Data This? Data That? Data Why? A panel of experts in their field who are pioneering data usage across Sub-Saharan Africa and are asking very penetrating questions about data, its usage and how this affects business results in both the physical and digital world. We start the building of this sandwich with research as the bread, detailing where we are to date and what opportunities these changes have opened up for businesses. For the filling, we dive into digital data; how its usage and re-usage can help the bottom-line and close it off with location data, closing the loop by getting your consumers at the till purchasing your products and services using data. Bon appetite!

1. Donald MokgaleDonald.Mokgale@posterscope.com
GENERAL MANAGER,
POSTERSCOPE SA
JOHANNESBURG ~ NOVEMBER 8 - 9, 2018
DIGIMARCONAFRICA.COM | #DigiMarConAfrica
DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica
Data This, Data
That, Data Why?
PANEL

2. DATA THIS,
DATA THAT,
DATA WHY?
DigiMarCon
November 2018

3. D E N T S U A E G I S N E T W O R K 3
Your team today
PANELISTS
Donald Mokgale
General Manager
Posterscope South Africa
Byron John
Managing Director
Vizeum Johannesburg
Clare Trafankowska
Head of Digital
CARAT South Africa

4. THANK YOU
www.dentsuaegisnetwork.co.za
@DentsuAegisSSA
@DentsuAegisNetworkSSA