1.
MASTER
CLASSES Monday, July 11th, 2022
1:15 PM – 2:15 PM
Social Media Marketing Master Class
Karen De Amat, Founder & President, Social Behavior
______________________________________________
2:15 PM – 3:15 PM
Leveraging Live Video Content Marketing:
How to utilize the power of going live to
build connection and generate conversions
Jourdan Guyton, Founder & President, Vera Jean Media
______________________________________________
3:15 PM – 4:00 PM
Refreshments & Networking Break
SESSION
2
OVERVIEW

2.
MASTER
CLASS
LOS ANGELES, CA ~ JULY 11 - 12, 2022
DIGIMARCONWEST.COM | #DigiMarConWest
Karen De Amat
FOUNDER & PRESIDENT
SOCIAL BEHAVIOR
Social Media Marketing
Master Class

3.
SOCIAL MEDIA &
INFLUENCER
MARKETING
MASTER CLASS
presented by:
Karen De Amat
Founder & CEO:

4.
Add a little bit about me:
7 year corporate exp.
Finance Grad.
Leaped into Marketing.
Discovered SM.
Tapped into it early.
Self Branded on social.
Succesful on FB & Linked.
First female owned SM
agency in Houston.
8 years in business.
NOT that Karen!
Karen De Amat

5.
PILLARS OF SOCIAL MEDIA
ENGAGEMENT
PAID ADS
CONTENT
visuals
(video/images)
+
content copy
Engagement prompts
the algorithm!
Engagement is a
two way street,
inbound & outbound.
aka "paid engagement"
Paid ads allow you to
target behaviors,
demographic, and
geo area to create
desired conversions and
engagement.
applicable to all platforms!
INFLUENCE
An influencer
creates
engagement
by publicly
endorsing your brand
to their audiences.

6.
INSTAGRAM
FACEBOOK
LINKEDIN
TIKTOK
SNAPCHAT
TWITTER
YOUTUBE
CONTENT
PLATFORMS:
visuals (video/images) + content copy
TYPES OF CONTENT:
ORGANIC / REAL TIME
STAGED / PRODUCED
UGC (USER GENERATED CONTENT)
EGC (EMPLOYEE GENERATED)
VIDEO - MICRO VIDEO
VIDEO - LONG FORMAT

7.
WHAT CONTENT WILL YOU POST?
PERFORM A CONTENT INTAKE
DEMOGRAPHIC your target audience
UPCOMING campaigns, events you want to create awareness for.
LOCAL COMMUNITY involvement
SEASONAL trends in your business
PROMOTIONAL offers/sales
BRAND TONE: to help define simply idenitify 3 keywords that define your
brand.
Perform a CONTENT intake to outline your content approach:
S E C R E T T O C O N T E N T : T E L L I N G N O T S E L L I N G !

8.
reply to comments
DMs messages
respond reviews
saving posts
engage with your audience
engage with new audience. users can be found via
hashtags, location search, etc.
reply to user stories
spark a conversation!
Engagement prompts the algorithm to work!
Engagement is a two-way street INBOUND/OUTBOUND
Engagement examples
ENGAGEMENT
www.socialbehavior.com

9.
set a budget
set a desired conversion
install a pixel
create a behavior based audience or a look-a-like audience
get creative with the content (remember telling not selling approach)
set up a landing page
MEASURE RESULTS!
Paids ads are tried and true method to generating conversions, engagement,
awareness, leads, etc. Although rising costs of ads and ad limitations due to change in
privacy laws have forced marketers to lean into more creative ways of reaching users via
Influencers and viral content.
ADS / PAID TRAFFIC
www.socialbehavior.com

10.
INFLUENCE
ALL BRANDS ARE A FIT FOR INFLUENCE.
THE INFLUENCER CREATOR INDUSTRY IS RAPIDLY EVOLVING.
THE DEMAND FOR INFLUENCERS IS DRIVING UP THE COST IN THE CREATOR SPACE.
INFLUENCERS ARE TAKING THE STAGE DEMANDING TO BE PAID FOR THEIR CREATIVE OUTPUT AND BRANDS ARE
RESPONDING IN THEIR FAVOR! MARKETERS ARE ALLOCATING BIGGER BUDGETS TO ALLOW FOR PAID
CAMPAIGNS WITH THE CREATOR INDUSTRY.
REPETITION IS KEY FOR YOU AND FOR THEM!
ONE-TIME INFLUENCERS ARE NOW BEING SOUGHT OUT FOR LONGER TERM PARTNERSHIPS AS "AMBASSADORS"
AND AFFILIATES THAT EARN COMMISSIONS ON SALES, THUS BY PROMPTING THEM TO POST CONTINUOUSLY
CREATING BRAND RECOGNITION.
www.socialbehavior.com
COMPLIMENT YOUR SOCIAL MEDIA EFFORTS

11.
www.socialbehavior.com
Q A
& follow me:
@karendeamat
Karen De Amat
@karendeamat
@socialbehavior