is fast approaching and there is need to pay attention to what lies ahead in store for
SEO during the forthcoming period. A series of search trends in the nascent stages have been
perceived in the last year and the former days of the current year; in 2018.

2. Voice Searches & Digital Services
Voice searches have helped in transforming the ways of our communication and information
processing. Through digital assistants, the manner of search queries being performed has
undergone a transformation. Google says that the percentage of search queries is 20% from voice
sources.

3. Link Building
In the future, there will also be more focus on building quality links. Companies will seek
backlinks not only from popular sites but also from websites that have relevance to their industry.
SEO strategies will be aimed at long-term relationship building through developing useful
contacts and links. There will be need for a diversified link building strategy and not single links
for achieving the desired results.

4. Enhanced User Experience
Websites will direct their efforts to improve the user experience for keeping the browsers
engaged. Rather than concentrating on increasing traffic, they will be stressing more upon
building customer loyalty. Companies will emphasize on increasing the site’s speed and
improving their navigational tools for improving the user experience.

5. Featured Snippets
During the upcoming year, it will also be seen that organizations will be customizing their sites
for meeting Google’s criteria for featured snippets to gain higher ranks in the SERPs. Moreover,
companies will also be emphasizing on optimizing their featured snippets for voice searches to
appear on top of the results pages and keeping themselves abreast with the newest SEO trends.

6. Mobile Optimization
Considering the fact that 57% of traffic comes from mobile-based sources, there is growing need
for companies to optimize their sites for mobiles. Local SEO will also have more takers.
Companies will also consider the use of Accelerated Mobile Pages for encouraging greater user
engagement.

7. Machine Learning and Artificial Intelligence
Several innovations in the field of machine learning and artificial intelligence will be introduced
by Google in 2018. These mechanisms are anyways changing the rankings of the search results.
Henceforth, they will be focusing on personalizing the experience for the users.

8. Website: http://www.digitalmarketing.limited/
https://www.instagram.com/digitalmarketinglimited/
https://twitter.com/DM_News_LTD
https://www.facebook.com/DigitalMarketingNews.Ltd/
https://pinterest.com/digitalmarketinglimited/
https://www.youtube.com/channel/UCirqgpzEHMImt9WjtUdMo3w
https://www.linkedin.com/company/13582955/