Writing SEO-optimized content takes a lot of time. A web editor spends an average of 75% of his time preparing an article and 25% of his time writing it, the profitability of the content is immediately questioned. How to speed up content production? How to overcome the blank page syndrome? During this conference, discover how to use AI to your advantage in order to automate your editorial tasks and produce content optimized for SEO up to 6 times faster!

1. Content Strategy: How to Save
Time on the Production of
Your Content Thanks to AI!
MASTER
CLASS
Corentin Mirande
SEO & CONTENT EXPERT –
COUNTRY MANAGER CANADA
SEMJI
MONTREAL, QC ~ MAY 16 - 17, 2022
DIGIMARCONCANADAEAST.CA | #DigiMarConCanadaEast

2. Your speaker
Corentin Mirande
SEO & Content Expert
Country Manager Canada | SEMJI

3. La plateforme SEO dédiée à votre stratégie de contenu
The AI platform for your SEO & Content Marketing

4. Summary
Intro
Let’s talk content strategy
01
02
03
04
Optimize your existing
content
To always stay up to date
Create new content
To secure your market share and
conquer some more
Find your production
rhythm
To save time by being more
efficient

5. Introduction
01
Let’s talk content strategy

6. What is a content strategy?
Choices & decisions
Goals
Results
Resources
Creation of new content
Optimization of existing content
Planning
of editorial
production
Production

7. Websites with a editorial strategy
generates
67%
more conversions.

8. A profit-based strategy
Goals: leads and revenue
#credibility
#position gains
#buying decision
#semantic authority
#visibility on Google
#number of keywords
#traffic gains

9. and yet…
20%
of marketers don't find
the time to create
content regularly.
9%
of online content
gets traffic from
Google.
16 content /
month
are published on
average by the
companies that
make 4x more
traffic
source : ahrefs & hubspot

10. How to sustain a profitable content strategy?
1. Optimize your existing content regularly
2. Create new content each month
3. Save time in your production

11. Optimize your
existing content
02
To always stay up to date

12. Why?
Optimizing existing content allows
you to:
● Keep your current positions / traffic
● Make a profit on an investment already
made
● Always have up-to-date content
● Keep your credibility in the eyes of
Google and your audience
● Staying ahead of the competition

13. Identify your obsolete
pieces of content
● Be lazy and business-oriented at the
same time
● Use a prioritization system for SEO
potential
● Use a prioritization system for business
potential
● Do this work every season

14. Identify your obsolete
pieces of content
● Take a data-driven approach
● Target already optimized / published
content
● Identify declines in position or
performance
● Re-schedule production

15. Optimize your obsolete
pieces of content
● Analyze the top 3 on the SERP
● Update the subject, the intent and the
data
● Close the gap with your competitors
and exceed it

16. Optimize your obsolete
pieces of content
● Use AI to write faster
● Reformulate to suit your style
● Bring in the product pitch or brand pitch
● Optimize more content by being more
productive
Time-saving tips

17. Create new
content
03
To secure your market share...
and take new ones!

18. Why?
Create new content will
allow you to :
● Dealing with content-intensive
competitors
● Attract new visitors and convert them into
customers
● Strengthen your expertise on your topics
● Targeting new promising business themes
● Increase earnings exponentially

19. Secure your
market shares
● Benchmark trending topics and the
competition
● Identify new keywords on which you
are not yet positioned
● Analyze the search intent and the type
of content to produce
● Build topic clusters
➔ Schedule your production

20. Identify new market share
● Identify all the keywords on which
you’re not positioned every season
● Estimate the strategic interest with
data
● Estimate the difficulty: who will you
fight?
➔ Schedule the production

21. Create new content
With a brief and… AI
● Get a sense of the context
● Look at the way competitors are dealing with
the subject
● Look through the different topics and intents,
your audience and Google are looking for
● Answer to the most relevant questions
➔ Build a relevant outline
The preparation time for
of a content represents
approximately
75%
of total production time

22. It's simple, I don't have to do a single
brief anymore.
I save a lot of time, from 2 to 3 days per
month.
Quentin Braquehaye
Digital Manager | ADEPEM

23. Find your
production rhythm
04
To save time!

24. How much time should I allow
for the production ?
Good to know :
Optimizing content takes as much time as creating new content.
● Page with no editorial text : there is everything to do!
● Article with the wrong search intent : a complete overhaul!
● Adapting to the existing situation, deciding what to keep or what
to remove, is not an easy gymnastic!

25. How much time should I allow
for the production ?
Good to know :
1 piece of content written takes an average of 4 hours compared to 2.5 in 2014

26. What proportion of new & existing
in your schedule each month?
Good to know: always aim for a joint production of both types of content
● Relaunch your analyses every 3 to 6 months on existing content
● Even if you are first on your keywords!
● Update new content ideas on your key topics (according to the temporality
of your editorial planning: monthly? quarterly? )

27. What proportion of new & existing
in your schedule each month?
Good to know: the proportion also depends on you and your situation:
● What would be a realistic number of content per month?
● Do you have “low hanging fruits”?
● What gains can I expect?
● What’s the competitors' velocity in content production?
● Do you have strong seasonalities?

28. To remember for a sustainable
content strategy
Optimize the
existing regularly
Analysis every 6
months
Adaptation to the
competitors and
new Google’s
expectations
Aim for thematic
leadership
Topic Cluster strategies
Ideas of new content
and new trends
Save time
in production
Use tools to analyze
faster
Get help from AI to
be more efficient

29. Thanks !
corentin.mirande@semji.com
Linkedin: Corentin Mirande SEO & Content Expert
semji.com