1. KEYNOTE
Lori Pace
FOUNDER
CHANGING PACES INTERNATIONAL
Building Multicultural
Momentum and Mindset
DENVER, CO ~ MAY 19 - 20, 2022
DIGIMARCONROCKYMOUNTAINS.COM | #DigiMarConRockyMountains

2. T H E
D I V E R S I T Y
D I G I T A L
D I F F E R E N C E
L E A D E R

3. THERE ARE TWO BASIC
KINDS OF CULTURES
MATERIAL CULTURE AND
NON-MATERIAL CULTURE.
MATERIAL CULTURE THE
INFLUENCE OF PHYSICAL
THINGS PRODUCED BY
SOCIETY,
NON-MATERIAL CULTURE
THE INTANGIBLE STUFF
MADE BY THE
COMMUNITY. BOTH
MATERIAL AND NON-
MATERIAL CULTURES
EXIST AT THE SAME TIME
WITHIN A SOCIETY
HOW MANY TYPES OF
CULTURES ARE
THERE?
IMAGE RESULT FOR
HOW MANY CULTURES
ARE IN THE WORLD?
BY JOHNNY HOLLAND

5. C H A N G E Y O U R P A C E
E M B R A C I N G T H E U N E X P E C T E D A N D
B E I N G R E S I L I E N T I S T H E F U T U R E O F
D I G I T A L M A R K E T I N G

6. GLOBAL
CONVERSION RATE ?

7. D I V E R S I T Y I S N O W
A C C E P T E D A S A K E Y
B U S I N E S S D R I V E R , R A T H E R
T H A N D I V E R S I T Y F O R
D I V E R S I T Y ’ S S A K E

8. DIVERSITY DIGITAL
DIFFERENCE
Diversity Digital Difference
Marketing
The Diversity Digital Difference is a custom
approach to understanding the challenges and
opportunities that exist in an organization. Use
digital marketing as a statement.
The Mission
create a glass full approach to working in multicultural
and multigenerational environments with confidence,
enthusiasm, and tools to implement change.
The Vision
A year from today there will be more people that reflect
the global work environment with different platforms.
Be the leader in your industry for the most
diverse and successful digital marketing

9. DIVERSITY DIGITAL
DIFFERENCE
60% of marketers either
don’t know or don’t
understand their Core Web
Vitals.
73% of customers are willing
to spend more with a brand
that has complete
transparency online.
Video marketing is the
most popular media tactic
for content marketers
Susie Marino | Industry Insights

10. M A R K E T
R E S E A R C H
A N D
C U R I O S I T Y

11. W H A T P R O J E C T S A R E I N Y O U R
O R G A N I Z A T I O N T H A T H A V E T H E
G R E A T E S T O P P O R T U N I T Y T O G E T
G O O D M E D I A A T T E N T I O N

12. Unique Marketing campaigns matter because
YOU can make a DIFFERENCE in how others
respond to being uncomfortable.
Feeling relevant online determines who
people support and follow.
I
WHAT IS UNIQUE ABOUT YOUR BACKGROUND
INFLUENCES HOW YOU SHOW UP
AND HOW YOU REPRESENT YOUR WORK IN
DIGITAL MARKETING INITIATIVES

13. W H A T I S Y O U R C U L T U R E
A B O U T & P A S T T H A T M A K E S
Y O U A U N I Q U E D I G I T A L
L E A D E R ?

14. DIVERSITY DIFFERENCE
PHILANTHROPY
RETNETION
RECRUITMENT
HUMILITY
DATA
GUILTLESS RESPECT
TRUST
PRACTICE
COLLOBORATION
MENTORS
EMPATHY

15. 2020 marked a historical time when the
majority of the world shut down for business
around the globe. We have been forced to
transform thinking from individualism to
creating collective solutions.
We all have proven we work better together
when we include the needs of more than one
culture or generation.
L I S T W H A T Y O U B E L I E V E A R E
S T E R E O T Y P E S T H A T O T H E R S M A Y
P E R C E I V E A B O U T Y O U
A N D E X P L A I N W H Y ?

16. M U L T I C U L T U R A L
M I N D S E T &
M O M E N T U M
R E S U L T S I N M O R E
G R O W T H
O P P O R T U N I T I E S
T O L E A D B Y
E X A M P L E

17. Born Ages
Gen Z
1997 – 2012
10 – 25
Millennials
1981 – 1996
26 – 41
Gen X
1965 – 1980
42 – 57
Boomers II*
1955 – 1964
58 – 67
Boomers I*
1946 – 1954
68 – 76
Post War
1928 – 1945
77 – 94
WWII
1922 – 1927
95 – 100 Multigenerational

18. DIVERSITY DIGITAL
DIFFERENCE

19. T R A N S P A R E N C Y M A T T E R S
C O N N E C T I N G W I T H O T H E R S I S A
G A M E C H A N G E R
Virtual meetings provided
opportunities to learn and
connect in your own
comfortable environment.

20. M U L T I C U L T U R A L M I N D S E T
I N F L U E N C E S M A R K E T I N G
D E S I G N S T H A T A T T R A C T
D I F F E R E N T A U D I E N C E S
A N D V I R T U A L
E X P E R I N C E S

22. REPRESENT GLOBAL CULTURAL
CONTRIBUTIONS

23. D I G I T A L
L E G A C Y
D E M O G R A H P I C S

25. U · B U N · T U
S O U T H A F R I C A N A Q U A L I T Y
T H A T I N C L U D E S T H E E S S E N T I A L
H U M A N V I R T U E S ; C O M P A S S I O N A N D
H U M A N I T Y .
I A M B E C A U S E Y O U
A R E
W H I C H L I T E R A L L Y
M E A N S T H A T A
P E R S O N I S A P E R S O N
T H R O U G H O T H E R
P E O P L E
D I V E R S I T Y D I F F E R E N C E