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Southeast Asian Map of E-commerce Q2 2020

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Southeast Asian Map of E-commerce Q2 2020

  1. 1. Southeast Asian Map of E-commerce, Q2 2020 Impacts Of COVID-19 on Online Shopping Behaviours
  2. 2. 2 When presenting or sharing this report, please refer to the appropriate links. This Report Covers 6 Countries in Southeast Asia https://iprice.ph/insights/mapofecommerce/en/ http://iprice.co.id/insights/mapofecommerce/en/ https://iprice.my/insights/mapofecommerce/en/ https://iprice.sg/insights/mapofecommerce/ https://ipricethailand.com/insights/mapofecommerce/en/ https://iprice.vn/insights/mapofecommerce/en/ SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  3. 3. Analysing Shopping Apps Usage in Southeast Asia, Q2 2020
  4. 4. Shopping Apps sessions in Southeast Asia increased by 39% in Q2 2020 2020 Q1 2020 Q2 Q1 VS Q2 GROWTH 4 0 10 20 30 Indonesia Thailand Vietnam Philippines Malaysia Singapore ALL COUNTRIES Q1 VS Q2 2020 46.8 BILLION 65.1 BILLION 39% 34% 50% 43% 53% 28% 25% TOTAL 28.5 BILLION SESSIONS 12.9 BILLION 12.7 BILLION 4.9 BILLION 4.6 BILLION 1.5 BILLION This data are for Shopping Apps on Android phone SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  5. 5. Total Downloads in Shopping Category Apps, Combined iPhone and Android Phone (Millions) 5 2020 Q1 2020 Q2 Q1 VS Q2 GROWTH 50 10 15 20 25 454030 35 Indonesia Thailand Vietnam Philippines Malaysia Singapore ALL COUNTRIES Q1 VS Q2 2020 4% TOTAL 40.7 MILLION 18.8 MILLION 14.1 MILLION 12.4 MILLION 10.6 MILLION 3.3 MILLION 95.7 MILLION 99.9 MILLION 2% 26% 23% 24% 25% 32% SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  6. 6. Analysing Shopping Website Traffic in Southeast Asia, Q2 2020
  7. 7. 7 Multinational Companies Gaining More Web Traffic While Local Companies Losing Out Indonesia Malaysia Thailand Philippines Vietnam Singapore Multinational stores Single-country stores Q3 2019 Q4 2019 Q1 2020 Q2 2020 39% 61% 43% 57% 57% 45%43% 55% Q3 2019 Q4 2019 Q1 2020 Q2 2020 28% 72% 31% 69% 31% 69% 35% 65% Q3 2019 Q4 2019 Q1 2020 Q2 2020 28% 72% 31% 69% 31% 69% 35% 65% Q3 2019 Q4 2019 Q1 2020 Q2 2020 78% 22% 75% 25% 78% 22% 79% 21% Q3 2019 Q4 2019 Q1 2020 Q2 2020 89% 11% 90% 88% 12% 88% 12%10% Q3 2019 Q4 2019 Q1 2020 Q2 2020 6% 94% 11% 89% 14% 86% 13% 87% Q3 2019 Q4 2019 Q1 2020 Q2 2020 96% 4% 97% 3% 5% 97% 3% 95% SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  8. 8. 8 Electronics Fashion GeneralBeauty Thailand Vietnam Philippines Malaysia Singapore Fashion Retail Websites Are Falling Out of Favour, While General Marketplaces Are Thriving Web Traffic Growth Rate of E-commerce Product Categories, H1 / 2020 vs. H2 / 2019 Indonesia 21% -10% -25% -13% -26% 59% -30% -15% -0.1% 3% -62% -38% -5% 6% -10% -8% -35% -17% -15% 32% -18% 84% 18% 3% SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  9. 9. % % FREE FREE % % 9 Free Shipping and Discounts for Essentials: 2020 Promotion Strategy for Southeast Asian E-commerce Types of Promotions Offered by Notable E-commerce Websites During Social Distancing Period Based on information publicly shared by each merchant on their social media pages. All merchants are arranged in an alphabetical order. Free Shipping Offers Discounts for Grocery Discounts for Health Supplements %% % FREE % % % FREE FREE FREE FREE FREE FREE % % Indonesia Thailand Vietnam Malaysia Philippines Singapore % FREE % % % % % FREE FREE FREE % % % FREE FREE % FREE % % % % % % FREE FREE FREE FREE SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  10. 10. Insights on E-commerce Spending of Consumers in Southeast Asia, Q2 2020
  11. 11. 24% Data featured were aggregated and averaged by iPrice Average Basket Size Growth, H1 / 2020 Vs. H1 / 2019 Vietnam Indonesia Thailand Singapore Philippines 6% 5% 5% All 6 Countries 11 Malaysia24% 51% 38% 31% 57% 17% SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  12. 12. Health/Beauty 12 The Sports Outdoor category in H1 2020 obtained the biggest growth in average order value as compared to H1 2019 Per result of social distancing in SE Asian countries, total order volumes also increased 90% YoY regionally. Sports/Outdoor Fashion Home/Living Automotive Kids/Toys GRAND TOTAL Electronics Growth comparison H1 2019 VS H1 2020 Average Order Value in H1 / 2020 (USD) $38 $28 $26 $22 $22 $21 $16 $28.5 18% 34% 26% 17% 19% 11% 25% 23% % $ SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  13. 13. Methodology Research Methodology for Mobile E-Commerce Apps Research Methodology for the Most Visited E-Commerce Websites The number of sessions in a quarter based on quarterly sessions on Android Shopping Apps. All data on the total visits on desktop & mobile web in this study were taken from global traffic figures from the respective websites as of June 2020 from SimilarWeb. The following industries were not included in this list: e-ticketing, financial services, rental services, insurance, delivery service, food & beverage, meta-search, couponing, cashback websites & ecommerce who solely provides classified ads/P2P services. SimilarWeb introduced a major algorithm update on September 2019 which affected the total visits recorded by all websites for 2019. 13 http://www.similarweb.com/corp/guide-to-similarwebs-algorithm-update-2019-guide/ SOUTHEAST ASIAN MAP OF E-COMMERCE, Q2 2020
  14. 14. THANK YOU FOR READING All inquiries please contact insights@ipricegroup.com or press@ipricegroup.com A report by iPrice Group in partnership with SimilarWeb and App Annie.

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