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Anthony Simon DL Conference 2013
- 1. Government communications perspective Anthony Simon Head of Digital Communications Number 10 and Cabinet Office @anthonysimon
- 2. Digital audit and review • Thorough audit of digital skills and output across Government communicators. • Highlighted the need to work ever harder to keep up with the rapid increase of social media and other digital. • Government is responding by ensuring it has the right structure and staff have the best skills and understanding – led by Digital Communications Action Group.
- 3. Digital skills for all • Key challenge for future is how to enable all government communicators to be able to carry out regular digital tasks. • We are moving from broadcast to conversation. • Modern government communicators need to be data analysts, content editors and movement creators.
- 4. ‘Manifesto for Change’ Three guiding principles •Digital communication in government should be a core skill for all, not a specialist area, by end of 2014. •Communications leaders, Digital Leaders and GDS must work more closely together – a more collaborative approach is needed to get the most out of GOV.UK. and other GDS services. •We mustn’t let a risk-averse culture block innovative and impactful digital comms – attitudes to risk need to be balanced, pragmatic and informed by business need.
- 5. ‘Manifesto for Change’ Three guiding principles •Digital communication in government should be a core skill for all, not a specialist area, by end of 2014. •Communications leaders, Digital Leaders and GDS must work more closely together – a more collaborative approach is needed to get the most out of GOV.UK. and other GDS services. •We mustn’t let a risk-averse culture block innovative and impactful digital comms – attitudes to risk need to be balanced, pragmatic and informed by business need.
- 7. Use interest in PM social media to optimise comms • 2.5 million followers of @Number10gov • 560,000 followers of David Cameron blog on LinkedIn • 200,000 followers of Number 10 on Facebook
- 8. The end of the press release? • • • Government isn’t afraid of using social media for major announcements Helps drive news agenda for ‘traditional media’ @DefraGovUK is good case study of what can be achieved as they won CIPR award for best use of social media (proactively engaging about badger cull, horsemeat) .