HubSpot updates from Inbound 2016

1. WELCOME TO THE
#MANCHESTERHUG
Agenda:
● 17.30 - Registration, Networking and Introduction
(inc INBOUND 16 announcements)
● 18.00 to 18.30 - Digital Media Stream - Creating a
Content Strategy for Lead Generation
● 18.30 to 19.00 - ResponseTap - The importance
of call tracking in an inbound strategy
● 19.00 to 19.30 - Digital 22 - An open discussion on
blogging
● 19.30 - You are welcome to join us for a few drinks
over the road!

2. INBOUND 2016

3. New Releases
Tools to start controlling
your marketing with
HubSpot
Features previously found
in LeadIn, now integrated
Growth Stack / HubSpot Free Workflows updated
Improved visualisations
Zoom-out to see entire flow. Great
for explaining flow behaviour to
colleagues
Composer
Clutter-free editor
In-App team chat for
sharing ideas
AMP optimiser early 2017
Collect & Collaborate
‘Snip’ quotes and links from
around the web.
Save and share with your
team.
“@” mentions to include
team in your work
http://offers.hubspot.com/new

4. New Releases
New Dashboard
Projects Facebook Ads
Beta
Strategy Tool
http://offers.hubspot.com/new
Pre-built templates by HubSpot
Assign tasks
Create campaign templates
Integrates with Calendar
Integration release Q1 2017
Q1 2017
Bounce rate tracking
New vs Returning
Features traditionally found in
external apps
Topic first approach
Content strategy team view
Analyse topic clusters by
various metrics
Track cluster performance to
focus your future campaigns

5. Key Takeaways
Paid Social Ads
“You have to run Facebook Ads
and you have to do it now, they
cost $5-6 cpm and they will be
$30 36 months from now…
because everyone will figure out
how much attention is on it. The
supply and demand curve will
change” - Gary Vaynerchuk -
Entrepreneur
For more info watch:
INBOUND 2016: Gary
Vaynerchuk Keynote
https://www.youtube.com/watch
?v=DPbOjZsC_hc
Dominance of Social
“People live inside social media
sites” - Brian Halligan - HubSpot
Found and CEO
“We are living through the
biggest shift in communication
since the printing press” - Gary
Vaynerchuk - Entrepreneur
For more info watch:
INBOUND 2016: Brian Halligan
& Dharmesh Shah Keynote
https://www.youtube.com/watch
?v=dnfwckhZiLc
Go Beyond Written Content
“Spot looking for that blogger,
start looking for that
videographer”. 50% of your
content next year should be
video. Your prospects want to
live inside of video” - Brian
Halligan - HubSpot Found and
CEO
"No bullshit, no crap, hit record!"
- Jenny Butler - HubSpot