1. Digital Masterclass: online
first
Rahul Chakkara
Director, Online

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6. Change in Business & Organisation have to go
in tandem
1. Strategy & Repair 3. Deliver Growth 5. Transform
• Set out strategy •Sales •>50% of the company
• Hired Talent •Customer Contacts
• Fixed systems
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2. Seed Digital 4. Achieve Acceptance & 6. Collaborate & Transform
Credibility
•Overcome fear of skills/ •>50% of the company
Control •Business Growth
•Trust •Low disruption
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7. Key Criteria for Digital Transformation
BUY IN
a.CEO Sponsorship
b.Digital Sponsor at the Top Table
c.Operational Buy-in
TALENT
d. Get great talent
INCENTIVES
e.Put the right incentives in place
f.Stretching Goals, that forces ‘leapfrog’
behavior
g.Business Goals, not web goals
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