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EFFECTIVENESS OF DIGITAL
SIGNAGE
CPM is one of the key decision criteria in planning media campaigns and
distributing advertising budgets. CPM (Cost per Mille or Cost per Thousand)
is in reference to the cost involved in reaching an estimated 1,000 persons
within the target group. The table below shows the average CPM in 54
countries of the world for movie theaters, TV, radio, Internet, magazines &
newspapers, and outdoor advertising.
Media TPK US Dollar Media TPK US Dollar
Movie theaters 59.43 Internet 16.38
Magazines 11.14 Newspapers 9.23
TV 7.06 Radio 6.32
Outdoor advertising 5.37
http://www.netnetnet.tv/index_investors.cfm/ct:content_blank/cl:1/cid:229/cid2:a255b 02-Mar-08