The document provides tips for keeping existing business-to-business (B2B) clients and acquiring new ones. It recommends focusing research on understanding the target audience, drawing a psychological portrait of their needs, inputting client information into a CRM system, planning marketing activities based on the audience portrait, making clients satisfied through meetings, useful information, hosted events and entertainment, and letting clients share their impressions. The overall goal is to focus on understanding and satisfying the audience to enjoy success.

1. HOW TO KEEP
B2B CLIENTS
AND HOW TO
CATCH MORE
digitalboutique.ru
1

2. FOCUS
ON YOUR
AUDIENCE:
who they are?
digitalboutique.ru
2

3. MAKE
RESEARCH:
UNDERSTAND
THEIR NEEDS
digitalboutique.ru
3

4. DRAW A
PSYCHOLOGICAL
PORTRAIT OF
YOUR AUDIENCE
digitalboutique.ru
4

5. INFORMATIO
N
ABOUT
CLIENTS
TO YOUR
CRM SYSTEM
digitalboutique.ru
5

6. PLAN MARKETING
ACTIVITIES BASED
ON:
THE PORTRAIT OF
YOUR TARGET
AUDIENCE
digitalboutique.ru
6

7. MAKE THEM
SATISFIED by:
•
•
•
•
digitalboutique.ru
CLUB MEETINGS
USEFUL INFO
HOSTING EVENTS
ENTERTAINMENT
7

8. LET THEM SHARE
THEIR
IMPRESSIONS:
digitalboutique.ru
8

9. ENJOY YOUR
SUCCESS!!!
digitalboutique.ru
9