The document discusses the rise of digital technology in veterinary medicine. It outlines 3 key trends: 1) social media is widely used by pet owners to discuss their pets and share opinions on veterinary practices, 2) mobile devices and apps are increasingly used by pet owners to manage their pets' health, and 3) quantified self-tracking of health metrics is growing popular. The document argues that digital technologies will significantly impact the relationship between vets and patients, who are increasingly informed through online research and want more involvement in medical decisions. Vets must adapt to these new digital realities to remain relevant to modern, tech-savvy pet owners and patients.

1. The rise of the
Digital Veterinarian
What’s digital technology doing for us?
SEVC 2014, Barcelona

2. Link

3. René van den Bos
Multimedia
Veterinarian
Marketing
Actor
Colombia
Storyteller
DVM
Pharma
Digital Media
Marcela
Intervet (MSD)
1965
Filmmaker
Mobile
Enterprise 2.0
Apple lover
Houseboat
David
Felipe
Golf
Apps
Global Product Manager
International
Technical Manager
LinkedIn Twitter

4. Link
Within DigiRedo we try to help vet practices and other companies to improve their communication with
their customers and their colleagues using digital technologies.

5. WELCOME IN THE
21ST CENTURY
Still, many organizations live in the 20th centuries, while their customers have moved on...

6. Pet owner Practice People
In my three presentations at SEVC 2014 we will take a look on the impact of the changes that
the digital revolution will have on our customers, our practice and on the people in our clinic.

7. The rise of the
Digital Veterinarian
What’s digital technology doing for us?
SEVC 2014, Barcelona

8. Digital = the new normal
3 trends
The impact on our work
1
2
3

9. Link
A video about the vision of the future by Ray Kurzweil
Follow the link to the fascinating documentary ‘Transcendent man’

10. If you think the last 40 years of the digital
revolution were astonishing, think again... “...the next 40 years will blow you off your socks!
”
Justin Rattner
(CEO Intel)

11. The power and speed of computers doubles
”
every two years “
Moore’s Law
(Gordon Moore, founder Intel)

12. Today’s
is 1,000,000 x cheaper
1,000x faster
and
than the
that put a
..and this proofs it.

13. THE NEW NORMAL
today
Link
1970 digital is innovative digital is the norm 2050
Digital is becoming the new normal.
Follow the link to the book ‘The New Normal’ of Peter Hinssen

14. There are now two generations: the generation that have grown up with digital technologies
(the little boy) and the generation that have to do their upmost to keep up (the old man).
Who is leading?

15. ATOMS vs BITS
Businesses become more and more dependable on bits than on atoms...
(see also The New Normal: http://www.peterhinssen.com/books/the_new_normal)

16. ...see what happened to the music industrySee also: http://capgemini.ft.com/
consumerisation-of-it/a-digital-revolution-transforming-the-music-industry_a-29-69.html

17. Another example - the travel industry
How do we book a hotel today? And based on what do we make our decision?
Right, on the opinion of other hotel visitors (whom we’ve never met)

18. People are very open-minded about new things
- as long as they are the same as the old ones. “
Charles Kettering
“ Link
...change is difficult...but if we are not opening ourselves for change...

19. ...we may end up with these guys

20. So, please take a look at all these changes with an open mind

21. Digital = the new normal
3 trends
The impact on our work
1
2
3
Three trends that will also influence our way of working

22. 3
trends

23. social
media
one

24. mobile
two

25. three
quantified
self

26. social
media
one

27. Link
Almost everybody uses social media...

28. ...and almost 50% of us has one or more pets...

29. 40%
European
households
has
pet
26%
dogs,
25%
cat
Source: European Environment Agency

30. 1.3
billion
accounts
10%
are
pets

31. Link
Boo is the dog of a Facebook executive.
More info: http://en.wikipedia.org/wiki/Boo_(dog)

32. Link
And Boo is a real dog! if you don’t believe it check the link

33. Link
And this is Twitter’s most popular cat

34. @AnjaWeerrr good food isn’t cheap, but important for their
kidneys. And the vet is bloody expensive.
@tazzieQ Really, I feel depressed too. Got the bill from the vet. Pffffff,
that didn’t cheer me up either
Damn, I’m now waiting for more than an hour at the vet!
#gotbetterthingstodo
That fuckin’ vet closes in a minute, so we can’t go there but tomorrow.
Fuckin’ assholes
I just brushed my cat’s teeth. With a swab! I’m not sure, but it feels like
my vet is pulling my leg here...
Look at what people think of the vet on Twitter

35. And then you receive a postcard from the vet. This really makes me happy!! #grateful
lockerz.com/s/247606302
Ve t sent me: My condolences with the loss of Xena. So sweet!!
But this they also share

36. 7%
78%
15%
positive neutral negative
And we do very well compared to a lot of other businesses...the sentiment is twice as more
positive than negative

37. Boehringer-Ingelheim killed my cat
Link
Bit do also realize that people can show their anger and frustration online.
You’d better be aware of this!

