1. Salisbury and Modbury
Business social media
Where and what to post in 2013

2. Key Learnings
• NBN in my area
• Why social media still
matters
• The stats
• 2013 projections:
where are businesses
going
• Local examples
• Strategy

3. National Broadband Network (NBN)
• Higher speed Internet
Social media
access
• Always on connectivity
Cloud services HD Video
• No competition for
National bandwidth
Broadband
e-Commerce
Network Entertainment • FTTP
• Rollout map
VOIP Multi-user

4. Social media stats in Australia
• September 2012
• Facebook: 11.5 million users
• YouTube: 11 million users
• LinkedIn: 2.2 million users
• Twitter: 2.1 million users
• http://www.socialmedianews.com.au

5. The mobile factor
Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-
apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-
on-smartphones/

6. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-
apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-
on-smartphones/nielsen-time-online/

7. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-
2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-
access-sites-on-smartphones/

8. The current big two
Facebook Twitter

9. Facebook
Status
updates
Apps Likes
Facebook
Ads Comments
Insights Shares

10. Twitter
Status
updates
Tweetchats Mentions
Twitter
Hashtags Replies
Favourites Retweets

11. …and in 2013
Status
updates
Groups Comments
LinkedIn
Profile Messages
Sending to
Favourites
Twitter

12. … and in 2013
Photo
uploads
Hashtags Comments
Instagram
Profile Followers
Sending to
Likes
other sites

13. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-
apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-
on-smartphones/

14. The impact of social media
• Highly connected people
• Highly connected communities
• New media
• Strength in numbers
• Change in agency/power

15. 5 ways to think social
Be Be Be Be Have
sexy welcoming generous interesting fun
e.g. Auto e.g. Wordpress e.g. Encyclopedia of e.g. Character
Transformers e.g. TEDx Adelaide
Adelaide Magic jumps

16. Social media for not-for-profits
• Find your brand
champions
• Create space for
conversations
Build • Talk to your clients
Community • Reward your advocates

17. Social media for not-for-profits
• Digital storytelling
• New ways to engage
• Create ‘sharable’
content
Raise • Be transparent
awareness • Show the impact

18. Social media for not-for-profits
• Collaboration
• Co-creation of solutions
Rally with other people
• Online advocacy
people
around
your brand

19. Social media for not-for-profits
• “The biggest
misconception about
Listen to Twitter is that you have
to tweet to use Twitter”
what • Find resources for
people yourself
• See what feedback
are saying people are giving

20. Social media for not-for-profits
• Over 600,000 registered
NFP’s in Australia
• How do we work
Connect together?
• Reduce overlap
with other
• Build on our strengths
businesses

21. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself

22. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself

23. Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely

24. Building a strategy
• What do you want to
achieve specifically?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media…”
R Relevant
T Timely

25. Building a strategy
• How will you measure
your goals?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media by 10%”
R Relevant
T Timely • Measured through
Google Analytics

26. Building a strategy
• Is your goal achievable?
• Do you have the
S Specific
necessary resources?
M Measurable • Do you have the
A Attainable necessary skills?
R Relevant
“Do I know how Google
T Timely Analytics work? Do I
know social media?”

27. Building a strategy
• Is this meaningful for
your organisation?
S Specific
M Measurable “Do I want more visitors
A Attainable to my website?”
R Relevant
T Timely

28. Building a strategy
• Is the goal time-bound?
• Is there a due date?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media by 10% by
R Relevant the end of June”
T Timely

29. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself

30. What should I share?
Your
Community original
content
Other
Interactions people's
content

31. What should I share?
• Content you create
• Blogs
• News
Your
Community
original • Videos
content
• Photos
Other
Interactions people's
content

32. What should I share?
• Content other people
create related to your
cause
Your • Articles
Community original
content • Events
• Government policy
Other
Interactions
people's
content

33. What should I share?
• Facebook
• Posting as your
organisation on other
Your NFP’s Timeline
Community original
content • Replying to
comments/posts
Other
people's • Twitter
Interactions
content • ReTweets
• Talk to others (mentions)
• Reply to mentions

34. What should I share?
• Ask questions
• Involve your community
in your content
Community Your
original • Facebook
content
• Off-topic posts/memes
Other • Twitter
Interactions people's
content • Get involved in
community hashtags
(e.g. #FF, #charityweds)

35. Credits
Some slides and concepts recreated and reused from a PowerPoint presentation
developed by Ben Teoh for our training partner Connecting Up.
For more information, Connecting Up:
Visit their website www.connectingup.org
Images and statistics also from Techcrunch and Nielsen
http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-
2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-
media-users-access-sites-on-smartphones/
For more information about the Digital Enterprise Program visit
http://digitalenterpriseadelaide.com
Connect with Rhys Moult on LinkedIn au.linkedin.com/in/rhysmoult