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Seo basicsfrom-digital marketing paathshala

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Seo basicsfrom-digital marketing paathshala

  1. 1. SEO Basics
  2. 2. What and why of SEO
  3. 3. We won’t teach you everything about SEO, just what you need…
  4. 4. What is SEO? Your Website Here
  5. 5. SEO is visibility for your website through disciplined business practices SEO isn’t magic or voodoo…
  6. 6. Customers are searching, Why SEO? SEO directs them…
  7. 7. • Time is the only cost • Active buyers • Conversion tracking • Nimble • Targeted • Pull advertising • On 24/7 • Indefinite shelf life SEO Benefits
  8. 8. 3 Keys of SEO Technical Links Content
  9. 9. Technical Links Content
  10. 10. Can see …your website?
  11. 11. Technical Links Content
  12. 12. If you publish, they will come
  13. 13. Technical Links Content
  14. 14. Links connect one website to another
  15. 15. How Search Engines read Most keyword-rich content Least important content
  16. 16. You see… Search Engines read keywords sees…
  17. 17. What is a Keyword?
  18. 18. What is your PageRank? to • How Google grades your web pages • “Page” – not website • “Rank” – not score • Higher Rank beats quantity
  19. 19. What is SEM? Paying to be here
  20. 20. Where do people click? SEM 20% SEM 10% SEO 70%
  21. 21. How do I get there? Create Content Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Content for links • Wide spread • Generic • Outsource • Quantity for links • Syndicate • Keywords
  22. 22. Where do I publish? Use Social Media
  23. 23. Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic
  24. 24. Keyword-rich anchor text Incorrect: • Would you like to buy a boat? Click Here Correct: • Would you like to buy a boat?
  25. 25. User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?
  26. 26. Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data
  27. 27. Now you know SEO basics
  28. 28. Learn SEO practices…
  29. 29. Master Google Adwords, Search Engine Optimization and Digital Marketing, Get trained by renowned Digital Marketing Expert – Nick Bathla Register Now

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