38. mobile
two
Ask who has smartphone, who uses apps, feeling when you’ve forgotten you phone

39. Link
What used to be science fiction is now reality

40. The mobile era

41. 968 million
smartphones sold in 2013

42. >150 billion
downloads in App Store and
Google Play
2,6 mln apps

43. 30
25
20
15
10
5
0
Apps used per month
18:18
23:02
30.15
23.3 26.5 26.8
Q4 2011 Q4 2012 Q4 2013
Source: Nielsen
Time used per person per month (hrs)
The time spent on using apps is increasing by the year...

44. 18-24 yrs
25-34 yrs
35-44 yrs
45-54 yrs
55+ yrs
Apps used Time used
0 10 20 30 40
Source: Nielsen
Q4 2013
...and that counts for all ages!

45. More and more people use their smartphone to manage their health and their are a fast
growing number of apps that help them with that

46. Link

47. Link

48. Link
There are even devices that communicate with your phone

49. and some even become fashion items...

50. Link
There are apps that measure your heart- and respiration rate without touching you!

51. Buikbuddy
Some apps are specially developed for patients with chronic diseases
This is an app for people with Crohn’s disease, developed by MSD

52. Link
And their are a whole range of devices that measure all kind of parameters with your
smartphone

54. Research showed that kids move 60% more than average

55. Fun changes behavior

56. Digital = the new normal
3 trends
The impact on our work
1
2
3

57. Look at what all these trends do with the position of the patient towards the doctor

58. meet ePatient Dave
Link
A very interesting story of a patient that did not accept the diagnosis and prognosis of his
doctor. Please watch the TED talk of Dave deBronkart aka ePatient Dave (see link in slide)

59. 77% of people use internet for health info. 21% can be
Self-disclosing their diagnosis by
social media platform
Blogs
50%
Twitter
7%
Facebook
7%
Message boards
29%
Other
7%
Data ePatCon11 (Ignite Health & Radian6)
considered ‘ePatients’

60.
Health

61. 2.0

63.
Sharingresearch

64. dataeducation Medicalfor

65. Collaborationand

66. practise Staying

67.
informed
Managing

68. a

69.
particular

70. disease
The movement that started thanks to the epatient
More info: http://en.wikipedia.org/wiki/Health_2.0

71. Link
An impressive example of the power of patients: the community patientslikeme

72. Link
The virtual consultation room...something for us vets?

73. Link
Drimpy is an online medical platform where patients own their own dossier with all
information around their health. They decide with what health care professional they want to
share their data.

74. Link
Some specialist already prescribe more apps than drugs...

75. what
about
us?
So, why shouldn’t the technologies that have a revolutionary impact in human healthcare not
appear in veterinary healthcare?

76. ...because these patients with power do also have pets!

77. Pet
apps
x
There are already lots of apps for pets:
Examples: http://mashable.com/2013/03/14/apps-for-dogs/
and here: http://www.petmd.com/dog/puppycenter/top_tens/
evr_dg_best_puppy_apps_smart_phone

78. Link
A simple but powerful app for pet owners in case of an emergency. When do I need to see a
vet?

79. Link
Please check out the online scientific journal EJCAP from FECAVA.
Here we will start reviewing apps for vets and pet owners stating in 2015
Please do subscribe to our the newsletter: http://fecava.us7.list-manage.com/subscribe?
u=5dbc60647d580a4931a3e3dfcid=dbc9780242

80. Link
The future is already here...

82. Link
And now you can also make an ECG of a dog with an iPhone!
(OK, you do need an additional device)

83. Link
And finally, even the future that Ray Kurzweil predicts is not so far away...

84. So maybe we should rewrite the word iPad...

85. rene@digiredo.nl @renedigiredo
Thanks for your attention. If you need more information or need advise? Don’t hesitate to
contact me.