Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz
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It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage. In this keynote, marketers will walk away with the following: - What the most important trends are digital marketing - How these trends are likely to impact their brands in the months and years ahead - What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
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Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz
- 1. WHERE DIGITAL MARKETING IS HEADED: HOW TO ARRIVE BEFORE THE COMPETITION Ronell Smith ronell.smith@moz.com | @ronellsmith
- 3. Looks Can Be Deceiving
- 7. Let’s Start with the Obvious Ingredients of Better Marketing
- 9. The world is freaking complicated, so let me start with everything I don’t know … 900 years from now, I will fix what’s broken today. …Get good at what you do.
- 10. Get GOOD at what you DO.
- 11. Our Past Contains Clues About The Future
- 12. 2015
- 16. 75% of web content get ZERO links BuzzSumo
- 17. Rich Answer
- 18. Almost Everyone
- 20. 5 Big Trends Reshaping Digital Marketing in 2016
- 22. Unique Queries
- 25. Web Searcher
- 28. Strategy: Have one clear goal for each page on your site. Continue optimizing for that goal.
- 31. I want it fast; I want hassle-free.
- 32. 55% of teens and 41% of adults use voice search every day. Google Study
- 35. Request-review form is a game- changer
- 36. MObilegedd on
- 38. Brands deliver the best experience, consistently.
- 39. “Your brand must be 10X better known, 10X more trusted, 10X more referenced,” says Eric Enge, CEO, Stone Temple Consulting
- 40. Key Components of 10X Brands
- 41. Over-deliver At Every Touchpoint
- 45. Get The Little Things Right
- 46. Build A Personal & Personable Brand
- 47. Your Audience = Protection
- 48. Audience FTW
- 49. Be The Best Answer On The Web #4
- 50. It might be better to be No. 0 than to be No.1— Dr. Pete, Moz
- 51. One brand owns TWO top organic spots
- 54. Get GOOD at what you DO.
- 55. Get good at what YOU do.