As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements. Disruption in this space is being driven by - Media / Publisher mergers and acquisitions - an ever-increasing programmatic inventory supply - availability of smart audience behavioural targeting - facilitated by automated & intelligent software tools. How then should marketers embrace these changes to improve their targeting reach and conversion funnels?

1. Ian Farmerian@frontiering.com.au
MANAGING DIRECTOR
FRONTIERING
SYDNEY, AUSTRALIA ~ AUGUST 22 - 23, 2018
DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia
DIGIMARCONNEWZEALAND.CO.NZ | #DigiMarConNZ
Leveraging AI in
Digital Media
PANEL

2. Leveraging AI in digital media
Ian
Farmer
Scott WardPriscila Prenholato

3. Leveraging AI in digital media PANEL
• Overview of emerging AI Features in marketing / media
• Discuss the Disruption this brings to marketing and business
• Applications & Insights for Marketing Professionals
• Time for Questions
Ian
Farmer
Scott WardPriscila Prenholato

4. AI is EVERYWHERE

5. CAMBRIDGE
ANALYTICA

6. MEDIA is getting SMARTER
https://startacus.net/culture/minority-report-style-billboard-startup-raises-1-5m-for-new-under-wraps-innovation#.W3u2pugzZpU
Personalised creatives
Facial recognition
Offermoments.co.uk

7. THE RISE OF AI – How did we get here?

8. PROGRAMMATIC MEDIA
‘…it’s about using an automated system to
make media buying decisions instead of doing
it manually.’ (AOL ad network)
Australia 6th largest
Expected to be US $800 million by 2019
source: Magna 2015 Programmatic Roadmap for Growth

9. PROGRAMMATIC EXCHANGE
source: ProTableau

10. INTELLIGENT AUDIENCE DATA
• 3rd Party Data providers
• Niche behavioural categories
• Great way to build 1st party data
www.thetradedesk.com

11. CONTEXTUAL TARGETING
www.grapeshot.com

12. AD PLACEMENT BY APP GROUPINGS
http://pushspring.com/

13. A/B TESTING TO THE NEXT LEVEL
https://www.adext.ai

14. AI – VOICE SEARCH
https://seopressor.com/blog/voice-search-marketers-guide/

15. AI CHATBOTS
http://endurancerobots.com/azbnmaterial/a-robot-companion-for-senior-people-and-patients-with-alzheimer-s-disease/
https://ai.google/ Duplex

16. LAS VEGAS

17. AI PRIVACY

18. AI LIMITATIONS

19. FUTURE TRENDS - DATING

20. WAYS TO LEVERAGE AI IN MARKETING

21. QUESTIONS?
Ian
Farmer
Scott WardPriscila Prenholato